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I am a strategic and creative brand advocate with a passion for purpose-driven marketing, storytelling, and audience engagement. I have extensive experience in content strategy, social media, and brand positioning, and I specialize in crafting narratives that inspire action and build meaningful connections. Beyond my professional endeavours, I am dedicated to the craft of storytelling and am currently writing a collection of short children's stories and a personal blog around parenting my neurodiverse family. This personal pursuit underscores my commitment to narrative excellence and my belief in the transformative power of stories to engage and inspire audiences of all ages.…I am a strategic and creative brand advocate with a passion for purpose-driven marketing, storytelling, and audience engagement. I have extensive experience in content strategy, social media, and brand positioning, and I specialize in crafting narratives that inspire action and build meaningful connections. Beyond my professional endeavours, I am dedicated to the craft of storytelling and am currently writing a collection of short children's stories and a personal blog around parenting my neurodiverse family. This personal pursuit underscores my commitment to narrative excellence and my belief in the transformative power of stories to engage and inspire audiences of all ages.

Samantha Franklin

Content Creator, Content Strategist, Social Media Manager, +4

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I am a strategic and creative brand advocate with a passion for purpose-driven marketing, storytelling, and audience engagement. I have extensive experience in content strategy, social media, and brand positioning, and I specialize in crafting narratives that inspire action and build meaningful connections. Beyond my professional endeavours, I am dedicated to the craft of storytelling and am currently writing a collection of short children's stories and a personal blog around parenting my neurodiverse family. This personal pursuit underscores my commitment to narrative excellence and my belief in the transformative power of stories to engage and inspire audiences of all ages.…I am a strategic and creative brand advocate with a passion for purpose-driven marketing, storytelling, and audience engagement. I have extensive experience in content strategy, social media, and brand positioning, and I specialize in crafting narratives that inspire action and build meaningful connections. Beyond my professional endeavours, I am dedicated to the craft of storytelling and am currently writing a collection of short children's stories and a personal blog around parenting my neurodiverse family. This personal pursuit underscores my commitment to narrative excellence and my belief in the transformative power of stories to engage and inspire audiences of all ages.

Available to hire

I am a strategic and creative brand advocate with a passion for purpose-driven marketing, storytelling, and audience engagement. I have extensive experience in content strategy, social media, and brand positioning, and I specialize in crafting narratives that inspire action and build meaningful connections.

Beyond my professional endeavours, I am dedicated to the craft of storytelling and am currently writing a collection of short children’s stories and a personal blog around parenting my neurodiverse family. This personal pursuit underscores my commitment to narrative excellence and my belief in the transformative power of stories to engage and inspire audiences of all ages.

Skills

Copywriting

Adobe After Effects

Adobe Premiere Pro

DaVinci Resolve Studio

CapCut

Experience Level

Copywriting

Expert

Adobe After Effects

Expert

Adobe Premiere Pro

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content & ECRM Manager at The Silver Spoon Company / BakingMad.com

April 1, 2024 - Present

Strategic development, content planning and execution across social media and eCRM; production and editing of multi-channel content; influencer relations; creative brief management; performance monitoring; trend awareness; community engagement; customer service coordination; and digital strategy execution for a portfolio of brands.

Content Editor at The Silver Spoon Company / BakingMad.com

March 1, 2012 - March 1, 2024

Social media management across platforms; SEO-optimized content creation (blogs, recipes, images, videos); food styling and brand ambassador support; customer service; talent coordination; events; content production and editing.

Content & ECRM Manager (BakingMad.com) at BakingMad.com / The Silver Spoon Company

April 1, 2024 - March 1, 2025

Strategically developed multi-channel content and eCRM programs; collaborated with the Senior Digital Manager to drive social media, eCRM, and community engagement; led the annual content plan and produced SEO-optimised content across the brand portfolio; managed social channels (Facebook, Instagram, Pinterest, YouTube); delivered organic and paid campaigns; created in-house assets (tutorials, visuals, and video); coordinated influencer relations and content production; monitored performance and integrated trends with marketing goals.

Freelance Copywriter & Content Creator at Charlie Bears Luxury Teddy Bear Brand

January 1, 2025 - Present

Develop copy and content for monthly community communications; create social media content across Instagram, Facebook, and Pinterest; provide digital strategy guidance to ensure cohesive online presence and community growth; support campaigns and seasonal launches.

Freelance Digital Strategist & Content Creator at Independent Yoga Brand Support

January 1, 2025 - Present

Deliver digital strategy recommendations, social media planning, and content creation for Instagram and Facebook campaigns; produce SEO-optimised copy, visuals, and videos to increase audience engagement and online visibility.

Founder & Travel Content Creator at Luxury Travel Blog – Disney World & Disney Cruise Line for Neurodiverse Families

January 1, 2025 - Present

Built a fully functional website from scratch, managing SEO, design, and content strategy; created engaging Instagram and TikTok posts reviewing theme parks, cruises, and family-friendly attractions; produced YouTube vlogs featuring personal family travel experiences with a focus on neurodiverse accessibility; developed Pinterest boards, ad campaigns, and digital content to grow a community of neurodiverse families.

Content & ECRM Manager at BakingMad.com / The Silver Spoon Company

April 1, 2024 - March 1, 2025

Strategic development for social media, eCRM, and community engagement; lead the annual content plan; produce multi-channel, SEO-optimised content; manage social channels; oversee influencer relations; craft copy; analyze performance and drive improvements; coordinate with production teams and customer service.