Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Senior Graphic Designer with over 20 years of experience, working across brand identity, visual design, editorial and digital content for a wide range of clients and industries. I excel at building coherent visual systems and brand universes, translating concepts and narratives into high-quality design for print, digital, social and campaign environments. I enjoy collaborating with creative studios and multidisciplinary teams in freelance contexts, quickly integrating into workflows and supporting teams during peak periods or temporary cover. I am detail-oriented, visually driven and highly adaptable, with a strong sensitivity to lifestyle, culture, travel-oriented aesthetics and brand storytelling.…I am a Senior Graphic Designer with over 20 years of experience, working across brand identity, visual design, editorial and digital content for a wide range of clients and industries. I excel at building coherent visual systems and brand universes, translating concepts and narratives into high-quality design for print, digital, social and campaign environments. I enjoy collaborating with creative studios and multidisciplinary teams in freelance contexts, quickly integrating into workflows and supporting teams during peak periods or temporary cover. I am detail-oriented, visually driven and highly adaptable, with a strong sensitivity to lifestyle, culture, travel-oriented aesthetics and brand storytelling.

Irina Semykina

Brand Designer, Art Director, Graphic Designer, +4





I am a Senior Graphic Designer with over 20 years of experience, working across brand identity, visual design, editorial and digital content for a wide range of clients and industries. I excel at building coherent visual systems and brand universes, translating concepts and narratives into high-quality design for print, digital, social and campaign environments. I enjoy collaborating with creative studios and multidisciplinary teams in freelance contexts, quickly integrating into workflows and supporting teams during peak periods or temporary cover. I am detail-oriented, visually driven and highly adaptable, with a strong sensitivity to lifestyle, culture, travel-oriented aesthetics and brand storytelling.…I am a Senior Graphic Designer with over 20 years of experience, working across brand identity, visual design, editorial and digital content for a wide range of clients and industries. I excel at building coherent visual systems and brand universes, translating concepts and narratives into high-quality design for print, digital, social and campaign environments. I enjoy collaborating with creative studios and multidisciplinary teams in freelance contexts, quickly integrating into workflows and supporting teams during peak periods or temporary cover. I am detail-oriented, visually driven and highly adaptable, with a strong sensitivity to lifestyle, culture, travel-oriented aesthetics and brand storytelling.

Available to hire

I am a Senior Graphic Designer with over 20 years of experience, working across brand identity, visual design, editorial and digital content for a wide range of clients and industries. I excel at building coherent visual systems and brand universes, translating concepts and narratives into high-quality design for print, digital, social and campaign environments.

I enjoy collaborating with creative studios and multidisciplinary teams in freelance contexts, quickly integrating into workflows and supporting teams during peak periods or temporary cover. I am detail-oriented, visually driven and highly adaptable, with a strong sensitivity to lifestyle, culture, travel-oriented aesthetics and brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Russian

Fluent

Work Experience

Art Director / Branding Designer at Hot Idea (Branding Agency)

August 1, 2018 - Present

Led the development of packaging, labels, and branding materials including corporate identity and product design; designed POS materials; collaborated with cross-functional teams; conducted market research; organized brainstorming sessions and client meetings; communicated with production and print partners to ensure quality and technical requirements; managed multiple design projects and met deadlines.

Graphic / Multimedia Designer at MCS International School

February 1, 2019 - Present

Created corporate identity, institutional materials, and signage; designed graphic campaigns for social media and events; produced digital advertising banners and email campaigns; generated visuals for multiple platforms.

Designer-Artist at SL Almafood

August 1, 2018 - September 11, 2025

Designed labels for a gourmet coffee line; applied consumer-oriented design principles and market insights.

