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I am a Bachelor’s degree graduate in Public Relations with 7+ years of experience in digital marketing, business development, and account management across LATAM. Throughout my career, I have helped B2B and B2C companies scale strategic accounts, optimize advertising investment, and design data-driven commercial processes. My key strength lies in combining strategic vision with hands-on leadership, process optimization, and the ability to build long-term, trust-based client relationships.…I am a Bachelor’s degree graduate in Public Relations with 7+ years of experience in digital marketing, business development, and account management across LATAM. Throughout my career, I have helped B2B and B2C companies scale strategic accounts, optimize advertising investment, and design data-driven commercial processes. My key strength lies in combining strategic vision with hands-on leadership, process optimization, and the ability to build long-term, trust-based client relationships.

Sebastian Yaful

Marketing Strategist, Growth Marketer, Digital Marketer, +5

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I am a Bachelor’s degree graduate in Public Relations with 7+ years of experience in digital marketing, business development, and account management across LATAM. Throughout my career, I have helped B2B and B2C companies scale strategic accounts, optimize advertising investment, and design data-driven commercial processes. My key strength lies in combining strategic vision with hands-on leadership, process optimization, and the ability to build long-term, trust-based client relationships.…I am a Bachelor’s degree graduate in Public Relations with 7+ years of experience in digital marketing, business development, and account management across LATAM. Throughout my career, I have helped B2B and B2C companies scale strategic accounts, optimize advertising investment, and design data-driven commercial processes. My key strength lies in combining strategic vision with hands-on leadership, process optimization, and the ability to build long-term, trust-based client relationships.

Available to hire

I am a Bachelor’s degree graduate in Public Relations with 7+ years of experience in digital marketing, business development, and account management across LATAM.
Throughout my career, I have helped B2B and B2C companies scale strategic accounts, optimize advertising investment, and design data-driven commercial processes.

My key strength lies in combining strategic vision with hands-on leadership, process optimization, and the ability to build long-term, trust-based client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Portuguese

Intermediate

Work Experience

Account Growth Marketing Manager at NITRO CONSULTING

March 3, 2025 - Present

I manage relationships with strategic clients, combining commercial insight with digital expertise to scale accounts and drive sustainable growth. I coordinate multidisciplinary teams (creative, paid media, data) to ensure campaigns are aligned with both business and client objectives. I design and execute 360° digital marketing strategies (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, among others) for key accounts.

Account Growth Manager at GREENTI

December 7, 2020 - February 28, 2025

I led the strategy and execution of digital marketing projects, ensuring growth and satisfaction of key clients across LATAM. I was responsible for end-to-end account management, from direct client relationships to team coordination and performance analysis, delivering effective and profitable digital strategies. I oversaw the implementation of SEM, Email Marketing, and Social Media campaigns, performing in-depth data and campaign analysis to identify trends and optimization opportunities for budget efficiency and goal achievement.

Account Manager at OLIVER PETS

October 1, 2018 - December 4, 2026

I led portfolio expansion and the development of new points of sale, optimizing distribution metrics to achieve commercial goals. I implemented a continuous improvement cycle based on deviation analysis and training, managed new campaign executions, and negotiated commercial agreements with brands. Additionally, I ensured strict compliance with OKRs and built strong, long-term relationships with key clients.

Account Manager at MINEXUS

August 6, 2017 - June 29, 2018

I developed the commercial area from scratch, defining processes, objectives, and key tools. I managed the full B2B sales cycle, from lead generation to client retention, executing prospecting campaigns supported by industrial sector analysis. I also prepared commercial proposals, budgets, and sales forecasts, participated in tenders, and contributed to the company’s growth and market positioning.