Shopify 2.0 and eCommerce specialist with 3+ years of hands-on experience building custom storefronts, Liquid themes, and high-performing online shopping experiences. I focus on conversion rate optimization and performance/SEO improvements, with proven results like significant LCP reduction and automating COD verification via WhatsApp API for fraud reduction.

Shadab Ali

Shopify 2.0 and eCommerce specialist with 3+ years of hands-on experience building custom storefronts, Liquid themes, and high-performing online shopping experiences. I focus on conversion rate optimization and performance/SEO improvements, with proven results like significant LCP reduction and automating COD verification via WhatsApp API for fraud reduction.

Available to hire

Shopify 2.0 and eCommerce specialist with 3+ years of hands-on experience building custom storefronts, Liquid themes, and high-performing online shopping experiences.

I focus on conversion rate optimization and performance/SEO improvements, with proven results like significant LCP reduction and automating COD verification via WhatsApp API for fraud reduction.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

Work Experience

Full Stack Developer (Shopify) at Diviniti
January 1, 2025 - Present
Architected and maintained Shopify 2.0 storefronts using Liquid, JavaScript (ES6+), HTML5, CSS3/SCSS, and Shopify CLI. Delivered 20+ custom Liquid sections/blocks driven by metafields and schema, including concierge booking forms and collection/grids. Integrated WhatsApp API (WATI) for COD order verification, reducing fake/fraudulent orders by 30%, along with payment gateways and Meta Pixel/social integrations. Optimized Core Web Vitals with image lazy loading, script deferral, and asset optimization to achieve ~40% LCP reduction. Implemented on-page SEO and structured data across products/collections/blogs, and built metafield-driven filtering and AJAX cart functionality to improve browse-to-purchase conversion.
ML Developer at Dimechain Consultancy LLP
January 1, 2024 - December 1, 2024
Developed a Multiple Disease Prediction System using Python, Pandas, SQL, scikit-learn (Logistic Regression) and Streamlit, covering end-to-end pipeline development from preprocessing to deployment. Built a Fake News Detection System using NLP approaches including TF-IDF feature extraction and classification algorithms, along with scalable training/evaluation data pipelines.
Frontend Developer at Wowlabz — Dryft Dynamics
July 1, 2023 - November 1, 2023
Delivered responsive, cross-browser web interfaces using HTML5, CSS3, SCSS and JavaScript. Applied mobile-first design, SEO best practices, and performance optimization to improve user engagement.

Education

B.Tech — Computer Science & Engineering at Jamia Hamdard University, Delhi
January 1, 2020 - January 1, 2024
Full Stack Data Analytics (Certification) at Physics Wallah
January 11, 2030 - July 10, 2026
Core Java Development (Certification) at Internshala
January 11, 2030 - July 10, 2026
Data Analytics & Visualization (Certification) at Accenture
January 11, 2030 - July 10, 2026
Digital Assurance (Certification) at PwC
January 11, 2030 - July 10, 2026
Job Preparation (Certification) at Internshala
January 11, 2030 - July 10, 2026

Qualifications

Full Stack Data Analytics (Physics Wallah)
January 11, 2030 - July 10, 2026
Core Java Development (Internshala)
January 11, 2030 - July 10, 2026
Data Analytics & Visualization (Accenture)
January 11, 2030 - July 10, 2026
Digital Assurance (PwC)
January 11, 2030 - July 10, 2026
Job Preparation (Internshala)
January 11, 2030 - July 10, 2026

Industry Experience

Software & Internet, Retail, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
See more

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