Michael's Paving - Website Design & Social Media Content

In addition to full website design (WordPress), I led content creation and ad campaigns across Google, Facebook, YouTube, Instagram, and TikTok to grow Michael’s Paving’s online presence and drive lead generation. I produced engaging videos, designed graphics, and wrote copy tailored to each platform, using analytics to optimize performance.

Platforms & Sample Content:

Website - Fully designed website made with WordPress

Facebook – Project highlights & testimonials

YouTube – Before/after job videos

Instagram – Reels & branded visuals

TikTok – Quick, engaging job clips

Tools: Adobe Creative Cloud, WordPress, Meta Suite, YouTube Studio