Designed and delivered weekly and monthly recognition presentations and newsletters for distributor networks to support motivation and field engagement; managed CRM and email marketing campaigns via Salesforce Marketing Cloud; developed and executed monthly marketing communication plans; coordinated large-scale events for up to 8,000 attendees and teleconferences for up to 3,000 online participants; managed international event operations in Mauritius, Thailand and Cyprus; partnered with internal teams and creative agencies to ensure timely delivery of campaign materials and alignment across stakeholders; collaborated with legal and compliance teams to maintain regulatory compliance across workflows; produced promotional content and visual materials using Photoshop and Canva; maintained corporate website content via Adobe DAM.

Marketing Specialist at Vorwerk Türkiye

March 1, 2022 - February 28, 2023

Prepared and distributed weekly and monthly internal newsletters to sales representatives and distributor networks; coordinated sales events, product launches, customer workshops and incentive trips; led CSR initiatives including Istanbul Marathon participation for TEMA and social impact projects with KEDV and Hayata Sarıl; briefed agencies and oversaw content creation for 360° campaigns (influencer collaborations, YouTube & Instagram); localized global marketing materials for the Turkish market; oversaw booth design and installation for trade shows and events.

Marketing and Business Development Manager at DataExpert & Business Management Institute (BMI)

October 1, 2018 - September 30, 2020

Managed a team of 1 intern and 2 specialists; oversaw brand partnerships and sponsorships with Fortune Türkiye; led content creation and PR alignment; developed sector-specific events, research projects and publications including TOP 50 CMO/CHRO/CFO lists; coordinated international executive training programs with IAE Paris Sorbonne Business School; developed event themes and agendas, selected speakers, and managed registrations and on-site execution.

Employee Experience and Human Resources Executive at Turkcell Elektro Enterprise Solutions Center (KCM) Mersin

April 1, 2018 - September 30, 2018

Coordinated employee training programs to support learning experience effectiveness and workforce development; managed end-to-end HR operations including recruitment, timecards and exit interviews; reported insights from employee feedback to support continuous improvement.