Hi, I'm Sergio Orduz, a passionate Graphic Designer and Illustrator based in Ottawa, ON. With extensive experience working for diverse clients including pharmaceutical, cultural, and small businesses, I create visual designs and digital content that engage and resonate across multiple platforms. I thrive in adapting designs to cultural contexts and marketing strategies, aiming to guide consumers effectively through various marketing funnel stages. I am currently expanding my skills further as I pursue a diploma in Illustration and Concept Art. Alongside my design career, I offer freelance illustration work that blends editorial storytelling with vibrant visual concepts for festivals, magazines, and small brands. I strive to combine creativity and project management to deliver tailored and impactful visual communication solutions.

Sergio Orduz

Hi, I'm Sergio Orduz, a passionate Graphic Designer and Illustrator based in Ottawa, ON. With extensive experience working for diverse clients including pharmaceutical, cultural, and small businesses, I create visual designs and digital content that engage and resonate across multiple platforms. I thrive in adapting designs to cultural contexts and marketing strategies, aiming to guide consumers effectively through various marketing funnel stages. I am currently expanding my skills further as I pursue a diploma in Illustration and Concept Art. Alongside my design career, I offer freelance illustration work that blends editorial storytelling with vibrant visual concepts for festivals, magazines, and small brands. I strive to combine creativity and project management to deliver tailored and impactful visual communication solutions.

Available to hire

Hi, I’m Sergio Orduz, a passionate Graphic Designer and Illustrator based in Ottawa, ON. With extensive experience working for diverse clients including pharmaceutical, cultural, and small businesses, I create visual designs and digital content that engage and resonate across multiple platforms. I thrive in adapting designs to cultural contexts and marketing strategies, aiming to guide consumers effectively through various marketing funnel stages.

I am currently expanding my skills further as I pursue a diploma in Illustration and Concept Art. Alongside my design career, I offer freelance illustration work that blends editorial storytelling with vibrant visual concepts for festivals, magazines, and small brands. I strive to combine creativity and project management to deliver tailored and impactful visual communication solutions.

See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at 36PT Agency
January 1, 2023 - Present
Designed graphics and digital visual content for e-commerce platforms for the French pharmaceutical company Sanofi, including product images, web banners, and graphic elements for online stores, apps, and social media. Developed visual advertising campaigns adapted to pharmaceutical regulations in Latin American countries, localizing designs for different markets, coordinating with local teams to meet specific cultural and language needs. Created targeted designs appealing to different audiences using market segmentation and marketing funnel strategies to enhance brand awareness, conversion, and loyalty. Adapted graphic materials for various platforms and devices, ensuring consistency and visual quality.
Graphic Designer and Illustrator at Freelance
January 1, 2022 - Present
Developed editorial illustrations and visual storytelling for independent publishers and cultural events, including the Bogotá Children's Book Fair 2023. Created visuals for Bacanika magazine, producing contemporary and fresh imagery to accompany cultural and lifestyle articles. Designed brand identities and visual systems for small businesses such as Flor de Tinta Studio, including logo design, brand guidelines, packaging, and Shopify storefront assets.
Graphic Designer and Content Creator at Loudroom Creative
December 31, 2022 - August 6, 2025
Designed digital marketing materials including social media ads, newsletters, promotional emails, and online banners for clients across various sectors. Produced engaging visual content for social media posts, blogs, and other digital channels, including short videos, animations, and GIFs to boost engagement. Managed multiple design projects simultaneously, meeting deadlines for clients such as Ecomi (electric scooters), Kuna Mya (restaurant), Achiras del Huila (Colombian snack brand), and Vinzeta (wine company).

Education

Bachelor's degree in Visual Arts with emphasis in Graphics at Javeriana University
January 1, 2016 - January 1, 2021
Diploma in Illustration and Concept Art at Algonquin College
January 1, 2024 - August 6, 2025
General English Course at Canadian Language Learning College (CLLC)
January 1, 2024 - August 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Retail, Media & Entertainment, Consumer Goods, Professional Services