Available to hire
I am a freelance podcast audio & video producer with almost 20 years of experience across multiple podcast genres, from true crime, news, politics, business, finance, fashion, entertainment, and celebrity to narrative, documentary, food, and much more.
During the span of my career, I have worked for several notable companies, such as Westbrook / Red Table Talk Network with iHeart Media, Sony Music Entertainment, Fresh Produce Media, Audible, and Hearst. I specialize in working with companies and creators to launch brand new series in the podcast space with end-to-end production, booking, and audience development.
It’s important to me as a producer to stay on the pulse of podcast trends in technology and creativity.
Here are key highlights of my qualifications:
● Creative Development / Ideation
● Scripting
● Budgeting
● End-to-End Production
● Client, Talent and Vendor Relations
● Workflow Management (Asana, Air Table, etc.)
● Pitching
● Creative Oversight
● Team Leadership
● Monetization
● Editing Software (Descript, Audition, etc.)
● Story Editing & Production
Thank you in advance for considering my application. I would love to set up time to discuss my experience in further detail.
Sincerely,
Serita M. Wesley
Experience Level
Work Experience
Podcast Producer - Freelance at Hearst
July 1, 2025 - PresentStrategize and produce the audio and visuals for an upcoming vodcast for Delish, a Hearst Magazine subsidiary. Responsibilities include creative development, formatting, studio designing, in-studio production, writing and outlining, and talent booking.
Audio Visual Producer - Freelance at DMG Media
January 1, 2025 - PresentStrategize and produce audio and visuals for the Daily Mail US political satire podcasts and crime desk podcasts. Duties cover story producing, scripting, guest booking, editing, YouTube management, and social media strategy.
Executive Producer - Contract at iOne Digital
August 31, 2024 - August 4, 2025Developed video podcast strategy for iOne Digital and its subsidiaries. Executive produced multiple podcasts, involved in guest booking, staffing, talent booking, story production, YouTube, and audience growth strategy.
Head of Entertainment Podcasts at Sony Music Entertainment
September 30, 2023 - August 4, 2025Oversaw Sony Music’s entertainment audio and podcast video slate. Created quarterly strategies for development, YouTube, monetization, marketing, acquisitions, branded content, and partnerships. Managed a global team of 12 staff including contractors and freelancers. Negotiated talent and staffing contracts and managed multimillion-dollar budgets. Fostered relationships with A-list talent, clients, brands, and agents.
Executive Producer at Fresh Produce Media
March 31, 2022 - August 4, 2025Initiated and fostered relationships with talent, agents, producers, and networks to acquire and develop new content and productions.
Executive Producer at Westbrook Inc.
June 30, 2021 - August 4, 2025Executive produced and developed audio series under the Westbrook umbrella brand. Managed day-to-day production and staff across bi-coastal locations. Fostered partnerships with production companies, talent, agents, and networks. Strategically contributed to partnership developments and created comprehensive audio, video, and social strategies for Westbrook Originals.
Executive Producer at Wieden+Kennedy
August 31, 2020 - August 4, 2025Produced branded content for agency clients and W+K as a brand (B2C and B2B). Created budgets, production roadmaps, and creative strategies. Managed partnerships with outside agencies and partners. Managed all aspects of production flow for the agency’s first internal publishing project.
Account Coordinator at Wieden+Kennedy
February 1, 2016 - August 4, 2025Provided direct support to the Nike Global account team including brand, media, and strategy. Maintained budgets, status documents, and created relationship-building activities for teams and clients.
Freelance Casting & Production Professional at Various Companies
January 1, 2014 - August 4, 2025Specialized in real people casting, character casting, talent booking, development, and on-set production for various production companies.
Post Production Coordinator at LA Digital Post
May 1, 2006 - August 4, 2025Provided administrative support for the New York office, servicing clients and the facility.
