I am a dual-skilled professional combining 16+ years of senior B2B marketing leadership with deep expertise as a Clinical Hypnotherapist and Wellness Practitioner. I bring a rare ability to build brands from the ground up, lead multi-channel digital campaigns, and manage content ecosystems across Instagram, LinkedIn, Facebook, YouTube, and TikTok, while also running a therapy and wellness practice. In parallel to corporate roles, I run BodyMindUP Therapy Hub in Chesham, delivering RTT, hypnotherapy, trauma therapy, breathwork, and somatic healing with a team of qualified therapists. This blended experience informs my approach to brand narratives and customer experience with empathy, neuroscience, and rapid insight.…

Agnieszka Serrano

I am a dual-skilled professional combining 16+ years of senior B2B marketing leadership with deep expertise as a Clinical Hypnotherapist and Wellness Practitioner. I bring a rare ability to build brands from the ground up, lead multi-channel digital campaigns, and manage content ecosystems across Instagram, LinkedIn, Facebook, YouTube, and TikTok, while also running a therapy and wellness practice. In parallel to corporate roles, I run BodyMindUP Therapy Hub in Chesham, delivering RTT, hypnotherapy, trauma therapy, breathwork, and somatic healing with a team of qualified therapists. This blended experience informs my approach to brand narratives and customer experience with empathy, neuroscience, and rapid insight.…

Available to hire

I am a dual-skilled professional combining 16+ years of senior B2B marketing leadership with deep expertise as a Clinical Hypnotherapist and Wellness Practitioner. I bring a rare ability to build brands from the ground up, lead multi-channel digital campaigns, and manage content ecosystems across Instagram, LinkedIn, Facebook, YouTube, and TikTok, while also running a therapy and wellness practice.

In parallel to corporate roles, I run BodyMindUP Therapy Hub in Chesham, delivering RTT, hypnotherapy, trauma therapy, breathwork, and somatic healing with a team of qualified therapists. This blended experience informs my approach to brand narratives and customer experience with empathy, neuroscience, and rapid insight.

