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I am a brand communications and digital marketing professional with 3+ years of experience crafting consistent, high-impact brand narratives across 360° campaigns. My work spans end-to-end campaign management, SEO, content strategy and creation, and collaboration with creative agencies across ATL, BTL, and digital touchpoints.\n\nI excel at leading performance-driven campaigns across multiple channels, using data-led insights, A/B testing, and audience segmentation to optimize storytelling and results. Tools like Adobe Campaign Manager, Mailchimp, and GA4 help me refine narratives and measure impact.…I am a brand communications and digital marketing professional with 3+ years of experience crafting consistent, high-impact brand narratives across 360° campaigns. My work spans end-to-end campaign management, SEO, content strategy and creation, and collaboration with creative agencies across ATL, BTL, and digital touchpoints.\n\nI excel at leading performance-driven campaigns across multiple channels, using data-led insights, A/B testing, and audience segmentation to optimize storytelling and results. Tools like Adobe Campaign Manager, Mailchimp, and GA4 help me refine narratives and measure impact.

Sarthak Jaiswal

Digital Marketer, Brand Strategist, Marketing Strategist, +3

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I am a brand communications and digital marketing professional with 3+ years of experience crafting consistent, high-impact brand narratives across 360° campaigns. My work spans end-to-end campaign management, SEO, content strategy and creation, and collaboration with creative agencies across ATL, BTL, and digital touchpoints.\n\nI excel at leading performance-driven campaigns across multiple channels, using data-led insights, A/B testing, and audience segmentation to optimize storytelling and results. Tools like Adobe Campaign Manager, Mailchimp, and GA4 help me refine narratives and measure impact.…I am a brand communications and digital marketing professional with 3+ years of experience crafting consistent, high-impact brand narratives across 360° campaigns. My work spans end-to-end campaign management, SEO, content strategy and creation, and collaboration with creative agencies across ATL, BTL, and digital touchpoints.\n\nI excel at leading performance-driven campaigns across multiple channels, using data-led insights, A/B testing, and audience segmentation to optimize storytelling and results. Tools like Adobe Campaign Manager, Mailchimp, and GA4 help me refine narratives and measure impact.

Available to hire

I am a brand communications and digital marketing professional with 3+ years of experience crafting consistent, high-impact brand narratives across 360° campaigns. My work spans end-to-end campaign management, SEO, content strategy and creation, and collaboration with creative agencies across ATL, BTL, and digital touchpoints.\n\nI excel at leading performance-driven campaigns across multiple channels, using data-led insights, A/B testing, and audience segmentation to optimize storytelling and results. Tools like Adobe Campaign Manager, Mailchimp, and GA4 help me refine narratives and measure impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at TATA AIG General Insurance Ltd

June 1, 2022 - May 1, 2023

Planned and executed a multi-channel campaign via ACM, retargeting website drop-outs with personalized resume journey links. Reached over 6.3M users, drove 240k visits, and generated €230K+ in revenue with a 28% SMS CTR and 25% email open rate. Led activation campaigns across SMS, Email, push notifications and WhatsApp targeting dormant leads across 3 product verticals via ACM, reaching over 2.3M users and generating €130K+ in revenue. Collaborated with product teams to define cross-sell objectives, created BRD with campaign logic, targeting frequency, and use of existing customer data. Drove brand-communication optimisation through content experimentation, A/B testing, and audience segmentation; refined message sequencing across journeys to improve relevance and recall by 14%. Conducted primary consumer research for a 360° brand launch, ensuring narrative consistency across ATL, BTL, and digital touchpoints.

Assistant Digital Marketing Manager at Max Estates Ltd

February 1, 2022 - June 1, 2022

Owned B2B brand communication through email-led narratives, designing structured journeys informed by campaign metrics that improved engagement by 25% and CTR by 21%. Crafted audience-specific messaging aligned to lifecycle stages, improving open rates by 18% and reducing bounce rates. Partnered with internal teams to translate business objectives into clear communication strategies, ensuring messaging clarity and brand consistency.

Founder at PurpleBoat

August 1, 2020 - February 1, 2022

Led restaurant onboarding by prospecting 12–15 new partners weekly via cold calls and LinkedIn, prioritising cuisine diversity, unit economics, and scalability to build a balanced and sustainable marketplace. Designed and ran paid campaigns across Google Ads and Meta Ads to support new user acquisition, increasing daily orders and improving CTR by 8% while reducing CPC by 7%. Managed social media with a consistent content calendar; supported SEO-optimised landing pages and blogs, contributing to a 12% rise in organic traffic. Created visuals in Canva and produced weekly campaign reports to inform optimization.