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Digital Marketing & Performance Specialist with 15+ years of hands-on experience across affiliate marketing, paid media, performance growth, and conversion optimization. Strong technical background in tracking, analytics, paid advertising platforms, landing pages, and funnel optimization, with proven results driving high-volume sales and scalable growth across multiple industries and markets. Experienced in managing campaigns end-to-end — from strategy and setup to optimization and reporting — as well as leading and supporting digital marketing teams.…Digital Marketing & Performance Specialist with 15+ years of hands-on experience across affiliate marketing, paid media, performance growth, and conversion optimization. Strong technical background in tracking, analytics, paid advertising platforms, landing pages, and funnel optimization, with proven results driving high-volume sales and scalable growth across multiple industries and markets. Experienced in managing campaigns end-to-end — from strategy and setup to optimization and reporting — as well as leading and supporting digital marketing teams.

Shady Ahmed Abbas

Digital Marketer, Growth Marketer, Performance Marketer, +3

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Digital Marketing & Performance Specialist with 15+ years of hands-on experience across affiliate marketing, paid media, performance growth, and conversion optimization. Strong technical background in tracking, analytics, paid advertising platforms, landing pages, and funnel optimization, with proven results driving high-volume sales and scalable growth across multiple industries and markets. Experienced in managing campaigns end-to-end — from strategy and setup to optimization and reporting — as well as leading and supporting digital marketing teams.…Digital Marketing & Performance Specialist with 15+ years of hands-on experience across affiliate marketing, paid media, performance growth, and conversion optimization. Strong technical background in tracking, analytics, paid advertising platforms, landing pages, and funnel optimization, with proven results driving high-volume sales and scalable growth across multiple industries and markets. Experienced in managing campaigns end-to-end — from strategy and setup to optimization and reporting — as well as leading and supporting digital marketing teams.

Available to hire

Digital Marketing & Performance Specialist with 15+ years of hands-on experience across affiliate marketing, paid media, performance growth, and conversion optimization.

Strong technical background in tracking, analytics, paid advertising platforms, landing pages, and funnel optimization, with proven results driving high-volume sales and scalable growth across multiple industries and markets.

Experienced in managing campaigns end-to-end — from strategy and setup to optimization and reporting — as well as leading and supporting digital marketing teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Advanced

Work Experience

Senior Digital Marketing & Performance Specialist at Freelance / Self-employed

January 1, 2008 - Present

Planed, launched, and optimized performance marketing campaigns across Meta, Google, TikTok, Snapchat, and Twitter. Generated affiliate sales volumes including high-ticket offers and scalable funnels. Designed and optimized full conversion funnels resulting in ROAS improvements and lower CPA. Built and implemented advanced tracking systems using Google Tag Manager and GA4. Created and optimized landing pages and e-commerce funnels for lead generation and sales. Provided consulting and strategic guidance for affiliate and performance marketing projects. Managed campaigns across remote markets (KSA, UAE, Egypt). Delivered performance campaigns exceeding $18M+ attributed sales. Scaled affiliate campaigns for Noon, Namshi, Golden Scent, Sivvi & more. Built automated setups generating consistent five-figure monthly income. Managed inbound/outbound traffic sources optimizing EPC and CR. Mentored startups growth marketing and business development as part of accelerator programs. Supported Egy

Education

Master’s degree, Law at Alexandria University

January 1, 2007 - January 1, 2011

Master's degree in Law at Alexandria University

January 1, 2007 - January 1, 2011

Master's degree in Law at Alexandria University

January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Retail, Education, Real Estate & Construction, Energy & Utilities, Financial Services, Non-Profit Organization