Shadab Ali

Develop and maintain Shopify storefronts for .com and .in markets, building theme sections with Liquid, HTML, CSS, JavaScript, JSON schemas, and theme assets. Create responsive homepage sections for product kits, product stories, collection showcases, and promotional banners. Publish A+ style content (descriptions, benefits, ingredients, FAQs, directions, and SEO data) using Shopify product APIs and metafields while following rules for embedded CSS and semantic headings. Perform bulk updates using scripts and structured data batches, auditing SKUs, handles, URLs, images, and metafields across large catalogs. Manage theme staging and production deploys with visual QA and device checks, fix issues via changelogs and GitHub issues, and support integrations such as Meta Pixel/CAPI, payment gateways, DNS, and DMARC.

Built Shopify 2.0 storefronts for two live brands including a luxury catalog of 500+ products. Created 20+ schema-driven Liquid sections so the merchandising team can edit and reorder pages without code. Improved Core Web Vitals by reworking responsive image sizes, lazy loading, and mobile/desktop image selection. Replaced a paid filter app with custom JavaScript collection filtering, and implemented Liquid logic for made-to-order portrait variants (size, frame, finish). Set up WhatsApp order and COD verification via WATI and configured tracking with GTM, GA, Meta Pixel, and Microsoft Clarity.

Architected and maintained Shopify 2.0 storefronts using Liquid, JavaScript (ES6+), HTML5, CSS3/SCSS, and Shopify CLI. Delivered 20+ custom Liquid sections/blocks driven by metafields and schema, including concierge booking forms and collection/grids. Integrated WhatsApp API (WATI) for COD order verification, reducing fake/fraudulent orders by 30%, along with payment gateways and Meta Pixel/social integrations. Optimized Core Web Vitals with image lazy loading, script deferral, and asset optimization to achieve ~40% LCP reduction. Implemented on-page SEO and structured data across products/collections/blogs, and built metafield-driven filtering and AJAX cart functionality to improve browse-to-purchase conversion.