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I am a results-driven senior performance marketing professional with 5+ years of experience driving data-driven campaigns across B2B and B2C. I specialize in performance marketing, lead generation, and conversion optimization using Google Ads, Meta Ads, and LinkedIn Ads, and I co-founded a digital marketing agency. I’ve consistently delivered 10,000+ qualified leads, optimized ROAS, and reduced CPA through rigorous analysis and A/B testing. I excel in SEO, email automation, WhatsApp marketing, and deep analytics (GA4, GTM, Microsoft Clarity, Meta Pixel), plus hands-on CRM experience with Zoho. I thrive on collaborating with cross-functional teams to align marketing with business outcomes and can scale campaigns efficiently within tight budgets and timelines. I’m known for innovative thinking and clear communication, with a track record of growing audiences and driving measurable growth across multiple channels.…I am a results-driven senior performance marketing professional with 5+ years of experience driving data-driven campaigns across B2B and B2C. I specialize in performance marketing, lead generation, and conversion optimization using Google Ads, Meta Ads, and LinkedIn Ads, and I co-founded a digital marketing agency. I’ve consistently delivered 10,000+ qualified leads, optimized ROAS, and reduced CPA through rigorous analysis and A/B testing. I excel in SEO, email automation, WhatsApp marketing, and deep analytics (GA4, GTM, Microsoft Clarity, Meta Pixel), plus hands-on CRM experience with Zoho. I thrive on collaborating with cross-functional teams to align marketing with business outcomes and can scale campaigns efficiently within tight budgets and timelines. I’m known for innovative thinking and clear communication, with a track record of growing audiences and driving measurable growth across multiple channels.

Saurabh Sen

Digital Marketer, Performance Marketer, Growth Marketer, +2

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I am a results-driven senior performance marketing professional with 5+ years of experience driving data-driven campaigns across B2B and B2C. I specialize in performance marketing, lead generation, and conversion optimization using Google Ads, Meta Ads, and LinkedIn Ads, and I co-founded a digital marketing agency. I’ve consistently delivered 10,000+ qualified leads, optimized ROAS, and reduced CPA through rigorous analysis and A/B testing. I excel in SEO, email automation, WhatsApp marketing, and deep analytics (GA4, GTM, Microsoft Clarity, Meta Pixel), plus hands-on CRM experience with Zoho. I thrive on collaborating with cross-functional teams to align marketing with business outcomes and can scale campaigns efficiently within tight budgets and timelines. I’m known for innovative thinking and clear communication, with a track record of growing audiences and driving measurable growth across multiple channels.…I am a results-driven senior performance marketing professional with 5+ years of experience driving data-driven campaigns across B2B and B2C. I specialize in performance marketing, lead generation, and conversion optimization using Google Ads, Meta Ads, and LinkedIn Ads, and I co-founded a digital marketing agency. I’ve consistently delivered 10,000+ qualified leads, optimized ROAS, and reduced CPA through rigorous analysis and A/B testing. I excel in SEO, email automation, WhatsApp marketing, and deep analytics (GA4, GTM, Microsoft Clarity, Meta Pixel), plus hands-on CRM experience with Zoho. I thrive on collaborating with cross-functional teams to align marketing with business outcomes and can scale campaigns efficiently within tight budgets and timelines. I’m known for innovative thinking and clear communication, with a track record of growing audiences and driving measurable growth across multiple channels.

Available to hire

I am a results-driven senior performance marketing professional with 5+ years of experience driving data-driven campaigns across B2B and B2C. I specialize in performance marketing, lead generation, and conversion optimization using Google Ads, Meta Ads, and LinkedIn Ads, and I co-founded a digital marketing agency. I’ve consistently delivered 10,000+ qualified leads, optimized ROAS, and reduced CPA through rigorous analysis and A/B testing.

I excel in SEO, email automation, WhatsApp marketing, and deep analytics (GA4, GTM, Microsoft Clarity, Meta Pixel), plus hands-on CRM experience with Zoho. I thrive on collaborating with cross-functional teams to align marketing with business outcomes and can scale campaigns efficiently within tight budgets and timelines. I’m known for innovative thinking and clear communication, with a track record of growing audiences and driving measurable growth across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Digital Marketing Executive at CyberSapiens United LLP

May 1, 2024 - Present

Led end-to-end execution of performance marketing campaigns across Google, Meta, and LinkedIn, delivering a 32% increase in MQLs in the first quarter and sustaining 15-20% QoQ growth. Reduced B2C cost-per-lead (CPL) by 38% (from 110 rupees to 50-70 rupees) through optimization and audience refinement; similar gains observed for B2B leads. Coordinated with internal teams to launch 5+ new cyber security services with dedicated landing pages, SEO plans, and funnel-based ad strategies. Implemented Google Tag Manager-based event attribution, improving lead qualification accuracy and data collection by 40%. Oversaw monthly digital marketing performance reporting and mentored 3 junior executives with SOPs and onboarding training. Achieved substantial follower growth on LinkedIn (733.33% to 25,000) and Instagram (400% to 12,000).

Digital Marketing Executive at CyberSapiens United LLP

April 1, 2022 - May 1, 2024

Managed campaigns across Google Search/Display, YouTube, and Meta, generating 500+ qualified B2B leads from the US, UK, Canada, Australia, Europe, and Singapore. Increased organic traffic by 45% in 6 months through a comprehensive SEO strategy and currently doubling organic traffic QoQ. Executed email awareness campaigns with drip automation, achieving a notable engagement lift. Set up and optimized campaigns across 15+ service lines with an average CTR of ~4.5%. Collaborated with design and content teams to develop 50+ high-converting landing pages tailored to buyer personas. Contributed to brand repositioning with new messaging and guidelines. Led website development and SEO optimization, and built interactive ManyChat chatbots for website and social channels.

Founder at WebVistaar

December 1, 2021 - January 1, 2024

Built a 361° digital marketing agency from scratch, managing strategy, execution, and client relationships for 10+ small to mid-sized businesses. Delivered 10,000+ qualified B2B and B2C leads via paid campaigns, organic search, and email marketing with an average CPL under 120 rupees. Led a team of 4 freelance marketers and designers, ensuring timely delivery and high client satisfaction. Executed website revamps and funnel designs for multiple B2B startups, increasing conversions by 50–70% post-launch. Leveraged tools like Ahrefs, SEMrush, GA, GTM, and Microsoft Clarity to monitor performance and iterate based on user behavior insights.