Shady Ahmed Abbas
Digital Marketing & Performance Specialist with 15+ years of hands-on experience across affiliate marketing, paid media, performance growth, and conversion optimization.
About
Digital Marketing & Performance Specialist with 15+ years of hands-on experience across affiliate marketing, paid media, performance growth, and conversion optimization.
Strong technical background in tracking, analytics, paid advertising platforms, landing pages, and funnel optimization, with proven results driving high-volume sales and scalable growth across multiple industries and markets.
Experienced in managing campaigns end-to-end — from strategy and setup to optimization and reporting — as well as leading and supporting digital marketing teams.
- 18 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Other
- Retail
- Education
- Real Estate & Construction
- Energy & Utilities
- Financial Services
- Non-Profit Organization
More experts in Alexandria, Egypt
Work experience
Planed, launched, and optimized performance marketing campaigns across Meta, Google, TikTok, Snapchat, and Twitter. Generated affiliate sales volumes including high-ticket offers and scalable funnels. Designed and optimized full conversion funnels resulting in ROAS improvements and lower CPA. Built and implemented advanced tracking systems using Google Tag Manager and GA4. Created and optimized landing pages and e-commerce funnels for lead generation and sales. Provided consulting and strategic guidance for affiliate and performance marketing projects. Managed campaigns across remote markets (KSA, UAE, Egypt). Delivered performance campaigns exceeding $18M+ attributed sales. Scaled affiliate campaigns for Noon, Namshi, Golden Scent, Sivvi & more. Built automated setups generating consistent five-figure monthly income. Managed inbound/outbound traffic sources optimizing EPC and CR. Mentored startups growth marketing and business development as part of accelerator programs. Supported Egy
Education
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