I am an experience designer specialized in consumer branding, with a strong passion for creating ideas that connect and designs that perform. Over the past decade, I have worked with a wide range of clients across multiple sectors, including Beauty, Pharma, Household, and Food & Beverage. This experience has given me deep expertise across all aspects of the branding process, from packaging and brand identity to art direction and brand strategy, spanning concept development through to the delivery of print and digital assets. What motivates me most is uncovering the true essence of a brand and translating it into a powerful, cohesive experience across all touchpoints. I look forward to the opportunity to collaborate with you.…

Seila Sarramian

I am an experience designer specialized in consumer branding, with a strong passion for creating ideas that connect and designs that perform. Over the past decade, I have worked with a wide range of clients across multiple sectors, including Beauty, Pharma, Household, and Food & Beverage. This experience has given me deep expertise across all aspects of the branding process, from packaging and brand identity to art direction and brand strategy, spanning concept development through to the delivery of print and digital assets. What motivates me most is uncovering the true essence of a brand and translating it into a powerful, cohesive experience across all touchpoints. I look forward to the opportunity to collaborate with you.…

Available to hire

I am an experience designer specialized in consumer branding, with a strong passion for creating ideas that connect and designs that perform.

Over the past decade, I have worked with a wide range of clients across multiple sectors, including Beauty, Pharma, Household, and Food & Beverage. This experience has given me deep expertise across all aspects of the branding process, from packaging and brand identity to art direction and brand strategy, spanning concept development through to the delivery of print and digital assets.

What motivates me most is uncovering the true essence of a brand and translating it into a powerful, cohesive experience across all touchpoints.

I look forward to the opportunity to collaborate with you.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Design Director at Free the Birds
January 1, 2020 - December 1, 2025
Led the design team on all packaging projects and supported the Creative Director. Researched and analyzed briefs to define strategies, set a creative vision and storytelling, created distinctive visual identities and brand assets, delivered marketing collateral across print, digital, and OOH channels, and presented solutions to key decision-makers. Notable clients included Norgine, Sanofi, Avon and The Body Shop.
Senior Designer at Free the Birds
May 1, 2016 - January 1, 2020
Creative design lead for the P&G account. Supported the Creative Director, developed workshops to align internal teams and refine briefs, created multiple design territories for research and validation, executed brand refreshes or created new brands, visualized brand missions and narratives, and delivered impactful presentations to key stakeholders.
Designer at PI Global
April 1, 2011 - May 1, 2016
Designer for Arla, PZ Cussons and Stella Artois. Supported the Design Director, engaged in immersion, ideation, and concept development, presented internally, and implemented feedback to refine ideas.
Designer at Landor
January 1, 2009 - April 1, 2011
Worked on large-scale projects for Morrisons and smaller engagements for Pepsico. Supported Design Directors, conducted semiotic and market research, immersed in ideation and concept development, and carried out iterative design with feedback.

Education

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Qualifications

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Industry Experience

Consumer Goods, Healthcare, Life Sciences, Professional Services, Media & Entertainment