I’m a results-driven digital marketer and social media specialist with over 3 years of experience building and executing strategies that significantly boost brand awareness and community engagement. I have a proven success in growing social media reach by up to 300% and increasing user acquisition by over 200% by launching high-impact campaigns and data-informed content. I’m also an expert in leveraging multi-channel content and CRM strategies to translate digital presence into measurable business growth and crucial brand relations that last indefinitely.…

Marcell C.

I’m a results-driven digital marketer and social media specialist with over 3 years of experience building and executing strategies that significantly boost brand awareness and community engagement. I have a proven success in growing social media reach by up to 300% and increasing user acquisition by over 200% by launching high-impact campaigns and data-informed content. I’m also an expert in leveraging multi-channel content and CRM strategies to translate digital presence into measurable business growth and crucial brand relations that last indefinitely.…

Available to hire

I’m a results-driven digital marketer and social media specialist with over 3 years of experience building and executing strategies that significantly boost brand awareness and community engagement. I have a proven success in growing social media reach by up to 300% and increasing user acquisition by over 200% by launching high-impact campaigns and data-informed content.

I’m also an expert in leveraging multi-channel content and CRM strategies to translate digital presence into measurable business growth and crucial brand relations that last indefinitely.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Social Media Associate at Apercio Realty Group
August 31, 2025 - August 8, 2025
Improved and led the CRM company process, aligning the brand's approach across social media, marketing, and sales, ensuring consistency and an on-brand voice aligned with overall marketing and social media objectives. Developed and executed B2C social media campaigns that increased Marketing Qualified Leads (MQLs) by 10% within three months. Designed, created, edited, and published an end-to-end short-form video strategy that boosted audience engagement by over 20% and generated a 10% increase in direct property inquiries.
Social Media Coordinator at Banco de Alimentos Imbabura
April 30, 2025 - August 8, 2025
Architected the complete brand and marketing strategy from scratch for the first food bank in the Imbabura region, establishing core messaging, values, and digital identity across all platforms. Secured a landmark partnership with the largest food company in Ecuador within two months, creating the primary donation pipeline. Led a multi-channel content strategy (Facebook, Instagram, TikTok, LinkedIn) growing brand awareness from zero to a key regional non-profit, securing partnerships with 10+ corporate donors. Spearheaded community outreach based on social media strategies, achieving a 200% growth in volunteer applications in the first year. Launched and managed the 'Merry Foodmas' campaign, collecting over 1 ton of donations and increasing social media reach by 300% during the campaign. Developed SEO-oriented content strategies for web, email, and social media, resulting in 30 business partners and establishing the organization as the biggest nonprofit in the state. Acted as the prima
Community Manager at UP Digital Marketing Agency
May 31, 2023 - August 8, 2025
Managed social media accounts for 3 brands by creating reels, customizing follower engagement approaches, and developing CRM strategies that increased retention rate by 60% across TikTok, Instagram, and Facebook. Provided creative support for marketing campaigns that improved the agency’s status and led to a 20% client increase in three months.
Community Manager (Internship) at Universidad Técnica del Norte
September 30, 2022 - August 8, 2025
Analyzed social media performance data, providing actionable insights that increased prospective student engagement by 25% on key channels. Created and executed a content calendar aligned with academic programs and university events, enhancing the faculty's digital presence and voice.

Education

Bachelor's Degree in Marketing at Universidad Técnica del Norte, Ecuador
October 1, 2018 - October 1, 2022

Qualifications

English Language Proficiency C1 (Advanced)
February 1, 2025 - February 28, 2025

Industry Experience

Non-Profit Organization, Computers & Electronics, Education, Media & Entertainment, Real Estate & Construction, Professional Services