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Language

Polish
Fluent
English
Fluent

Work Experience

Founder, Lead Therapist & Marketing Director at BodyMindUP Therapy Hub
January 1, 2024 - Present
Founded and developed BodyMindUP from a solo practice into a therapy hub with 11 qualified therapists, delivering trauma therapy, RTT, breathwork, and somatic healing. Led brand identity, content strategy, and multi-channel execution; produced brand videos and client interviews; managed Instagram and LinkedIn presence; authored SEO-focused blogs; coordinated PR; oversaw a website build with a third-party agency; designed and marketed workshops and practitioner packages; supervised a multi-disciplinary team.
Social Media & Brand Strategist (Brand Accelerator) at Regen PTM (William Ghazi)
January 1, 2025 - May 1, 2025
Built the full social media and marketing strategy from the ground up, establishing brand positioning, audience targeting, content pillars, and channel architecture. Launched Regen PTM’s first structured Instagram content program, developed assets for consistency, and smooth handover to an agency to ensure scalable growth.
Social Media, Content & Marketing Manager at Tangerine Retreat / Tangerine Institute
October 1, 2025 - April 1, 2026
Managed social media across English and French accounts, LinkedIn, and Facebook. Implemented a structured content calendar, produced short- and long-form video content, authored bilingual captions and newsletters, and coordinated content collaborations. Led marketing strategy for retreats and practitioner training, driving engagement and bookings.
Clinical Therapist at Phoenix Medical Centre (European Centre of Medicine)
January 1, 2024 - February 1, 2025
Worked within a multidisciplinary medical team treating complex trauma cases, integrating RTT, hypnotherapy, and couple coaching. Delivered evidence-based therapeutic interventions and contributed to a holistic patient care approach.
Psychotherapist, Managing Director UK & Ireland — RTT Practitioner & Corporate Therapist at SPARK
January 1, 2023 - February 1, 2024
Delivered specialized trauma therapy for corporate clients addressing workplace stress, anxiety, and performance. Supported a broad client base through neuroscience-based, rapid-result interventions and ongoing executive coaching.
Senior Marketing Specialist & Therapeutic Consultant at In-Form Consult
February 1, 2023 - February 1, 2025
Full responsibility for all marketing and communications assets, including campaigns and stakeholder liaison. Provided coaching interventions alongside marketing support for client engagement and growth.
Global Sales & Marketing Manager at Data Center Nation
November 1, 2022 - February 1, 2023
Led four annual C-level events across emerging markets; managed end-to-end marketing activities including event sites, email campaigns, and social media; delivered coaching and RTT interventions to executives to enhance performance and wellbeing.
Marketing Director at Yacht-Match Group
July 1, 2022 - November 1, 2022
Unified brand across four business units; launched YM Propulsion and YM Preferred Partner Programme; drove global digital transformation, lead generation, and sponsorship activities; integrated Salesforce and HubSpot for closed-loop reporting.
Marketing Manager at Infinite Edge Technologies (Cisco Reseller)
August 1, 2021 - April 1, 2022
Defined and executed marketing strategy and ABM plans to raise awareness of Cisco collaboration products and generate leads; produced content across digital, social, and mobile channels; organized NLP sales training for teams.
Director of Marketing & Operations at Structen
April 1, 2018 - August 1, 2021
Led a marketing team focused on lead generation and client retention; managed marketing automation and campaign management; oversaw day-to-day operations for large client accounts and ABM programmes.
Marketing Communication Specialist at Telehouse Europe
January 1, 2019 - July 1, 2019
Developed marketing communications and campaigns within IT governance and network services; supported multi-channel outreach and event activities.
Campaign Marketing Manager at IT Governance
June 1, 2018 - November 1, 2018
Led campaign marketing initiatives, coordinating cross-functional teams and delivering integrated campaigns across digital channels.
PR & Marketing Manager at Invictus Chambers
October 1, 2017 - June 1, 2018
Managed PR and marketing for high-profile corporate clients, delivering strategic communication plans and media engagement.
Marketing Manager Advanced Solutions at Cisco & Ingram Micro
February 1, 2017 - September 1, 2017
Created and executed marketing programs for advanced solutions; aligned with sales to drive demand and accelerate pipeline.
Field Marketing Specialist & Product Marketing Executive at Equinix
March 1, 2016 - February 1, 2017
Supported global field marketing and product marketing activities for data center customers; contributed to demand generation and product messaging.
Marketing Manager at Esaro
December 1, 2015 - August 1, 2016
Managed marketing initiatives for Salesforce partner activities; led campaigns and partner communications.
Marketing Specialist, Global Financial Services at Atos
June 1, 2015 - December 1, 2015
Delivered marketing support across global financial services accounts; coordinated campaigns and stakeholder engagement.
Brand Accelerator (Social Media, Content & Marketing) at Regen PTM
January 1, 2025 - May 31, 2025
Engaged as brand accelerator, built brand positioning, audience targeting, content pillars, and channel architecture across Instagram and LinkedIn; launched Regen PTM’s first structured content programme and delivered a scalable handover to an agency.
Social Media & Marketing Manager at Tangerine Retreat / Tangerine Institute
October 1, 2025 - April 30, 2026
Managed multi-channel social media for English and French accounts; developed structured calendars; produced short and long-form video; wrote captions and blog content in English and French; built content collaboration workflows; supported retreat and training programme launches.
Therapist & Corporate RTT Practitioner at SPARK
January 1, 2023 - February 29, 2024
Delivered specialised trauma therapy to corporate clients; neuroscience-based rapid-result models; supported stress management, emotional regulation, and executive performance coaching.

