Hi, I'm Seda Efendioglu, a Visual Communication - Creative Designer with over 15 years of experience in UI/UX Design, Graphic Design, Illustration, Storyboarding and Digital Marketing. Based in London, I have delivered brand identities and digital campaigns for gaming, entertainment and tech brands across Malta, Istanbul and the UK. I'm adaptable, ambitious, and collaborative. I have led design teams as a senior designer, enjoy mentoring others, and am open to roles that challenge me and help me grow.…

Seda Efendioglu

Hi, I'm Seda Efendioglu, a Visual Communication - Creative Designer with over 15 years of experience in UI/UX Design, Graphic Design, Illustration, Storyboarding and Digital Marketing. Based in London, I have delivered brand identities and digital campaigns for gaming, entertainment and tech brands across Malta, Istanbul and the UK. I'm adaptable, ambitious, and collaborative. I have led design teams as a senior designer, enjoy mentoring others, and am open to roles that challenge me and help me grow.…

Available to hire

Hi, I’m Seda Efendioglu, a Visual Communication - Creative Designer with over 15 years of experience in UI/UX Design, Graphic Design, Illustration, Storyboarding and Digital Marketing. Based in London, I have delivered brand identities and digital campaigns for gaming, entertainment and tech brands across Malta, Istanbul and the UK.

I’m adaptable, ambitious, and collaborative. I have led design teams as a senior designer, enjoy mentoring others, and am open to roles that challenge me and help me grow.

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Skills

Experience Level

Language

Turkish
Fluent
English
Advanced

Work Experience

Senior Creative Designer at Virgin Bet
January 1, 2021 - Present
Responsible for leading creative projects from concept to completion, focusing on user-centered design and efficient communication strategies. Worked cross-functionally to deliver innovative solutions that meet client needs.
Graphic Designer at Casino Brands
December 1, 2019 - September 8, 2025
Collaborated with marketing teams to develop visual content for various platforms. Focused on enhancing brand identity and user engagement through effective design.
Freelance Graphic Designer at Self-employed
January 1, 2016 - September 8, 2025
Provided graphic design services for various clients, specializing in branding and print design. Managed client relationships and delivered projects on time.
Graphic Designer at Betsson Group
October 1, 2018 - February 28, 2019
Developed branding and digital assets for casino brands, created marketing materials, banners, logos, and UI elements; collaborated with product and marketing teams to ensure consistency across platforms; contributed to design systems and asset libraries; managed project timelines and quality.
Creative Lead Designer & UI/UX at Condor Gaming
March 1, 2019 - May 1, 2020
Led creative direction for UI/UX across gaming products; defined design system; produced visuals for web, mobile, and marketing; mentored junior designers; coordinated with product and development teams.
Creative Lead Designer & UI/UX at PerformCS
September 1, 2020 - May 1, 2021
Directed UI/UX and visual design across platforms; collaborated with product and marketing to optimize user flows and brand visuals; produced design assets and prototypes for campaigns and product features.
Senior Creative Designer at StarsGames (Racingstars Games)
November 1, 2025 - Present
Senior-level creative leadership and hands-on design across branding, UI/UX, and marketing assets; led project workstreams and mentored junior team members.
Art Director - Communications Designer at Anzo Group - LiveScore Group - Virgin Bet
August 1, 2021 - April 1, 2025
Art Direction and communications design for brand branding, marketing campaigns, and product visuals; developed brand guidelines and scalable design systems; collaborated with marketing and product teams.
UI/UX Designer - Art Director at Peak Up Information Technologies
November 1, 2015 - October 1, 2018
UI/UX design lead and art direction for multiple digital products; designed interfaces, design systems, and marketing collateral; contributed to front-end collaboration and prototyping.
Art Director - UI UX Design - Graphic Design - Animation - Illustration - Web Administration at Tac tic Creative Solutions
May 1, 2015 - November 1, 2015
Directed multidisciplinary design projects across UI/UX, graphic design, animation and illustration; managed web administration and client deliverables; led creative briefs and production.
Graphic Designer - Web Design at Laboratuvar Multimediа
April 1, 2012 - May 1, 2015
Graphic design and web design for multimedia projects; produced visual assets and site visuals; collaborated with development teams to implement designs.
Graphic Design Intern at Touch Design
February 1, 2011 - April 1, 2011
Graphic design internship; supported senior designers with branding, layouts, and production tasks.
Graphic Design Intern at European Cultural Association
June 1, 2010 - September 1, 2010
Graphic design internship; contributed to event visuals and printed collateral.
Graphic Design Intern at Pruva Istanbul Production
July 1, 2005 - September 1, 2005
Graphic design internship; assisted with production design and branding material.
Creative Lead Designer & UI/UX Designer at Perform CS
September 1, 2020 - May 1, 2021
Senior creative lead across UI/UX and graphic design; contributed to product design, branding and campaigns.
Senior Creative Designer at Anzo Group - LiveScore Group - Virgin Bet
August 1, 2021 - April 1, 2025
Senior design lead delivering brand, UI/UX and marketing assets for major brands in the betting/gaming sector.
Creative Lead Designer at StarsGames (Racingstars Games)
November 1, 2025 - Present
Creative lead for remote-based development; responsible for design systems, marketing assets and game visuals.
Art Director & Communication Designer at Peak Up Information Technologies
November 1, 2015 - October 1, 2018
Art direction and UI/UX design for client projects; led creative strategy and visual communications.
UI/UX Designer - Art Director at tactic Creative Solutions
May 1, 2015 - November 1, 2015
UI/UX design and art direction on multiple digital projects (Part-time).
Art Director at Laboratuvar Multimedya
April 1, 2012 - May 1, 2015
Art direction and graphic design for multimedia projects and exhibitions.
Graphic Designer at Touch Design
February 1, 2011 - April 1, 2011
Graphic design and web design work for branding and digital media.
Graphic Design Intern at Eczacıbaşı Baxter
September 1, 2006 - June 1, 2007
Internship in graphic design; contributed to print and packaging visuals.
Graphic Design Intern at Aka Ofset
June 1, 2004 - July 1, 2004
Graphic design internship; assisted offset printing and layout.

