Available to hire
Hi, I’m Shaadi , a creative and results-driven marketing professional with over 11 years of experience in social media management, content strategy, brand storytelling, and digital marketing across lifestyle, wellness, beauty, and consumer brands. I thrive on turning insights into engaging campaigns that build communities and drive growth.
I blend strategic thinking with hands-on execution, collaborating with creatives, influencers, and cross-functional teams to deliver compelling brand experiences. I’m fluent in analytics, storytelling, and delivering measurable results, and I’m passionate about empowering diverse audiences through thoughtful communication.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Spanish; Castilian
Fluent
Work Experience
Research Coordinator at University Health Network
January 1, 2023 - PresentCoordinate clinical research activities in a multidisciplinary healthcare setting involving neurologists, psychologists, and research teams. Conduct participant intake, screening, scheduling, and informed consent processes; assess participant needs and ensure appropriate supports and follow up; maintain accurate documentation and data tracking in compliance with regulatory standards; liaise between healthcare providers, participants, and external stakeholders.
Founder & Marketing Director at Sundry&The6ix
January 1, 2020 - PresentCurated community-based initiatives and partnerships supporting diverse populations across Toronto; manage complex stakeholder relationships and respond to competing priorities in dynamic environments; develop structured processes for communication, coordination, and service delivery across multiple parties; oversee scheduling, planning, and coordination of projects requiring cross-functional collaboration.
Branding & Marketing Manager at Sheraton Hotel – Health Club & Pool Resort
January 1, 2021 - December 31, 2023Revamped resort’s brand identity and customer experience for hotel guests, private members, and day visitors. Launched and managed first-ever Instagram account, increasing reach and engagement; introduced seasonal campaigns and restructured bar offerings, increasing upsells. Designed staff training materials and coordinated marketing materials; represented Sheraton at local events and partnerships to expand visibility and membership; maintained cost-efficiency while enhancing service delivery and brand cohesion.
Medical Writer & Project Manager at Sage Renegade
January 1, 2018 - December 31, 2020Led creative and regulatory marketing initiatives for pharma clients including Pfizer, Novartis, and Lundbeck. Managed rebrand of TRINTELLIX; translated raw data, wrote and managed publication campaigns for ABILIFY MAINTENA; balanced creative storytelling with scientific accuracy for global health communications; coordinated cross-functional teams, branding projects, and social campaigns.
Neuro Rehabilitation Facilitator at Mind Forward
January 1, 2016 - December 31, 2018Provided direct support to individuals and families experiencing complex behavioural and developmental challenges; developed and implemented individualized support plans; applied crisis intervention, de-escalation, and emotional regulation strategies; coordinated with families, educators, and community service providers; maintained detailed case notes and documentation.
Technical Procedures Associate at Toronto Western Hospital
January 1, 2014 - December 31, 2016Supported patient care in a fast-paced hospital environment requiring professionalism, confidentiality, and emotional resilience; assisted with documentation and coordination within interdisciplinary teams.
Educational Wellness Facilitator (Special Needs) at Children’s Aid North York
January 1, 2014 - December 31, 2016Supported children and youth with developmental and cognitive needs using structured, individualized approaches; applied ABA-informed strategies to support behavioral and emotional regulation; worked with families and multidisciplinary teams to deliver consistent care; maintained documentation and safety planning.
Education
MSc, Clinical Psychology at University of Toronto
January 1, 2015 - December 31, 2018BSc, Specialist Mental Health Studies (High Distinction) at University of Toronto
January 1, 2010 - December 31, 2014MSc, Clinical Psychology at University of Toronto
January 1, 2015 - December 31, 2018BSc, Specialist Mental Health Studies (High Distinction) at University of Toronto
January 1, 2010 - December 31, 2014MSc, Clinical Psychology at University of Toronto
January 1, 2015 - January 1, 2018BSc, Specialist Mental Health Studies (High Distinction) at University of Toronto
January 1, 2010 - January 1, 2014Qualifications
Content Marketing, Hubspot
January 1, 2025 - May 26, 2026Writing for Strategic Communication, Coursera
January 1, 2024 - May 26, 2026Social Media Management, Coursera
January 1, 2024 - May 26, 2026First Aid Basic Life Support (BLS), Red Cross Canada
January 1, 2024 - May 26, 2026SmartServe, Smart Serve Ontario
January 1, 2023 - May 26, 2026CanFitPro Certificate (FIS)
January 1, 2018 - December 31, 2023CanFitPro Certificate (FIS)
January 1, 2023 - May 26, 2026PMP Training
January 1, 2021 - May 26, 2026Occupational Health and Safety Certificate
January 1, 2020 - May 26, 2026ASIST Suicide Prevention
January 1, 2017 - May 26, 2026Food Handler Certificate
January 1, 2017 - May 26, 2026Safe Management
January 1, 2016 - May 26, 2026SonRise Facilitator
January 1, 2012 - May 26, 2026Content Marketing, HubSpot
January 1, 2025 - May 26, 2026Writing for Strategic Communication, Coursera
January 1, 2024 - May 26, 2026Social Media Management, Coursera
January 1, 2024 - May 26, 2026First Aid Basic Life Support (BLS), Red Cross Canada
January 1, 2024 - May 26, 2026SmartServe, Smart Serve Ontario
January 1, 2023 - May 26, 2026CanFitPro Certificate (FIS)
January 1, 2018 - December 31, 2018CanFitPro Certificate (FIS)
January 1, 2023 - May 26, 2026PMP Training
January 1, 2021 - May 26, 2026Occupational Health and Safety Certificate (OHS)
January 1, 2020 - May 26, 2026ASIST Suicide Prevention
January 1, 2017 - May 26, 2026Food Handler Certificate
January 1, 2017 - May 26, 2026Safe Management
January 1, 2016 - May 26, 2026SonRise Facilitator
January 1, 2012 - May 26, 2026Content Marketing, Hubspot
January 1, 2025 - May 26, 2026Writing for Strategic Communication, Coursera
January 1, 2024 - May 26, 2026Social Media Management, Coursera
January 1, 2024 - May 26, 2026First Aid Basic Life Support (BLS), Red Cross Canada
January 1, 2024 - May 26, 2026SmartServe, Smart Serve Ontario
January 1, 2023 - May 26, 2026CanFitPro Certificate (FIS)
January 1, 2018 - May 26, 2026CanFitPro Certificate (FIS)
January 1, 2023 - May 26, 2026PMP Training, Master of Project Academy
January 1, 2021 - May 26, 2026Occupational Health and Safety Certificate (OHS), BrightHR
January 1, 2020 - May 26, 2026ASIST Suicide Prevention, Suicide Prevention Centre
January 1, 2017 - May 26, 2026Food Handler Certificate, Mind Forward
January 1, 2017 - May 26, 2026Safe Management, Mind Forward
January 1, 2016 - May 26, 2026SonRise Facilitator
January 1, 2012 - May 26, 2026Industry Experience
Media & Entertainment, Healthcare, Consumer Goods, Retail, Professional Services, Life Sciences, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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