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I am a polymathic Product Designer specializing in SaaS & AI ecosystems. I architect digital products where design and strategic copywriting serve as growth levers. By merging psychology with visual communication, I transform complex B2B workflows into high-performance interfaces and clear, persuasive narratives grounded in cognitive insights. Committed to continuous refinement, I lead the full product lifecycle from discovery to production-ready handoff.…I am a polymathic Product Designer specializing in SaaS & AI ecosystems. I architect digital products where design and strategic copywriting serve as growth levers. By merging psychology with visual communication, I transform complex B2B workflows into high-performance interfaces and clear, persuasive narratives grounded in cognitive insights. Committed to continuous refinement, I lead the full product lifecycle from discovery to production-ready handoff.

Selene Ruscica

Product Designer, UX Designer, UI Designer, +3

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I am a polymathic Product Designer specializing in SaaS & AI ecosystems. I architect digital products where design and strategic copywriting serve as growth levers. By merging psychology with visual communication, I transform complex B2B workflows into high-performance interfaces and clear, persuasive narratives grounded in cognitive insights. Committed to continuous refinement, I lead the full product lifecycle from discovery to production-ready handoff.…I am a polymathic Product Designer specializing in SaaS & AI ecosystems. I architect digital products where design and strategic copywriting serve as growth levers. By merging psychology with visual communication, I transform complex B2B workflows into high-performance interfaces and clear, persuasive narratives grounded in cognitive insights. Committed to continuous refinement, I lead the full product lifecycle from discovery to production-ready handoff.

Available to hire

I am a polymathic Product Designer specializing in SaaS & AI ecosystems. I architect digital products where design and strategic copywriting serve as growth levers.

By merging psychology with visual communication, I transform complex B2B workflows into high-performance interfaces and clear, persuasive narratives grounded in cognitive insights. Committed to continuous refinement, I lead the full product lifecycle from discovery to production-ready handoff.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

German

Beginner

Work Experience

Product Designer at Freelance

January 1, 2025 - Present

Driving end-to-end design for B2B/B2C products with a focus on architectural scalability, user efficiency, and data-driven iterations. Led feature design from discovery to developer handoff, collaborating across product and engineering teams. Key projects included Caffeinated Ink (Web & Admin): designed a dual-identity product and admin panel; usability testing reduced task completion time by 55% (4.2 to 1.9 minutes); built a scalable 60+ component Design System to ensure 1:1 engineering implementation; led end-to-end responsive processes in fast, async remote workflows. SaaS AI Platform: designed B2B and Agent Orchestration interfaces; reduced user steps to 2 clicks and friction by 35%; accelerated Time-to-Value and reduced cognitive friction by 60% through an AI UI balancing power with simplicity. Applied psychology-based UI and messaging to keep complex tools 'obviously correct'. Full-Stack Portfolio: authored immersive, narrative-driven brand experiences with high-end animation and

Graphic Designer at Freelance

January 1, 2024 - Present

Partnered with local businesses and event organizers to build visual identities and promotional materials via a referral-based workflow. Brand Identity: developed logos and visual systems ensuring brand consistency across print and digital touchpoints. Visual Communication: designed posters and marketing collateral for local events, managing the full creative lifecycle. Client Management: handled end-to-end business operations, including scoping, budgeting, and stakeholder communication.