Hi, I’m Saška — a senior graphic designer with years of hands-on experience in branding, campaigns, and publishing. I’ve worked across advertising agencies and freelance projects, shaping visual identities, leading creative directions, and designing campaigns that actually communicate — not just look pretty. My sweet spot is branding and editorial design, especially book covers and publishing projects, where concept and storytelling really matter. I love creating custom illustrations and tailored visuals instead of one-size-fits-all solutions. Every project gets my full attention — from the first idea to the final pixel. I’m used to working with international clients, tight deadlines, and complex briefs, and I value clear communication, reliability, and thoughtful design. Whether it’s a bold brand identity, a campaign visual, or a carefully crafted book cover, my goal is always the same: design with purpose and personality. Let’s create something meaningful.

Saška Lazović

Hi, I’m Saška — a senior graphic designer with years of hands-on experience in branding, campaigns, and publishing. I’ve worked across advertising agencies and freelance projects, shaping visual identities, leading creative directions, and designing campaigns that actually communicate — not just look pretty. My sweet spot is branding and editorial design, especially book covers and publishing projects, where concept and storytelling really matter. I love creating custom illustrations and tailored visuals instead of one-size-fits-all solutions. Every project gets my full attention — from the first idea to the final pixel. I’m used to working with international clients, tight deadlines, and complex briefs, and I value clear communication, reliability, and thoughtful design. Whether it’s a bold brand identity, a campaign visual, or a carefully crafted book cover, my goal is always the same: design with purpose and personality. Let’s create something meaningful.

Available to hire

Hi, I’m Saška — a senior graphic designer with years of hands-on experience in branding, campaigns, and publishing.
I’ve worked across advertising agencies and freelance projects, shaping visual identities, leading creative directions, and designing campaigns that actually communicate — not just look pretty.
My sweet spot is branding and editorial design, especially book covers and publishing projects, where concept and storytelling really matter. I love creating custom illustrations and tailored visuals instead of one-size-fits-all solutions. Every project gets my full attention — from the first idea to the final pixel.
I’m used to working with international clients, tight deadlines, and complex briefs, and I value clear communication, reliability, and thoughtful design. Whether it’s a bold brand identity, a campaign visual, or a carefully crafted book cover, my goal is always the same: design with purpose and personality.
Let’s create something meaningful.

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Language

Serbian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Graphic Designer at Frajni
December 31, 2022 - August 9, 2025
Worked as a graphic designer contributing to various projects and campaigns at the agency Frajni in Belgrade. Developed visual concepts and executed designs aligned with client needs and brand identity.
Graphic Designer at Žiška
January 1, 2022 - Present
Currently working as a graphic designer at Žiška in Belgrade, creating innovative graphics and visual solutions for a variety of clients and projects.
Freelance Digital Illustrator, Graphic Designer, WordPress Designer at Self-employed
December 31, 2020 - August 9, 2025
Freelance work including digital illustration, graphic design, website design using WordPress, and painting. Managed client projects delivering creative solutions tailored to different industries and styles.
Painter/Designer at Bejzi kdizajn
December 31, 2022 - August 9, 2025
Created hand-painted T-shirts and organized art workshops. Combined traditional painting techniques with modern design approaches in various artistic endeavors.
Graphic Designer at Frajni, Belgrade
January 1, 2020 - January 1, 2022
Graphic design work for brand visuals, digital assets and campaigns for local and international brands.
Graphic Designer at Žiška, Belgrade
January 1, 2022 - January 1, 2025
Developed visuals and design assets, contributing to campaigns and brand identities.
Painter/Designer at Bejzikdizajn
January 1, 2014 - January 1, 2022
Made hand-painted T-shirts and organized art workshops; produced artwork for various clients.
Freelance Designer / Digital Illustrator / WordPress Designer at Freelance
January 1, 2018 - January 1, 2020
Independent design work for multiple clients, including digital illustration, graphic design, and WordPress design.
Freelance Digital Illustrator, Graphic Designer, WordPress Designer at Freelance
January 1, 2018 - January 1, 2020
Freelance digital illustration, graphic design, and WordPress design; created hand-painted t-shirts and organized art workshops.
Painter/Designer at Bejzik Dizajn
January 1, 2014 - January 1, 2022
Painter and designer; produced art, organized art workshops, and contributed to design projects.

Education

Bachelor with Honours in Organizational Sciences at University of Belgrade, Faculty of Organizational Sciences
January 1, 2013 - January 1, 2019
High School Diploma at Thirteenth Belgrade Gymnasium
January 1, 2009 - January 1, 2013
Graphic Design Specialization, UI/UX Design Specialization at Coursera, LinkedIn Learning
January 1, 2019 - December 31, 2019
Bachelor with Honors in Organizational Sciences at Faculty of Organizational Sciences, University of Belgrade
January 1, 2013 - January 1, 2019
Gymnasium (High School) at Thirteenth Belgrade Gymnasium
January 1, 2009 - January 1, 2013
Graphic Design Specialization at Coursera / LinkedIn Learning
January 1, 2019 - January 1, 2019
Bachelor with Honours in Organizational Sciences at Faculty of Organizational Sciences, University of Belgrade
January 1, 2013 - January 1, 2019
Thirteenth Belgrade Gymnasium at Thirteenth Belgrade Gymnasium
January 1, 2009 - January 1, 2013

Qualifications

Graphic Design Specialization
January 1, 2019 - January 1, 2019

Industry Experience

Professional Services, Media & Entertainment, Education, Software & Internet, Consumer Goods