Art Director / Branding Designer at Hot Idea (Branding Agency)

August 1, 2018 - Present

Led the development of packaging, labels, and branding materials, including corporate identity and product design. Designed POS materials such as signage, roll-ups, and in-store displays to support marketing campaigns and seasonal promotions. Collaborated closely with cross-functional teams to ensure alignment of visual content with business goals and marketing strategies. Conducted market research and studied target audiences to create consumer-oriented visual solutions. Organized and participated in brainstorming sessions and client meetings to generate new ideas and strategies. Communicated with production departments and print companies to ensure quality control and technical requirements. Managed multiple design projects simultaneously, meeting deadlines and delivering high-quality results.

Graphic / Multimedia Designer at MCS International School

February 1, 2019 - Present

Created corporate identity, institutional materials, and signage. Designed graphic campaigns and visual content for social media and events. Produced digital advertising banners and email campaigns. Generated creative content in the form of visuals and images for multiple platforms.

Designer-Artist at SL Almafood

August 1, 2018 - September 11, 2025

Designed labels for a gourmet coffee line. Applied consumer-oriented design principles and market trend insights.

Art Director / Branding Designer at Hot Idea (Branding Agency)

August 1, 2018 - Present

Led the development of packaging, labels, and branding materials; designed POS materials; collaborated closely with cross-functional teams to align visuals with marketing goals; conducted market research and studied target audiences; organized brainstorming sessions and client meetings; communicated with production and print vendors to ensure quality; managed multiple design projects and met deadlines.

Graphic / Multimedia Designer at MCS International School

February 1, 2019 - Present

Created corporate identity, institutional materials, and signage; designed graphic campaigns and visual content for social media and events; produced digital advertising banners and email campaigns; generated visuals for multiple platforms.

Designer-Artist at SL Almafood

August 1, 2018 - September 11, 2025

Designed labels for a gourmet coffee line; applied consumer-oriented design principles and market trend insights.

Senior Graphic Designer / Art Director at Hot Idea - Branding & Creative Studio

November 1, 2018 - Present

Design and development of brand identity and visual systems for a variety of clients across different sectors. Creation of editorial-style visuals, digital assets and brand communication materials. Development of visual concepts, moodboards and creative directions for campaigns and brand storytelling. Design of print and digital materials, including presentations, marketing assets and branded content. Collaboration with creative teams, external designers and production partners. Ensuring visual consistency and quality across outputs and platforms.

Senior In-house Graphic Designer / Creative Lead at MCS International School

February 1, 2019 - Present

In-house designer responsible for the complete visual identity and brand consistency of an international educational organization. Development of brand systems and content frameworks for ongoing digital and print communication. Design of campaign visuals, presentations, event materials and social media assets. Creation of visual content for international audiences, including digital communication and institutional materials. Close collaboration with marketing and management teams, translating strategic goals into clear visual narratives. Management of multiple projects simultaneously, adapting quickly to changing priorities and deadlines.

Artist / Designer at SL Almafood — Coffee Brand

August 1, 2015 - August 1, 2018

Visual and creative development for a premium food & lifestyle brand. Design of packaging, brand visuals and content assets aligned with product storytelling. Work closely connected to aesthetic, sensory and cultural aspects of the brand. Collaboration with photography and production teams.

Designer at Omis House of Commerce (Interior Decoration)

October 1, 2014 - August 1, 2015

Designed catalogues, brochures and POS materials for interior decoration products.

Designer at Yell.ru (Online Review Portal)

April 1, 2014 - August 1, 2014

Designed web banners and printed marketing materials. Prepared files for print (prepress).

Graphic Design Lecturer at Institute of Applied Humanities (GPI) — MPEI

September 1, 2012 - April 1, 2014

Taught visual communication and applied creative processes. Delivered graphic design training for university-level students.

Graphic Designer at Hot Design Studio

August 1, 2006 - January 1, 2014

Developed print and digital materials for various clients. Managed branding and packaging projects from concept to final execution. Ensured visual consistency across all communication materials.

Designer at Advertising Agency “Begemot”

March 1, 2002 - August 1, 2006

Designed logos, corporate identity and print advertising. Created calendars, posters, flyers, catalogues and promotional materials.