I’m a degree-qualified marketing and events professional with sixteen years of experience, delivering inventive, end-to-end campaigns and events.

About

I’m a degree-qualified marketing and events professional with sixteen years of experience, delivering inventive, end-to-end campaigns and events. I thrive on turning complex briefs into creative, practical programs that feel cohesive and impactful, managing budgets, timelines, and stakeholder needs with a hands-on, collaborative approach.

Throughout my career I’ve partnered with iconic clients and institutions—UNESCO International Jazz Day, Universal and Paramount Pictures, Kings College London, Tony Blair, Daniel Libeskind, and Bob Gruen—across arts and culture, charity, education, film, and government sectors. I’m passionate about building strong teams, strong partnerships, and meaningful experiences, from intimate webinars to large-scale cultural events, while continually refining processes and strategies for sponsorship, communications, and community engagement.

  • 12 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Travel & Hospitality
  • Education
  • Healthcare
  • Non-Profit Organization
  • Government

Work experience· 18 roles

Selina Daysh Digital · Self EmployedJul 2026 – Present · 5 mos

Digital marketing strategy and Campaign Management. Specialised in Meta ads, Google, and TikTok, as well as email marketing strategies and implement.

Freelance Project Manager · UCOLJan 2022 – May 2022 · 5 mos

Created UCOL Virtual Tour website and content; collaborated with developers and designers locally and internationally; pitched for and managed a budget of $72k.

Project Manager · Universal College (UCOL)Jan 2020 – May 2022 · 2 yrs 5 mos

Creating Virtual Tour Website and Content. Pitching for and managing budget. Managed UX designers internally and locally, videographers, internal graphic designer.

Events and Sponsorship Lead · UCOLJan 2020 – Dec 2021 · 2 yrs
Senior Program Coordinator · Royal Australasian College of SurgeonsAug 2019 – Jan 2020 · 6 mos
Event Advisor · Department of Justice and Community Safety, Victoria State GovernmentMay 2019 – Jul 2019 · 3 mos
Event and Program Manager · Great Big Events, Culture and CeremoniesJan 2018 – May 2019 · 1 yr 5 mos
Event Manager · HoMie, Homeless of MelbourneDec 2017 – Mar 2018 · 4 mos

Education

Bachelor of Arts - Media Studies · Victoria University2002 – 2009

Media includes Marketing, Journalism, media consumption.

Bachelor of Arts - Media Studies · Victoria University of Wellington2030 – 2009
Advanced Microsoft Excel · Kings College London2012
How to be a Better Manager · The School of Life2016

Certifications and awards· 7

Meta Advertising Certified2026 – 2002
TikTok Advertising Certification2026
Klaviyo Email Marketing Certified2026
Te Tiriti o Waitangi in Context2020 – 2026

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