I’m a multidisciplinary designer specializing in UX/UI, Visual Design, and Branding, with expertise in wireframing, prototyping, content creation, and motion graphics. My work spans Interaction Design (IxD), digital product design, campaign photography, video editing, and branding—all backed by a user-centered approach and a keen eye for detail. Beyond design, I pride myself on being a collaborative problem-solver and a great listener, ensuring solutions are both functional and impactful.
Key Experience & Contributions
End-to-End UX/UI Design: Developed wireframes, design systems, and high-fidelity prototypes in Figma, translating concepts into intuitive user flows.
Design Systems & Consistency: Built and maintained UI libraries, style guides, and component systems to ensure cohesive brand experiences across platforms.
B2B/B2C Campaign Leadership: Served as Lead Visual/Interaction Designer for adidas North America & Global, delivering large-scale eCommerce, social media, and digital campaign assets—including product photography, video editing, and motion graphics.
Data-Driven Iteration: Leveraged analytics and user feedback (A/B testing, on-site behavior) to refine designs and enhance usability.
Cross-Functional Collaboration: Worked closely with developers, content teams, and stakeholders to align design execution with business goals.
Mentorship & Advocacy: Trained teams on usability best practices and provided art direction to junior designers, fostering a culture of UX excellence.
Multimedia Production: Produced email campaigns, video content, and motion graphics for digital and social platforms.
Why Work With Me?
I bridge strategy, aesthetics, and functionality—whether crafting a seamless app experience or a bold brand campaign. My process balances creativity with structure, ensuring designs are not only visually compelling but also scalable and user-friendly.
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