I’m a seasoned AI & SEO consultant, and founder of SEO Sage, my consulting practice focused on advanced organic growth and Generative Engine Optimization (GEO) — the emerging discipline of optimizing content and technical systems for AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity). Over the past decade, I’ve helped startups, global enterprises, nonprofits, SaaS platforms, marketplaces, and e-commerce brands scale sustainably through strategic SEO, content marketing, and cross-functional process design. My approach blends technical expertise, strategic vision, and mindful leadership, rooted in a deep commitment to integrity, innovation, and long-term impact. Core areas of expertise include: Generative Engine Optimization (GEO): AI search readiness, content architecture for LLM retrieval, and cross-platform visibility optimization. Technical SEO: Site architecture, JavaScript SEO, migrations, structured data, and speed optimization. Content Strategy: Keyword research and mapping, editorial planning, and scalable content workflows. Off-Site SEO: Link building, digital PR, and reputation management. App Store Optimization (ASO): Keyword targeting, metadata optimization, and analytics for increased app visibility and installs. Analytics & Reporting: Google Analytics, Looker Studio, Google Search Console, ahrefs, Surfer SEO, and SEMrush. Team Enablement: Building systems that align product, engineering, PR/comms, and content teams.

Seph Mortensen

I’m a seasoned AI & SEO consultant, and founder of SEO Sage, my consulting practice focused on advanced organic growth and Generative Engine Optimization (GEO) — the emerging discipline of optimizing content and technical systems for AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity). Over the past decade, I’ve helped startups, global enterprises, nonprofits, SaaS platforms, marketplaces, and e-commerce brands scale sustainably through strategic SEO, content marketing, and cross-functional process design. My approach blends technical expertise, strategic vision, and mindful leadership, rooted in a deep commitment to integrity, innovation, and long-term impact. Core areas of expertise include: Generative Engine Optimization (GEO): AI search readiness, content architecture for LLM retrieval, and cross-platform visibility optimization. Technical SEO: Site architecture, JavaScript SEO, migrations, structured data, and speed optimization. Content Strategy: Keyword research and mapping, editorial planning, and scalable content workflows. Off-Site SEO: Link building, digital PR, and reputation management. App Store Optimization (ASO): Keyword targeting, metadata optimization, and analytics for increased app visibility and installs. Analytics & Reporting: Google Analytics, Looker Studio, Google Search Console, ahrefs, Surfer SEO, and SEMrush. Team Enablement: Building systems that align product, engineering, PR/comms, and content teams.

Available to hire

I’m a seasoned AI & SEO consultant, and founder of SEO Sage, my consulting practice focused on advanced organic growth and Generative Engine Optimization (GEO) — the emerging discipline of optimizing content and technical systems for AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity).

Over the past decade, I’ve helped startups, global enterprises, nonprofits, SaaS platforms, marketplaces, and e-commerce brands scale sustainably through strategic SEO, content marketing, and cross-functional process design.

My approach blends technical expertise, strategic vision, and mindful leadership, rooted in a deep commitment to integrity, innovation, and long-term impact.

Core areas of expertise include:

Generative Engine Optimization (GEO): AI search readiness, content architecture for LLM retrieval, and cross-platform visibility optimization.

Technical SEO: Site architecture, JavaScript SEO, migrations, structured data, and speed optimization.

Content Strategy: Keyword research and mapping, editorial planning, and scalable content workflows.

Off-Site SEO: Link building, digital PR, and reputation management.

App Store Optimization (ASO): Keyword targeting, metadata optimization, and analytics for increased app visibility and installs.

Analytics & Reporting: Google Analytics, Looker Studio, Google Search Console, ahrefs, Surfer SEO, and SEMrush.

Team Enablement: Building systems that align product, engineering, PR/comms, and content teams.

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Skills

Experience Level

Expert

Work Experience

Senior SEO Manager
July 1, 2022 - Present
Led SEO strategy across multiple client accounts, overseeing technical SEO, site migrations, content strategy, off-site strategy, app store optimization (ASO), and answer engine optimization (AEO). Also trained other SEO team members on processes and strategic thinking.
VP of SEO at Lola Hemp
February 1, 2022 - August 1, 2024
Directed organic growth across SEO channels; achieved a 193% YoY increase in organic traffic, a 165% YoY increase in organic keyword rankings, and a 123% YoY rise in revenue, helping Lola Hemp become a seven‑figure e‑commerce operation.
SEO Consultant at UpWork
September 1, 2018 - July 1, 2023
Delivered freelance SEO consulting on Upwork; completed 25+ projects with a 100% job success score across 90,000+ freelancers on the platform.
Senior SEO Manager at Gympass / Wellhub
November 1, 2021 - July 1, 2022
Developed an organic growth content marketing strategy and managed content writing vendors; collaborated with product management and engineering to integrate technical SEO into processes.
Senior SEO Manager at Young Living Essential Oils
July 1, 2018 - October 1, 2021
Developed and oversaw implementation of content and technical SEO strategies; achieved 35% YoY increase in organic traffic sessions and 40% YoY increase in goal completions; managed SEO operations for sites with over 1 million monthly organic sessions; hired, trained, and managed new SEO team members.

Education

Bachelor of Business Administration at Georgia State University - J. Mack Robinson College of Business
August 1, 2018 - December 3, 2025

Qualifications

Bachelor of Business Administration (Honors, Magna Cum Laude) - Marketing
January 11, 2030 - December 3, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment