I’m a multidisciplinary designer and art director based in Dubai with 12+ years of experience crafting brand identities, digital design, and thoughtful user experiences across the GCC. I partner with startups, global brands, government initiatives, and public institutions to translate strategy into clear, purposeful design systems, scalable visual language, and engaging user journeys. My approach blends visual storytelling with structured UX flows and hands-on product development—delivering brand identities, UX/UI frameworks, and full-scale websites. I value collaboration, clarity, and meaningful design that helps organisations communicate effectively.

Sergio Past

I’m a multidisciplinary designer and art director based in Dubai with 12+ years of experience crafting brand identities, digital design, and thoughtful user experiences across the GCC. I partner with startups, global brands, government initiatives, and public institutions to translate strategy into clear, purposeful design systems, scalable visual language, and engaging user journeys. My approach blends visual storytelling with structured UX flows and hands-on product development—delivering brand identities, UX/UI frameworks, and full-scale websites. I value collaboration, clarity, and meaningful design that helps organisations communicate effectively.

Available to hire

I’m a multidisciplinary designer and art director based in Dubai with 12+ years of experience crafting brand identities, digital design, and thoughtful user experiences across the GCC. I partner with startups, global brands, government initiatives, and public institutions to translate strategy into clear, purposeful design systems, scalable visual language, and engaging user journeys.

My approach blends visual storytelling with structured UX flows and hands-on product development—delivering brand identities, UX/UI frameworks, and full-scale websites. I value collaboration, clarity, and meaningful design that helps organisations communicate effectively.

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Work Experience

Senior Designer at Eleven CS
January 1, 2023 - Present
Graphic Designer and Art Director role focusing on branding, digital design, and UX/UI projects for clients across the GCC. Led initiatives involving brand identity systems and full-scale website design and development, collaborating with startups, global brands, government initiatives, and public institutions.
Senior Designer at Babyn Yar
January 1, 2020 - December 31, 2022
Senior Designer handling branding and digital design projects, contributing to visuals and user experience deliverables.
Senior Designer at Future Perfect
January 1, 2020 - December 31, 2020
Senior Designer contributing to branding and digital design initiatives in Kyiv.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Government, Professional Services, Software & Internet, Other