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Strategic Product Designer based in Dubai with 7+ years of experience leading end-to-end design processes and collaborating with cross-functional teams across startups, fintechs, and Colombia’s largest bank, crafting digital experiences that boosted conversion rates by 6% and raised NPS scores to over 80.…

Sebastian Amaya

App Designer, Product Designer, Designer, +6

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Strategic Product Designer based in Dubai with 7+ years of experience leading end-to-end design processes and collaborating with cross-functional teams across startups, fintechs, and Colombia’s largest bank, crafting digital experiences that boosted conversion rates by 6% and raised NPS scores to over 80.…

Available to hire

Strategic Product Designer based in Dubai with 7+ years of experience leading end-to-end design processes and collaborating with cross-functional teams across startups, fintechs, and Colombia’s largest bank, crafting digital experiences that boosted conversion rates by 6% and raised NPS scores to over 80.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

UX Designer at Bancolombia

December 1, 2020 - Present

Led end-to-end UX design for banking product suites, aligning user needs with business goals; boosted conversion by 6% and NPS by 80 points; conducted usability testing, user research, prototyping, and cross-functional collaboration.

UX Designer at OmniLatam

November 1, 2020 - September 29, 2025

Streamlined branding workflow and built scalable design systems via Atomic Design in Figma; improved time-to-market by 26% and maintained thorough documentation supporting cross-functional teams.

Product Designer at Irix

January 2, 2020 - September 29, 2025

Led end-to-end design lifecycle from user research to usability testing for the Irix mobile app; increased lead generation by 12% by designing responsive websites and high-converting landing pages.

Front End Developer at Indian Consulting

March 1, 2018 - September 29, 2025

Developed pixel-perfect front-end interfaces for 18+ websites and e-commerce platforms; ensured design consistency using Agile methodologies and frameworks such as Bootstrap and Foundation.

Product Designer at Banco Colombia

December 1, 2020 - Present

Boosted credit card applications by 6% by analyzing the conversion funnel, identifying opportunities, and iterating user flows and UI interactions; validated through usability testing. Improved Net Promoter Score by 3% for Buy Now Pay Later product by resolving key experience gaps across touchpoints using journey mapping, prototyping, and usability testing. Improved Digital Payments UX by prioritizing 7+ high-impact features, leveraging insights from 100+ user surveys, validating value with the Kano model, and aligning cross-functional teams to co-create feasible solutions.

UX/UI Designer at OMNILATAM

March 1, 2020 - November 1, 2020

Streamlined the time-to-market of a rebranding process by 26% by designing and maintaining a scalable design system through Atomic Design in Figma, supported by accurate documentation.

Product Designer at IRIX

April 1, 2018 - January 1, 2020

Increased lead generation by 12% by designing responsive websites and high-converting landing pages, which boosted engagement and improved user experience.

Front End Developer at Iridian

March 1, 2017 - March 1, 2018

Developed pixel-perfect front-end interfaces for 18+ websites and e-commerce platforms, enhancing user experience and ensuring design consistency by using agile methodologies and frameworks such as Bootstrap and Foundation.

Freelancer Product Designer at Freelancer

July 25, 2025 - Present

Accelerated the delivery of a 60-screen Blockchain MVP in under one week by integrating generative AI tools into traditional UX/UI workflows for the Dubai Chambers App.

Product Designer at Bancolombia

December 1, 2020 - June 1, 2025

Boosted credit card applications by 6% by analyzing the conversion funnel, identifying opportunities, and iterating user flows and UI interactions, validated through usability testing.

UX/UI Designer at Omn iLatam

March 1, 2020 - November 1, 2020

Streamlined the time-to-market of a rebranding process by 26% by designing and maintaining a scalable design system through Atomic Design in Figma, supported by accurate documentation.