Executive Assistant at MTV Networks Group
May 1, 2005 - August 4, 2025Served as administrative assistant to MTV Networks Group President Van Toffler.
Writer - Freelance at Corridor Ventures
October 1, 2025 - October 1, 2025Script writer for a six-episode, narrative historical audio documentary series based on the road to the 1977 New Orleans mayoral election, and the aftermath, drawing a through line from the past to the present and the future.
Podcast Producer - Freelance at Hearst
July 1, 2025 - November 18, 2025Producing the audio and video for SNACKS! The Podcast, Hearst Magazines' Delish subsidiary; duties include development, in-studio production, and episode coordination.
Podcast Producer - Freelance at DMG Media
August 1, 2025 - August 1, 2025Strategizing and producing audio and visuals for the Daily Mail US political satire podcast Welcome to Magaland: Inside Trump's Second 100 Days and The Trial of Diddy. Includes story production, scripting, guest booking, editing, YouTube, social strategy, marketing, and promotion.
Executive Producer - Consultant at One Digital
October 1, 2024 - October 1, 2024Video podcast strategy for iOne Digital and its subsidiaries, including Madame Noire, Bossip, Hello Beautiful, and Hip-Hop Wired. Built creator onboarding pipelines and developed tools to support long-term creator visibility and monetization. Exec produced Alright, So Boom! and Mompreneurs—guest booking, staffing, talent booking, story production, YouTube, and audience growth strategy.
Head of Entertainment Podcasts at Sony Music Entertainment
September 1, 2023 - September 1, 2023Oversaw Sony Music's entertainment audio and podcast video slate. Created quarterly strategy for internal development, YouTube strategy, monetization, marketing, acquisitions, branded content, and partnerships.
Senior Development Producer at Westbrook Inc.
June 1, 2021 - June 1, 2021Executive produced and developed an audio series under the Westbrook umbrella. Story produced and managed day-to-day production of the current series. Managed a bi-coastal staff of ten. Implemented and fostered partnerships with production companies, talent, agents, and networks. Led strategic development of iHeartMedia and Westbrook's Red Table Talk Network; created audio, video, and social strategies for Westbrook originals.
Executive Producer at Wieden + Kennedy
August 1, 2020 - August 1, 2020Produced branded content for agency clients and the agency brand; created budgets, production roadmaps, and creative strategy. Led partnerships with The Wing, Travel Portland, Lyft, Fast Company, and Ad Color. Guided brand-to-audio strategy for On She's Goes, a travel and culture podcast centered on women of color. Managed production flow for marketing, social strategy, partnerships, production design, graphic design, editorial, audio, and video.
Account Coordinator at Wieden + Kennedy
February 1, 2016 - February 1, 2016Direct support for the Nike Global account team (brand, media, and strategy). Maintained and updated department budget, weekly status documents, and created relationship-building activities for the team and clients.
Freelance Casting & Production Professional at Various Companies
January 1, 2014 - January 1, 2014Real people casting, character casting, talent booking, development, and on-set production for various production companies. A credits list is available upon request.
Post Production Coordinator at LA Digital Post
May 1, 2006 - May 1, 2006Administrative support for the New York office of LA Digital Post, servicing clients and the facility.
Executive Assistant at MTV Networks Group
May 1, 2005 - May 1, 2005Administrative assistant to MTV Networks Group President, Van Toffler.
Education
Bachelor of Arts at Howard University
August 1, 2000 - May 1, 2004Bachelor of Arts in Communications (Radio, Television & Film Production) at Howard University
August 1, 2000 - May 1, 2004Qualifications
Best Writing Honoree - Webby Awards
January 1, 2024 - August 4, 2025Audible’s Best of 2023 Winner for Unleash for Love
January 1, 2023 - August 4, 2025Bronze Winner - 2023 Signal Awards for High Low with EmRata
January 1, 2023 - August 4, 2025Industry Experience
Media & Entertainment, Professional Services, Other
Experience Level
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