Hi, I’m Severine Haykal—a branding and digital designer with over 10 years of experience helping brands tell their stories through thoughtful design. I specialize in brand identity, UX/UI design, and crafting cohesive campaigns across web, social, and print. I’m passionate about delivering creative, business-aligned solutions and continuously improving processes with a keen eye for typography, color, composition, and user-centered design. I love blending creative exploration with practical outcomes, staying on top of industry trends, and leveraging AI-assisted tools to boost quality and efficiency. I’m equally comfortable collaborating with teams and communicating with clients to translate ideas into impactful visuals.

Severine Haykal

Hi, I’m Severine Haykal—a branding and digital designer with over 10 years of experience helping brands tell their stories through thoughtful design. I specialize in brand identity, UX/UI design, and crafting cohesive campaigns across web, social, and print. I’m passionate about delivering creative, business-aligned solutions and continuously improving processes with a keen eye for typography, color, composition, and user-centered design. I love blending creative exploration with practical outcomes, staying on top of industry trends, and leveraging AI-assisted tools to boost quality and efficiency. I’m equally comfortable collaborating with teams and communicating with clients to translate ideas into impactful visuals.

Available to hire

Hi, I’m Severine Haykal—a branding and digital designer with over 10 years of experience helping brands tell their stories through thoughtful design. I specialize in brand identity, UX/UI design, and crafting cohesive campaigns across web, social, and print. I’m passionate about delivering creative, business-aligned solutions and continuously improving processes with a keen eye for typography, color, composition, and user-centered design.

I love blending creative exploration with practical outcomes, staying on top of industry trends, and leveraging AI-assisted tools to boost quality and efficiency. I’m equally comfortable collaborating with teams and communicating with clients to translate ideas into impactful visuals.

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Language

English
Fluent
French
Advanced
Arabic
Advanced

Work Experience

Senior Graphic and Digital Designer at BLUE HAT - DESIGN AND INNOVATION AGENCY
January 1, 2019 - October 23, 2025
Ensured every visual output met brand guidelines and quality standards, from initial sketches to final production files. Maintained design integrity and consistency across multiple touchpoints and platforms. Edited photos and videos for digital campaigns, aligning visual storytelling with brand messaging. Stayed abreast of industry trends, emerging technologies, and best practices to continuously innovate design approaches.
Design Team Lead at BLUE HAT - DESIGN AND INNOVATION AGENCY
January 1, 2019 - Present
Led creative concept development and design execution for diverse projects, ensuring innovative solutions aligned with business objectives. Directed branding, advertising, digital media, and promotional campaigns, maintaining strong visual consistency and adherence to brand guidelines. Applied typography, colour theory, composition, and aesthetic design to deliver high-quality outputs. Integrated AI-driven design tools to enhance workflow efficiency and creative output quality. Designed and delivered responsive websites and interfaces balancing client goals with user needs.
Graphic Designer at PATH SOLUTIONS
January 1, 2017 - October 23, 2025
Redesigned corporate collaterals, reports, social media posts, and presentations to elevate brand consistency. Maintained brand consistency while pushing the boundaries of digital creativity. Developed presentations and marketing materials that improved audience engagement and readability.
Graphic Designer at BUSCUBE
January 1, 2015 - October 23, 2025
Designed user-centric websites and digital platforms, balancing aesthetics and usability. Created innovative branding campaigns that strengthened company identities in competitive markets.

Education

Artificial Intelligence at TAFE NSW
January 1, 2025 - October 23, 2025
Masters in Design at University of Notre Dame
January 1, 2013 - January 1, 2016
Bachelor of Arts in Digital Design and Visual Communication at University of Notre Dame
January 1, 2010 - January 1, 2013

Qualifications

Foundations of User Experience (UX) Design
January 1, 2025 - October 23, 2025
How to speak so people want to listen
January 1, 2022 - October 23, 2025
Project Management Skills for Leaders
January 1, 2022 - October 23, 2025
Leadership Foundations
January 1, 2022 - October 23, 2025
Developing a critical thinking mindset
January 1, 2022 - October 23, 2025
SM Stories: Creative Strategies and Tips
January 1, 2022 - October 23, 2025
Google Digital Marketing
January 1, 2021 - October 23, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other