Freelance Designer / Creative Consultant at S&L Digital Design

Own the full design lifecycle for diverse clients, driving branding, digital, and UX projects from discovery through prototyping to final delivery. Manage multiple concurrent projects with effective client communication, timeline coordination, and iterative revisions, resulting in high client satisfaction and repeat engagements. Collaborate closely with clients to ensure solutions address all aspects of user experience and business context.

Creative Lead at BIMM Agency

Led a team of four designers in crafting and maintaining scalable design systems, including component libraries, theming, and accessibility best practices in Figma. Developed standardized ad templates that enhanced campaign efficiency and brand alignment for major clients. Partnered cross-functionally with stakeholders to integrate feedback and ensure design solutions aligned with business and user goals.

Senior Creative Designer at Simplii Financial / CIBC

Owned creative direction for key projects aligned with evolving brand guidelines and client needs, including a major rebranding initiative updating design libraries in Figma. Collaborated with product managers, developers, and stakeholders through Jira and Confluence to refine design concepts and ensure seamless implementation. Partnered cross-functionally to balance user experience with business objectives, using data and iterative prototyping to inform design decisions. Presented design rationale to senior management, fostering a culture of feedback grounded in user data and design principles.

Senior Designer at The Home Depot

Delivered user-focused interfaces for web and mobile, enhancing usability and engagement through well-researched design solutions. Collaborated with product managers, marketing, and brand teams to ensure visual and UX consistency aligned with strategic goals and accessibility standards. Led UX research and usability testing initiatives, iterating prototypes based on customer insights to optimize experience. Defined and championed UI/UX standards and best practices, driving collaboration across development, marketing, and research teams.

Digital Designer at Ariad Communications

Directed concept creation and execution for web, social media, and email campaigns to elevate brand visibility and customer engagement. Delivered innovative UI/UX designs for notable clients including TD Bank, Bank of Montreal, and Honda Credit Union. Managed multiple projects concurrently, balancing evolving requirements with deadlines and budget constraints. Presented and refined concepts through stakeholder collaboration, integrating feedback to achieve business goals.

Junior Art Director at The Collective

Supported creative vision and graphic solutions for clients like Brookfield Place and Hudson’s Bay Centre under senior mentorship. Contributed to end-to-end artwork development across print, promotional, and digital media. Collaborated with cross-disciplinary teams to align creative outputs with client objectives and brand strategies.

Senior Designer at S&L Digital Design

Own the full design lifecycle for diverse clients, driving branding, digital, and UX projects from discovery through prototyping to final delivery. Manage multiple concurrent projects with client communication, timeline coordination, and iterative revisions, achieving high client satisfaction and repeat engagements. Collaborate with clients to address all aspects of user experience and business context.

Creative Designer at The Home Depot

Delivered user-focused interfaces for web and mobile, enhancing usability and engagement, collaborating with product managers, marketing, and brand teams to ensure visual and UX consistency aligned with strategic goals and accessibility standards (AODA, WCAG). Led UX research and usability testing initiatives, iterating prototypes based on customer insights to optimize experience. Defined and championed UI/UX standards and best practices, driving collaboration across development, marketing, and research teams.

Senior Visual Designer / Self-Employed at S&L Digital Design

Self-employed visual designer delivering high-fidelity prototypes, UI components, icons, illustrations, and data visualizations for web and CMS platforms; collaborated with clients to deliver cohesive, user-focused design solutions.

Senior Visual Designer at Simplii Financial / CIBC

Owned creative direction for key projects aligned with evolving brand guidelines and client needs, including a major rebranding updating design libraries in Figma. Collaborated with product managers, developers, and stakeholders via Jira and Confluence to refine design concepts and ensure seamless implementation. Partnered cross-functionally to balance user experience with business objectives using data and iterative prototyping; presented design rationale to senior management to foster a culture of feedback grounded in user data and design principles.