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I'm a multidisciplinary Marketing & Communications professional with 20+ years of experience designing internal and external institutional communication strategies and strengthening small- and medium-sized businesses. I'm specialized in innovation, digital-content creation, brand positioning, and compelling storytelling for diverse audiences. Throughout my career I've coordinated editorial and audiovisual projects, led institutional identity initiatives, and partnered with HR, finance, and QA teams to align communications with strategic goals. I’ve delivered measurable results across media and digital platforms, expanding reach and driving growth for organizations in Mexico.…I'm a multidisciplinary Marketing & Communications professional with 20+ years of experience designing internal and external institutional communication strategies and strengthening small- and medium-sized businesses. I'm specialized in innovation, digital-content creation, brand positioning, and compelling storytelling for diverse audiences. Throughout my career I've coordinated editorial and audiovisual projects, led institutional identity initiatives, and partnered with HR, finance, and QA teams to align communications with strategic goals. I’ve delivered measurable results across media and digital platforms, expanding reach and driving growth for organizations in Mexico.

Hector Mondragon Chaparro

Video Editor, Videographer, Creative Producer, +4

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I'm a multidisciplinary Marketing & Communications professional with 20+ years of experience designing internal and external institutional communication strategies and strengthening small- and medium-sized businesses. I'm specialized in innovation, digital-content creation, brand positioning, and compelling storytelling for diverse audiences. Throughout my career I've coordinated editorial and audiovisual projects, led institutional identity initiatives, and partnered with HR, finance, and QA teams to align communications with strategic goals. I’ve delivered measurable results across media and digital platforms, expanding reach and driving growth for organizations in Mexico.…I'm a multidisciplinary Marketing & Communications professional with 20+ years of experience designing internal and external institutional communication strategies and strengthening small- and medium-sized businesses. I'm specialized in innovation, digital-content creation, brand positioning, and compelling storytelling for diverse audiences. Throughout my career I've coordinated editorial and audiovisual projects, led institutional identity initiatives, and partnered with HR, finance, and QA teams to align communications with strategic goals. I’ve delivered measurable results across media and digital platforms, expanding reach and driving growth for organizations in Mexico.

Available to hire

I’m a multidisciplinary Marketing & Communications professional with 20+ years of experience designing internal and external institutional communication strategies and strengthening small- and medium-sized businesses. I’m specialized in innovation, digital-content creation, brand positioning, and compelling storytelling for diverse audiences.

Throughout my career I’ve coordinated editorial and audiovisual projects, led institutional identity initiatives, and partnered with HR, finance, and QA teams to align communications with strategic goals. I’ve delivered measurable results across media and digital platforms, expanding reach and driving growth for organizations in Mexico.

Skills

Brand Identity

Copywriting

Script

Experience Level

Brand Identity

Expert

Copywriting

Expert

Script

Expert

Work Experience

Audiovisual Producer & Creative Editor at Sistema Michoacano de Radio y Televisión

January 1, 2022 - Present

Led production and execution of 100+ audiovisual projects (documentaries, reports, shorts, animations, programs) that amplified historically marginalized communities, increasing the channel’s reach across broadcast and digital platforms. Directed and edited a nationally distributed documentary on Michoacán Mezcal, promoting regional cultural identity and economic growth and contributing to a 15% rise in regional tourism and craft sales. Managed creative and technical teams to ensure premium quality, achieving 98% client satisfaction for narrative and production standards.

Institutional & Political Communication Specialist at Secretaría de Comunicaciones y Obras Públicas, Morelia

January 1, 2012 - January 1, 2015

Developed digital-content strategies that raised institutional visibility by 40%, producing 500+ multimedia assets (videos, infographics, press kits) for public campaigns. Created 200+ editorial and audiovisual pieces, improving government communication efficiency and boosting public engagement by 25%. Supervised political messaging across media, ensuring brand consistency and lifting public-perception metrics by 20%.

Marketing & Institutional Communication Professional at Club Monarcas Morelia

January 1, 2001 - January 1, 2011

Designed 5,000+ internal and external communication materials aligned with brand strategy, increasing fan engagement by 35%. Collaborated on 50+ marketing campaigns that drove ticket and sponsorship sales up 20% while strengthening institutional identity and customer service. Developed employee-engagement materials that cut internal turnover by 40% and reinforced workplace culture. Helped secure ISO 9001-2000 certification by standardizing media- and fan-relations protocols, improving match-day operational efficiency and fan service by 35%.

Marketing & Institutional Communication Professional at CEMEDERE

January 1, 2014 - January 1, 2017

Marketing and institutional communications support including developing materials and campaigns.