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Digital Marketing Specialist with 6 years of experience driving growth through Google Ads, SEO, lead generation, and B2B prospect research. Experienced in end-to-end campaign execution across SaaS, finance, hospitality, and IT, building prospect pipelines and delivering measurable results. Skilled at leveraging AI tools and automation to improve efficiency across SEO, paid media, and prospecting workflows. Has managed teams, run Google/META ad campaigns, and produced detailed performance reporting while optimizing for lead conversions and pipeline impact.…Digital Marketing Specialist with 6 years of experience driving growth through Google Ads, SEO, lead generation, and B2B prospect research. Experienced in end-to-end campaign execution across SaaS, finance, hospitality, and IT, building prospect pipelines and delivering measurable results. Skilled at leveraging AI tools and automation to improve efficiency across SEO, paid media, and prospecting workflows. Has managed teams, run Google/META ad campaigns, and produced detailed performance reporting while optimizing for lead conversions and pipeline impact.

Saurav K

Digital Marketer, SEO Expert, PPC Manager, +2

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Digital Marketing Specialist with 6 years of experience driving growth through Google Ads, SEO, lead generation, and B2B prospect research. Experienced in end-to-end campaign execution across SaaS, finance, hospitality, and IT, building prospect pipelines and delivering measurable results. Skilled at leveraging AI tools and automation to improve efficiency across SEO, paid media, and prospecting workflows. Has managed teams, run Google/META ad campaigns, and produced detailed performance reporting while optimizing for lead conversions and pipeline impact.…Digital Marketing Specialist with 6 years of experience driving growth through Google Ads, SEO, lead generation, and B2B prospect research. Experienced in end-to-end campaign execution across SaaS, finance, hospitality, and IT, building prospect pipelines and delivering measurable results. Skilled at leveraging AI tools and automation to improve efficiency across SEO, paid media, and prospecting workflows. Has managed teams, run Google/META ad campaigns, and produced detailed performance reporting while optimizing for lead conversions and pipeline impact.

Available to hire

Digital Marketing Specialist with 6 years of experience driving growth through Google Ads, SEO, lead generation, and B2B prospect research. Experienced in end-to-end campaign execution across SaaS, finance, hospitality, and IT, building prospect pipelines and delivering measurable results.

Skilled at leveraging AI tools and automation to improve efficiency across SEO, paid media, and prospecting workflows. Has managed teams, run Google/META ad campaigns, and produced detailed performance reporting while optimizing for lead conversions and pipeline impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malayalam

Advanced

Hindi

Advanced

Work Experience

Marketing Team Lead / Digital Marketing Specialist at ScaleX Business Solutions Private Limited

January 1, 2024 - February 1, 2026

Directed a team of 10 members to plan and execute client digital marketing campaigns. Managed end-to-end Google Ads campaigns for service-based businesses, including setup, keyword research, competitive analysis, bid optimization, conversion tracking implementation, and negative keyword management. Produced weekly SEO audits and monthly performance reports; coordinated client meetings to align requirements and strategy. Oversaw team task management using a task tool, tracked progress, reviewed deliverables, and implemented content and SEO improvements using AI-assisted workflows (content creation, ad copywriting, topic clustering, keyword research, schema generation, and social media scripting). Trained 10+ students in SEO campaign setup and methodology, and supported audit and optimization efforts across SEO and paid media.

SEO / Lead Generation (Website & Ads Optimization) at Anand PV - ScaleX Business Solutions

September 1, 2023 - January 1, 2024

Managed SEO activities for the company website, focusing on content strategy, link building, competitor analysis, and on-page optimization. Ranked transactional-intent keywords by publishing BOF content and updating existing blogs with current content and keywords. Set up AI chatbots and lead generation via website/trained workflows, and supported lead nurturing through LinkedIn prospect outreach and lead conversion optimization across web properties.

Digital Marketing Consultant at Freelance

December 1, 2022 - August 1, 2023

Executed B2B prospect research and lead generation projects for a fundraising consulting firm. Built targeted prospect lists across social platforms and events, and conducted multi-channel outreach using LinkedIn and email to schedule booking-demonstration meetings. Performed lead qualification support and maintained pipeline building efforts to drive meetings and conversions.

Digital Marketing Consultant (Meta Lead Gen Campaigns / Lead Capture) at NurtureCRM (Institute training/education marketing)

February 1, 2022 - June 1, 2022

Ran a 1-month multi-channel B2B prospect research and outreach campaign for Yukidata, using Apollo/Clay/LinkedIn Sales Navigator for targeting. Generated qualified leads through automated cost-optimization workflows for a SaaS platform. Additionally executed Meta Lead Generation campaigns for NurtureCRM to drive webinar registrations, targeting institutional decision-makers and owners interested in streamlined admissions, fee management, and student operations. Designed and launched Meta/Instagram video and post campaigns and set up lead capture forms and pop-ups.