I’m a degree-qualified marketing and events professional with sixteen years of experience, delivering inventive, end-to-end campaigns and events. I thrive on turning complex briefs into creative, practical programs that feel cohesive and impactful, managing budgets, timelines, and stakeholder needs with a hands-on, collaborative approach. Throughout my career I’ve partnered with iconic clients and institutions—UNESCO International Jazz Day, Universal and Paramount Pictures, Kings College London, Tony Blair, Daniel Libeskind, and Bob Gruen—across arts and culture, charity, education, film, and government sectors. I’m passionate about building strong teams, strong partnerships, and meaningful experiences, from intimate webinars to large-scale cultural events, while continually refining processes and strategies for sponsorship, communications, and community engagement.

I’m a degree-qualified marketing and events professional with sixteen years of experience, delivering inventive, end-to-end campaigns and events. I thrive on turning complex briefs into creative, practical programs that feel cohesive and impactful, managing budgets, timelines, and stakeholder needs with a hands-on, collaborative approach. Throughout my career I’ve partnered with iconic clients and institutions—UNESCO International Jazz Day, Universal and Paramount Pictures, Kings College London, Tony Blair, Daniel Libeskind, and Bob Gruen—across arts and culture, charity, education, film, and government sectors. I’m passionate about building strong teams, strong partnerships, and meaningful experiences, from intimate webinars to large-scale cultural events, while continually refining processes and strategies for sponsorship, communications, and community engagement.

Available to hire

I’m a degree-qualified marketing and events professional with sixteen years of experience, delivering inventive, end-to-end campaigns and events. I thrive on turning complex briefs into creative, practical programs that feel cohesive and impactful, managing budgets, timelines, and stakeholder needs with a hands-on, collaborative approach.

Throughout my career I’ve partnered with iconic clients and institutions—UNESCO International Jazz Day, Universal and Paramount Pictures, Kings College London, Tony Blair, Daniel Libeskind, and Bob Gruen—across arts and culture, charity, education, film, and government sectors. I’m passionate about building strong teams, strong partnerships, and meaningful experiences, from intimate webinars to large-scale cultural events, while continually refining processes and strategies for sponsorship, communications, and community engagement.

See more

Language

English
Fluent

Work Experience

Selina Daysh Digital at Self Employed
July 1, 2026 - Present
Digital marketing strategy and Campaign Management. Specialised in Meta ads, Google, and TikTok, as well as email marketing strategies and implement.
Freelance Project Manager at UCOL
January 1, 2022 - May 1, 2022
Created UCOL Virtual Tour website and content; collaborated with developers and designers locally and internationally; pitched for and managed a budget of $72k.
Project Manager at Universal College (UCOL)
January 20, 2020 - May 30, 2022
Creating Virtual Tour Website and Content. Pitching for and managing budget. Managed UX designers internally and locally, videographers, internal graphic designer.
Events and Sponsorship Lead at UCOL
January 1, 2020 - December 1, 2021
Managed recruitment events (Open Days, Expos), multi-campus Graduation Ceremonies, webinars, and a streamlined sponsorship process aligned to company values.
Senior Program Coordinator at Royal Australasian College of Surgeons
August 1, 2019 - January 1, 2020
Strategic review of operations and event technology; managed professional development events focusing on respect, emotional intelligence, communication, and leadership.
Event Advisor at Department of Justice and Community Safety, Victoria State Government
May 1, 2019 - July 1, 2019
Sole charge of stakeholder management; venue, speakers, live streaming, ticketing, and risk.
Event and Program Manager at Great Big Events, Culture and Ceremonies
January 1, 2018 - May 30, 2019
UNESCO International Jazz Day engagement; 310 arts and cultural events across 150 schools; chaired Performing Arts team and Aboriginal Advisory board meetings; managed budgets and staffing; Emergency Services Memorial Event; GC2018/Special Olympics 2019 floor management.
Event Manager at HoMie, Homeless of Melbourne
December 1, 2017 - March 1, 2018
Freelance role coordinating fundraising arts festival; documented permits, WHS, risk, and ticketing; logistics and budget management.
Event Manager at HoMie, Homeless of Melbourne
December 1, 2016 - February 1, 2017
Freelance role coordinating fundraising arts festival; documented permits, WHS, risk, and ticketing; logistics and budget management.
Marketing Coordinator at City Mazda, Melbourne
November 1, 2016 - November 1, 2017
Led best state-wide retail sale events; POS, AV, entertainment; lead generation and ROI reporting; managed five agency partners; CX activation at Crown Casino; various trade shows.
Account Manager at Isle of Lime Agency, Melbourne
June 1, 2015 - March 1, 2016
Coordinated ADDO brand launch to 200 Architects, Town Planners, Council members; collaborations with Berger Paint, Legacy Australia, Guardian Pharmacy; Kids with Cancer ‘Knitting Nanas’ program.
Account Manager at Purple PR, London
May 1, 2014 - February 1, 2015
Coordinated launch events for Bob Gruen’s London exhibition; private viewings, interviews, public openings; forged partnerships within hospitality and design.
Event Manager at London Metropolitan University
April 1, 2013 - May 1, 2014
Managed fast-paced conference and commercial hire events; 550 events annually; generated AU$450k pa revenue, exceeding target by AU$140k; advised on H&S, licensing, and insurance.
Events Manager at Institute of Psychology, London
January 1, 2012 - April 1, 2013
End-to-end management of multiple conferences, workshops, and master classes; introduced online booking to improve accuracy.
Publicity Assistant at Universal and Paramount Pictures, Uber PR
January 1, 2010 - December 31, 2010
Freelance publicity work supporting film releases and media campaigns.
Event Manager / Photo Producer at Smith Studios, New Zealand
January 1, 2010 - January 1, 2011
Freelance event management and photography production.
Events Executive at NCPR, New Zealand
July 1, 2009 - September 1, 2011
Managed Tony Blair event portfolio end-to-end; coordinated with Scotland Yard, Blair’s team; secured Volkswagen as a major sponsor; supported Hyundai, Jaguar, and Land Rover conferences.
Media & Account Executive at 7 Group Advertising
January 1, 2008 - February 1, 2009
Managed client accounts and media campaigns for NZ market.

Education

Bachelor of Arts - Media Studies at Victoria University
July 1, 2002 - November 1, 2009
Media includes Marketing, Journalism, media consumption.
Bachelor of Arts - Media Studies at Victoria University of Wellington
January 11, 2030 - January 1, 2009
Advanced Microsoft Excel at Kings College London
January 1, 2012 - January 1, 2012
How to be a Better Manager at The School of Life
January 1, 2016 - January 1, 2016

Qualifications

Meta Advertising Certified
June 1, 2026 - June 29, 2002
TikTok Advertising Certification
July 1, 2026 - June 29, 2026
Klaviyo Email Marketing Certified
June 1, 2026 - June 30, 2026
Te Tiriti o Waitangi in Context
January 1, 2020 - July 2, 2026
Te Tiriti o Waitangi in Context
January 1, 2020 - July 2, 2026
Advanced Microsoft Excel
January 1, 2012 - January 1, 2012
How to be a Better Manager
January 1, 2016 - January 1, 2016

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Education, Healthcare, Non-Profit Organization, Government