Education

Master of Arts in Criminology at Kingston University
January 1, 2009 - January 1, 2011
Bachelor of Arts in Sociology & Children Psychology at University of Silesia, Poland
January 1, 1999 - January 1, 2004
Leadership Development in Marketing (Associate) at University of Silesia
February 1, 2004 - May 1, 2004
MA Criminology at Kingston University
January 1, 2009 - January 1, 2011
BA Sociology & Children Psychology at University of Silesia, Poland
January 1, 1999 - January 1, 2004
Leadership Development in Marketing (Associate) at University of Silesia, Poland
February 1, 2004 - May 1, 2004
RTT Practitioner & Certified Hypnotherapist at RTT Certification
May 1, 2021 - January 31, 2023
NLP Master Practitioner & Corporate/Executive Coaching Practitioner at The Coaching Academy
March 1, 2015 - March 31, 2015
ADR-ODR International Accredited Civil-Commercial Mediator at ADR-ODR International
November 1, 2018 - November 30, 2018
Diploma in Polyvagal Theory at Polyvagal Theory Program
January 11, 2030 - June 15, 2026
Embodiment Coach Certification at Embodiment Coach Certification
January 11, 2030 - June 15, 2026
Breathwork Practitioner at Breathwork Practitioner Program
January 11, 2030 - June 15, 2026

Qualifications

RTT Practitioner & Certified Hypnotherapist
May 1, 2021 - January 31, 2023
Diploma in Polyvagal Theory
January 11, 2030 - June 14, 2026
NLP Master Practitioner & Corporate/Executive Coaching Practitioner
March 1, 2015 - June 14, 2026
ADR-ODR International Accredited Civil-Commercial Mediator
November 1, 2018 - June 14, 2026
Embodiment Coach Certification
January 11, 2030 - June 14, 2026
Breathwork Practitioner
January 11, 2030 - June 14, 2026
RTT Practitioner & Certified Hypnotherapist
May 1, 2021 - January 31, 2023
NLP Master Practitioner & Corporate/Executive Coaching Practitioner
March 1, 2015 - March 31, 2015
ADR-ODR International Accredited Civil-Commercial Mediator
November 1, 2018 - November 30, 2018
Diploma in Polyvagal Theory
January 11, 2030 - June 15, 2026
Embodiment Coach Certification
January 11, 2030 - June 15, 2026
Breathwork Practitioner
January 11, 2030 - June 15, 2026

Industry Experience

Healthcare, Professional Services, Education, Media & Entertainment, Software & Internet, Financial Services
    Brand Built from Zero — BodyMindUP Therapy Hub

    Founded and built the BodyMindUP brand from inception: created the full brand identity, tone of voice, and visual language, then executed across Instagram, LinkedIn, and the web. Managed all social media content including Reels, Stories, carousels, and client testimonial videos - scripting, directing, and coordinating shoots. Wrote all blog content for SEO and thought leadership, led PR outreach, and project-managed the full website build with a third-party development agency. Produced all marketing materials for workshops, retreats, and practitioner packages including sales pages, email sequences, and promotional graphics. Grew an engaged community of women interested in holistic wellness, trauma therapy, and transformational retreats.
    Links:

    https://www.instagram.com/bodyminduphub/

    https://bodymindup.net/

    https://www.linkedin.com/company/104177961/

    Long-Form Testimonial to Multi-Platform Content — Tangerine Retreat

    Produced and project-managed a 40-minute client testimonial interview with retreat participant Mica, capturing her experience of a major life transition - leaving London after 15 years, returning to Australia, and the inner transformation she underwent during a psychedelic retreat with Tangerine Retreat. Developed the full content strategy around the interview: wrote the narrative framing and YouTube description positioning the piece as a universal story about identity, fear, and letting go - not just a retreat testimonial. Built the chapter structure to drive longer watch times and designed the short-form social content brief to extract the highest-impact moments for Instagram Reels. The video achieved strong organic reach and drove a measurable spike in retreat enquiries in the week of publication.
    Link: