Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m a brand and digital designer with 8+ years of experience crafting consumer-facing visual systems across digital, mobile, retail, and experiential platforms. I love collaborating with cross-functional teams to deliver scalable assets and cohesive campaigns that strengthen brand engagement and improve customer experiences. In my work, I’ve led packaging design, brand guidelines, and omnichannel initiatives for major retailers, while balancing creative goals with business needs. I thrive in fast-paced environments and enjoy turning complex briefs into clear, impactful visuals that resonate with diverse audiences.…Hi there! I’m a brand and digital designer with 8+ years of experience crafting consumer-facing visual systems across digital, mobile, retail, and experiential platforms. I love collaborating with cross-functional teams to deliver scalable assets and cohesive campaigns that strengthen brand engagement and improve customer experiences. In my work, I’ve led packaging design, brand guidelines, and omnichannel initiatives for major retailers, while balancing creative goals with business needs. I thrive in fast-paced environments and enjoy turning complex briefs into clear, impactful visuals that resonate with diverse audiences.

Genesis Rios

Designer, Brand Designer, Graphic Designer, +2





Hi there! I’m a brand and digital designer with 8+ years of experience crafting consumer-facing visual systems across digital, mobile, retail, and experiential platforms. I love collaborating with cross-functional teams to deliver scalable assets and cohesive campaigns that strengthen brand engagement and improve customer experiences. In my work, I’ve led packaging design, brand guidelines, and omnichannel initiatives for major retailers, while balancing creative goals with business needs. I thrive in fast-paced environments and enjoy turning complex briefs into clear, impactful visuals that resonate with diverse audiences.…Hi there! I’m a brand and digital designer with 8+ years of experience crafting consumer-facing visual systems across digital, mobile, retail, and experiential platforms. I love collaborating with cross-functional teams to deliver scalable assets and cohesive campaigns that strengthen brand engagement and improve customer experiences. In my work, I’ve led packaging design, brand guidelines, and omnichannel initiatives for major retailers, while balancing creative goals with business needs. I thrive in fast-paced environments and enjoy turning complex briefs into clear, impactful visuals that resonate with diverse audiences.

Available to hire

Hi there! I’m a brand and digital designer with 8+ years of experience crafting consumer-facing visual systems across digital, mobile, retail, and experiential platforms. I love collaborating with cross-functional teams to deliver scalable assets and cohesive campaigns that strengthen brand engagement and improve customer experiences.

In my work, I’ve led packaging design, brand guidelines, and omnichannel initiatives for major retailers, while balancing creative goals with business needs. I thrive in fast-paced environments and enjoy turning complex briefs into clear, impactful visuals that resonate with diverse audiences.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

Work Experience

Brand & Digital Designer at Ulta Beauty

May 1, 2023 - February 1, 2026

Designed digital marketing assets, retail campaign visuals, and brand-supporting creative for one of the largest beauty retailers in the U.S. Developed cohesive visual systems across digital, mobile, in-store, and campaign touchpoints to support omnichannel customer engagement. Collaborated with marketing, brand, and creative teams to execute consumer-facing campaigns aligned with business and retail objectives. Created scalable design assets optimized for digital platforms, promotional campaigns, and evolving brand initiatives. Managed multiple high-priority creative projects in a fast-paced retail environment while maintaining brand consistency across channels. Prepared production-ready assets and reviewed final artwork to ensure visual accuracy and brand integrity across digital and print applications.

Designer at Kaleidoscope

March 1, 2022 - January 1, 2023

Designed CPG packaging systems across multi-SKU product lines, ensuring cohesive visual identity and strong shelf presence. Applied and extended brand guidelines across packaging surfaces and retail touchpoints. Developed packaging layouts informed by product architecture, consumer behavior, and retail merchandising environments. Presented design concepts to internal leadership and clients, articulating strategic rationale behind creative decisions. Collaborated cross-functionally with strategy, industrial design, production, and account teams to ensure solutions met both creative and business objectives. Contributed to packaging updates and refinements, balancing brand consistency with evolving market and product needs. Led campaign and visual identity development for experiential activations across multiple national markets. Designed scalable digital assets for web, mobile, social, email, and experiential marketing channels. Created consumer-facing brand experiences that increased en

Freelance Senior Designer at BucketListers

January 1, 2022 - September 1, 2022

Freelance senior designer providing brand and digital design services to a Los Angeles-based platform, focusing on scalable design systems and brand consistency across marketing channels.