Sebastián Yaful

I manage relationships with strategic clients, combining commercial insight with digital expertise to scale accounts and drive sustainable growth. I coordinate multidisciplinary teams (creative, paid media, data) to ensure campaigns are aligned with both business and client objectives. I design and execute 360° digital marketing strategies (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, among others) for key accounts.

I led the strategy and execution of digital marketing projects, ensuring growth and satisfaction of key clients across LATAM. I was responsible for end-to-end account management, from direct client relationships to team coordination and performance analysis, delivering effective and profitable digital strategies. I oversaw the implementation of SEM, Email Marketing, and Social Media campaigns, performing in-depth data and campaign analysis to identify trends and optimization opportunities for budget efficiency and goal achievement.

Lideré la estrategia y ejecución de proyectos de Marketing Digital para clientes en LATAM, asegurando el crecimiento y la satisfacción de cuentas clave. Supervisé la implementación de campañas SEM, Email Marketing y Social Media; realicé análisis exhaustivos de datos para identificar tendencias y oportunidades, optimizando presupuestos y logrando los objetivos de los clientes.