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I am a results-driven design leader with 13+ years of experience shaping UX, product, and AI-driven design across SaaS, B2B, and B2C domains. I translate business goals into intuitive experiences, build scalable design systems, and advocate human-centered strategy to drive growth and digital maturity. I thrive in cross-functional environments, mentoring teams and leveraging AI-powered tools to deliver future-ready digital experiences. I enjoy collaborating with product, engineering, and analytics teams to create measurable improvements in usability, engagement, and conversion. I’m passionate about designing for accessibility, scalability, and multi-platform consistency, while continuously learning and exploring new ways to innovate with design systems and AI-driven workflows.…I am a results-driven design leader with 13+ years of experience shaping UX, product, and AI-driven design across SaaS, B2B, and B2C domains. I translate business goals into intuitive experiences, build scalable design systems, and advocate human-centered strategy to drive growth and digital maturity. I thrive in cross-functional environments, mentoring teams and leveraging AI-powered tools to deliver future-ready digital experiences. I enjoy collaborating with product, engineering, and analytics teams to create measurable improvements in usability, engagement, and conversion. I’m passionate about designing for accessibility, scalability, and multi-platform consistency, while continuously learning and exploring new ways to innovate with design systems and AI-driven workflows.

Saroj Kumar

Product Designer, UX Designer, UI Designer, +2

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I am a results-driven design leader with 13+ years of experience shaping UX, product, and AI-driven design across SaaS, B2B, and B2C domains. I translate business goals into intuitive experiences, build scalable design systems, and advocate human-centered strategy to drive growth and digital maturity. I thrive in cross-functional environments, mentoring teams and leveraging AI-powered tools to deliver future-ready digital experiences. I enjoy collaborating with product, engineering, and analytics teams to create measurable improvements in usability, engagement, and conversion. I’m passionate about designing for accessibility, scalability, and multi-platform consistency, while continuously learning and exploring new ways to innovate with design systems and AI-driven workflows.…I am a results-driven design leader with 13+ years of experience shaping UX, product, and AI-driven design across SaaS, B2B, and B2C domains. I translate business goals into intuitive experiences, build scalable design systems, and advocate human-centered strategy to drive growth and digital maturity. I thrive in cross-functional environments, mentoring teams and leveraging AI-powered tools to deliver future-ready digital experiences. I enjoy collaborating with product, engineering, and analytics teams to create measurable improvements in usability, engagement, and conversion. I’m passionate about designing for accessibility, scalability, and multi-platform consistency, while continuously learning and exploring new ways to innovate with design systems and AI-driven workflows.

Available to hire

I am a results-driven design leader with 13+ years of experience shaping UX, product, and AI-driven design across SaaS, B2B, and B2C domains. I translate business goals into intuitive experiences, build scalable design systems, and advocate human-centered strategy to drive growth and digital maturity. I thrive in cross-functional environments, mentoring teams and leveraging AI-powered tools to deliver future-ready digital experiences.

I enjoy collaborating with product, engineering, and analytics teams to create measurable improvements in usability, engagement, and conversion. I’m passionate about designing for accessibility, scalability, and multi-platform consistency, while continuously learning and exploring new ways to innovate with design systems and AI-driven workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Product Design Lead at Modlix (formerly Finicity)

May 1, 2023 - November 1, 2025

Led end-to-end UX and product design strategy for AI-powered marketing and automation platforms, integrating Target AI, Creative AI, and Performance AI to enhance campaign precision and engagement. Architected design systems and experience frameworks to standardize components, accelerate developer handoffs, and ensure design scalability. Collaborated with cross-functional teams (Product, Dev, QA) to deliver high-impact, data-informed design solutions that optimize performance and usability. Orchestrated AI-led automation in UX workflows to improve accuracy, productivity, and decision intelligence. Championed accessibility and multi-platform consistency across SaaS and B2B environments.

UX Designer at Unilog

October 1, 2017 - March 1, 2023

Directed UX strategy and product design for B2B SaaS platforms, including Low-Code App Builder, CX1, and PIM solutions. Designed intuitive interfaces and user flows, created scalable design systems, facilitated design sprints and usability testing, and collaborated with engineering and QA to streamline handoffs. Led the design of a Low-Code App Builder platform, achieving a 60% improvement in campaign efficiency and a 70% boost in lead management.

UX/UI Designer at Metrix (formerly Strategic Marketing Services)

June 1, 2015 - June 1, 2017

Executed UX/UI design for marketing automation tools, CRM systems, and email campaign builders with a focus on visual clarity and usability. Collaborated with global clients to design multilingual interfaces, implemented responsive design principles, and built reusable UI components to improve consistency, collaboration, and time-to-market. Facilitated design sprints and usability testing, translating feedback into measurable design improvements.

Lead Graphic Designer at Infanion

June 1, 2012 - June 1, 2015

Led visual design and brand identity initiatives, creating high-impact digital and print assets. Designed UI assets and marketing materials aligned with client objectives, developed visual systems and templates to improve efficiency, and collaborated with developers to deliver pixel-perfect front-end experiences.

Web Developer at Talleen Technologies

January 1, 2011 - May 1, 2012

Developed web templates and front-end architecture using hand-coded HTML/CSS for improved load performance. Coordinated with design teams to ensure seamless visual-to-code translation and implemented efficient content management processes.

Senior 3D Animator at ANTS Studio Pvt. Ltd.

January 1, 2010 - December 1, 2010

Created 3D animation and multimedia assets for interactive digital projects and marketing campaigns. Integrated advanced visual techniques to enhance storytelling and brand immersion. Delivered immersive 3D environments and motion assets aligned with project timelines and visual standards.