Sergiu George

SEO Manager at Big Wave Marketing

Leading SEO for a portfolio of 10 clients in Professional Services, Leisure, Hospitality, and Ecommerce industries, achieving double-digit growth in organic traffic. Mentoring junior team members on SOPs to foster autonomy. Designing and adapting Keyword Research SOPs focused on Search Intent, Head Terms, Long-tail Keywords, Clustering, Tracking, and Reporting. Performing On-page Optimisation including titles, meta descriptions, URLs, headers, content, link anchors, images, and tags in WordPress. Advising designers on SEO-centric UI/UX recommendations to maximize organic traffic conversion. Authoring SEO SOPs for developers to ensure error-free website redesigns and migrations without traffic disruption. Advocating enhancements in Core Web Vitals, Page Speed, structured data, breadcrumbs, and other technical SEO aspects. Conducting ongoing technical SEO audits for site health and guiding content marketing efforts through briefs and calendars. Addressing duplication and keyword cannibal

SEO Manager at ODYS Global

Led SEO for the brand and consulted clients on SEO best practices and domain acquisitions. Conducted On-page Optimisation of metadata and content templates. Planned and managed content production, repurposing informational content from acquired sites. Executed outreach to SEO influencers for joint content and link-building initiatives. Managed domain-wide redirection to consolidate authority and relevance, increasing domain rating from 40 to 75 and organic traffic by 5x. Set technical SEO specifications for redesigns and collaborated with developers on implementation. Rebuilt site architecture, exposing thousands of previously private pages to Google indexing. Managed SEO tools like Ahrefs, Google Search Console, and Analytics with regular performance reporting.

SEO Manager (Fixed-Term Contract) at Adidas

Supported Europe SEO team implementing strategy and daily tasks. Coordinated cross-market SEO opportunities with North America team. Tested and optimized technical SEO aspects such as hrefang tags and URL parameter handling. Improved URL structures, crawl budget, indexability, and redirect chains, fixing 404 errors and canonical issues. Conducted keyword research addressing cross-domain cannibalisation. Managed bulk metadata uploads for Adidas and Reebok across multiple EU markets. Performed content gap analyses and managed agency content production. Led link-building initiatives focused on broken link reclamation and backlink management. Contributed insights to newsroom briefs about backlink impacts.

SEO Manager at The Bio Agency

Led SEO product offering by integrating SEO into wider digital innovation and transformation services. Oversaw SEO strategy, keyword research, on-page optimisation, and technical SEO specifications for agency website redesign. Managed website audits and client proposal workshops.

SEO Specialist at Oceanova

Managed SEO and analytics tools including Google Analytics, Google Search Console, and Ahrefs. Set up keyword tracking with segmentation by tags and locations. Reported 40% year-on-year monthly growth in organic performance and conversions. Conducted keyword research and on-page optimisation across 500 category pages, redesigned information architecture including URL structures and on-page content. Led content marketing for 4 websites with over 250 pages written using official sources. Managed technical SEO including requirements for schema, sitemaps, redirects, hreflang tags, navigation elements, internal linking, and loading speed benchmarks. Supported two HTTPS website migrations and streamlined redirects and canonicals to increase efficacy.

SEO Manager at HomeToGo

Managed SEO and analytics tools, set keyword tracking with segmentation. Reported 40% YoY growth for organic conversion to senior management. Led keyword research and on-page optimisation across 500 category pages. Redesigned website architecture including URL restructure and content. Led content marketing, writing over 250 pages from authoritative data sources. Directed technical SEO specifications including schema, sitemaps, redirects, hreflang, internal linking, and loading speed KPI. Supported technical website migrations to HTTPS and improved redirect and canonical strategies to enhance indexing.

SEO Executive at MoveHub

* Content Audit and Planning based on organic performance, content gaps and SERP competitiveness. Sourcing and managing freelance writers, designers and developers and publishing 100+ new product pages through programmatic SEO. * On-site Optimisation: Working with URL structure, CTAs, titles, alt & meta tags, canonical URLs, headers, images and redirects. Contributing to the UX and visual aspects of the site. * Viral Marketing: Attracted half a million new visitors over 6 months through referral traffic from 500+ domains, including such news publications as TIME magazine, The Independent, The Telegraph, Washington Post, Business Insider, Huffington Post and World Economic Forum. This campaign has become the Winner of the SEO Strategy of the Year at the DRUM Awards.

SEO Manager at BIG WAVE MARKETING

Led SEO for a portfolio of 10 clients across professional services, leisure, hospitality and ecommerce, driving double‑digit organic traffic growth and sustainable improvements. Mentored junior team members, designed and refined keyword research SOPs, oversaw on‑page optimization in WordPress, and guided content writers. Implemented CWV/structural data guidelines, conducted technical audits, supported website redesigns and migrations, and produced KPI reports to align SEO with conversions.

SEO Manager at ODYS GLOBAL

Led the brand's SEO and advised clients on best practices for domain acquisitions. On‑page optimization, content templates and planning; repurposed content from acquired domains; influencer outreach and co‑content/link projects; managed domain redirections for authority transfer; grew domain authority (DR) from 40 to 75 and substantially increased organic traffic; defined technical specs for website redesign and rebuilt site architecture; managed SEO tools and produced regular performance reporting.

SEO Manager at THE BIO AGENCY

Led the agency's SEO product offering within the Digital Innovation and Transformation portfolio; defined planning and delivery of SEO services (content, technical, off-site) for client proposals; performed site crawls/audits and contributed to internal workshops on SEO proposals.

SEO Specialist at OCEANOVA

Led technical SEO across four websites: defined schema markup, sitemaps, redirects, hrefang/navigation/internal linking and loading speed benchmarks; supported two HTTPS migrations; streamlined redirects to avoid chains/loops; improved crawlability and indexation; conducted content work and assisted with cross‑site optimization.

SEO Manager at HOMETOGO

Led the SEO product offering and integrated SEO into the Digital Innovation offer; planned and delivered SEO for the agency's proposals; performed keyword research and created content briefs; led link-building efforts and content strategy for education and travel content.

SEO Executive at MOVEHUB

Content audit and planning based on performance; managed freelance writers/designers/developers and published 100+ new product pages via programmatic SEO; onsite optimization (URL structure, CTAs, titles, meta tags, canonicalization) and UX/visual contributions; orchestrated a viral referral campaign that attracted half a million visitors.