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I am a Senior Social Media & Marketing Specialist with 4+ years of experience managing digital campaigns and brand storytelling for international and local markets. I excel in creative leadership, strategic content planning, and performance-driven marketing across Instagram, TikTok, Facebook, YouTube, and LinkedIn. I am proficient in short-form video production and editing, audience insight analysis, and data-based optimization, with a strong background in client account management, content team coordination, and leading marketing initiatives across education, IT, and lifestyle sectors. I am passionate about producing meaningful, visually cohesive content that connects brands with their audiences.…I am a Senior Social Media & Marketing Specialist with 4+ years of experience managing digital campaigns and brand storytelling for international and local markets. I excel in creative leadership, strategic content planning, and performance-driven marketing across Instagram, TikTok, Facebook, YouTube, and LinkedIn. I am proficient in short-form video production and editing, audience insight analysis, and data-based optimization, with a strong background in client account management, content team coordination, and leading marketing initiatives across education, IT, and lifestyle sectors. I am passionate about producing meaningful, visually cohesive content that connects brands with their audiences.

Neng Serlin Muliawati

Content Creator, Social Media Manager, Digital Marketer, +2

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I am a Senior Social Media & Marketing Specialist with 4+ years of experience managing digital campaigns and brand storytelling for international and local markets. I excel in creative leadership, strategic content planning, and performance-driven marketing across Instagram, TikTok, Facebook, YouTube, and LinkedIn. I am proficient in short-form video production and editing, audience insight analysis, and data-based optimization, with a strong background in client account management, content team coordination, and leading marketing initiatives across education, IT, and lifestyle sectors. I am passionate about producing meaningful, visually cohesive content that connects brands with their audiences.…I am a Senior Social Media & Marketing Specialist with 4+ years of experience managing digital campaigns and brand storytelling for international and local markets. I excel in creative leadership, strategic content planning, and performance-driven marketing across Instagram, TikTok, Facebook, YouTube, and LinkedIn. I am proficient in short-form video production and editing, audience insight analysis, and data-based optimization, with a strong background in client account management, content team coordination, and leading marketing initiatives across education, IT, and lifestyle sectors. I am passionate about producing meaningful, visually cohesive content that connects brands with their audiences.

Available to hire

I am a Senior Social Media & Marketing Specialist with 4+ years of experience managing digital campaigns and brand storytelling for international and local markets. I excel in creative leadership, strategic content planning, and performance-driven marketing across Instagram, TikTok, Facebook, YouTube, and LinkedIn.

I am proficient in short-form video production and editing, audience insight analysis, and data-based optimization, with a strong background in client account management, content team coordination, and leading marketing initiatives across education, IT, and lifestyle sectors. I am passionate about producing meaningful, visually cohesive content that connects brands with their audiences.

Skills

Brand Identity

Data Visualization

SEO

Experience Level

Brand Identity

Expert

Data Visualization

Intermediate

SEO

Intermediate

Language

Indonesian

Fluent

English

Advanced

French

Intermediate

Work Experience

Content Creator at Freelance

January 1, 2021 - Present

Created and managed engaging digital content across TikTok, Instagram, and YouTube, including ideation, video production, editing, and publishing to build authentic online personas. Researched industry trends, audience insights, and platform algorithms to craft storytelling strategies that enhanced audience engagement and brand growth. Collaborated with brands through endorsements and partnership campaigns, tailoring content to align with brand agreements while maintaining the persona's identity.

Global Partner Development at Woosong University

October 1, 2025 - Present

Led international collaborations with schools and universities, coordinating cross-cultural projects and marketing materials for academic programs. Managed communication and content materials for global partners, ensuring consistent branding and alignment across regions. Planned and executed partnership campaigns and academic program promotions through strategic social media storytelling.

Product Campaign Manager at PT Lumintu Logic Indonesia

September 1, 2025 - October 16, 2025

Led marketing and social media teams to develop and execute creative digital campaigns that achieved course enrollment targets and generated over IDR 50,000,000 in revenue. Managed 20+ institutional partnerships and coordinated nationwide IT training campaigns, combining brand strategy and community engagement. Directed video content production (concepting, scripting, editing) and developed a consistent visual identity across social media channels. Tracked campaign analytics to optimize content performance and enhance audience reach.

Social Media Spesialist at Halo Bangun

July 1, 2024 - October 16, 2025

Managed social media strategy and campaign execution to highlight construction and renovation services, successfully generating new client leads. Produced, edited, and published creative content (photos, videos, copywriting) to strengthen brand credibility and engagement. Utilized SEO and social media analytics to refine content strategy and improve performance metrics.

Social Media Spesialist at Marill Store

May 1, 2023 - October 16, 2025

Led TikTok and Shopee marketing campaigns that drove over 10,000 product sales. Produced end-to-end marketing content, serving as both content creator and on-camera brand talent. Developed and executed e-commerce content strategies that boosted engagement and conversions.