Education

Bachelor's Degree at Adolphe
January 1, 2010 - January 1, 2014
Bachelor's Degree in Visual Communication - Creative Designer (Graphic Design Department) at Mimar Sinan Fine Arts University
January 1, 2008 - January 1, 2012
Bachelor's Degree in Traditional Art at Mimar Sinan Fine Arts University
January 1, 2007 - January 1, 2008
English Language Certificate - Advanced Level at Adelphi University / ELS Language Schools
January 1, 2011 - March 10, 2026
Social Media / Content Producing and Radiate Certificate Program at Tezga Çilar
January 1, 2015 - March 10, 2026
Social Media / Content Creation and Management Certificate Program at Koç University
January 1, 2016 - March 10, 2026
Institutionalization and Perception Management in SME Companies Certificate Program at Kariyer.net
January 1, 2018 - March 10, 2026
Graphic Design Intern at Akaofs e t / Istanbul
July 1, 2004 - July 1, 2004
Graphic Design Intern at Pruva Istanbul Production
July 1, 2005 - September 1, 2005
Vocational High School - Graphic Design Department at Ortaköy Zübeyde Hanım Anadolu KML Graphic Design Department
January 1, 2003 - January 1, 2007
Bachelor's Degree in Graphic Design at Mimar Sinan Fine Arts University
January 1, 2008 - January 1, 2012
Bachelor's Degree in Traditional Art at Mimar Sinan Fine Arts University
January 1, 2007 - January 1, 2008
English Language Studies at Adelphi University
January 1, 2011 - April 1, 2011

Qualifications

Social Media Certification
January 1, 2015 - September 8, 2025
Social Media / Content Producing and Radiate Certificate Program
January 1, 2015 - March 10, 2026
Social Media / Content Creation and Management Certificate Program
January 1, 2016 - March 10, 2026
Institutionalization and Perception Management in SME Companies Certificate Program
January 1, 2018 - March 10, 2026
English Language Certificate - Advanced Level
January 1, 2011 - March 10, 2026
Social Media / Content Producing and Radiate Certificate Program
January 1, 2015 - December 31, 2015
Social Media / Content Creation and Management Certificate Program
January 1, 2016 - December 31, 2016
Poster Design Competition - 1st Prize
January 1, 2018 - January 1, 2018
Poster Design Competition - 5th Prize / Honorable Mention
January 1, 2018 - January 1, 2018
Animation Award & Screening
January 1, 2010 - January 1, 2010
Digital Marketing & Content Marketing School (1 Month)
January 1, 2018 - January 31, 2018
English Language Certificate - Advanced Level
January 1, 2011 - April 1, 2011

Industry Experience

Gaming, Computers & Electronics, Education, Financial Services, Consumer Goods, Media & Entertainment, Software & Internet, Healthcare, Non-Profit Organization, Professional Services, Retail, Other, Travel & Hospitality