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Digital Marketing & Social Media professional with 5+ years of experience leading and executing digital marketing across luxury, retail, and service-based brands. Experienced in shaping brand voice, content strategy, and Instagram presence for businesses operating in aspirational and premium markets. Comfortable working closely with founders to translate brand ethos into consistent, engaging content that balances visual polish with meaningful storytelling. Highly organised, reliable, and confident managing content independently while maintaining strategic alignment and brand integrity.…Digital Marketing & Social Media professional with 5+ years of experience leading and executing digital marketing across luxury, retail, and service-based brands. Experienced in shaping brand voice, content strategy, and Instagram presence for businesses operating in aspirational and premium markets. Comfortable working closely with founders to translate brand ethos into consistent, engaging content that balances visual polish with meaningful storytelling. Highly organised, reliable, and confident managing content independently while maintaining strategic alignment and brand integrity.

Sashka Slavinski

Digital Marketer, Social Media Manager, Brand Strategist, +2

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Digital Marketing & Social Media professional with 5+ years of experience leading and executing digital marketing across luxury, retail, and service-based brands. Experienced in shaping brand voice, content strategy, and Instagram presence for businesses operating in aspirational and premium markets. Comfortable working closely with founders to translate brand ethos into consistent, engaging content that balances visual polish with meaningful storytelling. Highly organised, reliable, and confident managing content independently while maintaining strategic alignment and brand integrity.…Digital Marketing & Social Media professional with 5+ years of experience leading and executing digital marketing across luxury, retail, and service-based brands. Experienced in shaping brand voice, content strategy, and Instagram presence for businesses operating in aspirational and premium markets. Comfortable working closely with founders to translate brand ethos into consistent, engaging content that balances visual polish with meaningful storytelling. Highly organised, reliable, and confident managing content independently while maintaining strategic alignment and brand integrity.

Available to hire

Digital Marketing & Social Media professional with 5+ years of experience leading and executing digital marketing across luxury, retail, and service-based brands. Experienced in shaping brand voice, content strategy, and Instagram presence for businesses operating in aspirational and premium markets. Comfortable working closely with founders to translate brand ethos into consistent, engaging content that balances visual polish with meaningful storytelling. Highly organised, reliable, and confident managing content independently while maintaining strategic alignment and brand integrity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Social Media Professional at Independent / Freelance

January 1, 2021 - May 1, 2025

Digital Marketing & Social Media professional with 5+ years of experience leading and executing digital marketing across luxury, retail, and service-based brands. Shaped brand voice, content strategy, and Instagram presence for aspirational markets; collaborated with founders to translate brand ethos into cohesive content while maintaining strategic alignment and brand integrity. Planned and scheduled Instagram content across reels, static posts, and stories; developed a consistent luxury brand voice; produced Canva-based graphics and short-form videos; wrote on-brand copy aligned with launches; managed community interactions (comments/DMs); updated client websites (Wix & WordPress); planned and delivered email campaigns via Mailchimp, Klaviyo, and Campaign Monitor; tracked engagement to refine direction over time. Clients included Fairy Meadows x Biosus, Biosus, Carmé Home (Social Media Manager), Go Green Packaging, The Jam Jar Bakery, Sports Bags Online, E Junior Talent.

Digital Marketing & Content Consultant at Independent / Self-employed

May 1, 2025 - December 1, 2025

Independent Digital Marketing & Content Consultant supporting multiple clients across e-commerce, retail, home, packaging, and service industries with strategic planning and hands-on execution across social, web, and email marketing. Lead delivery across Instagram, Facebook, LinkedIn, TikTok, and YouTube, tailored to each brand’s positioning. Planned and executed Instagram content strategies; 3–5+ posts per week per brand; created Canva graphics, story assets, reels, and short-form video content; wrote clear, on-brand copy; managed community interaction (comments/DMs) with a professional tone; updated client websites (Wix & WordPress); planned and delivered email campaigns via Mailchimp, Klaviyo, Campaign Monitor; tracked engagement to refine direction. Clients include Fairy Meadows x Biosus, Biosus, Carmé Home (Social Media Manager), Go Green Packaging, The Jam Jar Bakery, Sports Bags Online, E Junior Talent.

Independent Digital Marketing & Content Consultant at Independent / Freelance

May 1, 2025 - December 31, 2025

Provided strategic planning and hands-on execution across social, web, and email marketing for multiple clients across e-commerce, retail, home, packaging, and service industries; led social media delivery and content strategy for aspirational and premium markets; developed brand voice and messaging; created content calendars and visual assets; managed community engagement and email campaigns; maintained client web presence; collaborated with stakeholders to align social and brand guidelines.