I'm a Media Implementation Account Manager with four years of experience managing multi-client portfolios, including Suntory Global Spirits and SC Johnson. I work closely with clients and media owners to turn strategy into effective cross-channel execution, with a strong focus on collaboration, commercial outcomes, and delivery.…

Sasha McCarthy

I'm a Media Implementation Account Manager with four years of experience managing multi-client portfolios, including Suntory Global Spirits and SC Johnson. I work closely with clients and media owners to turn strategy into effective cross-channel execution, with a strong focus on collaboration, commercial outcomes, and delivery.…

Available to hire

I’m a Media Implementation Account Manager with four years of experience managing multi-client portfolios, including Suntory Global Spirits and SC Johnson. I work closely with clients and media owners to turn strategy into effective cross-channel execution, with a strong focus on collaboration, commercial outcomes, and delivery.

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Work Experience

Media Implementation Account Manager at PHD Media Australia
October 1, 2021 - Present
Trading and implementation lead across Suntory Global Spirits and SC Johnson spanning TV, Radio, OOH, Print, Cinema, and Digital (direct and programmatic); managing multi-million dollar annual investment and senior client stakeholders. Led end-to-end negotiation and delivery of a multi-million-dollar broadcast partnership for Jim Beam, contributing to a +3.2pt uplift in brand relevancy.

Education

Bachelor of Marketing & Media at Macquarie University
January 1, 2019 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods

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