SF

Shafaq Fatima

Available to hire

Hi, I’m Shafaq Fatima, an ecommerce and digital marketing professional based in Auckland, New Zealand.

About

Hi, I’m Shafaq Fatima, an ecommerce and digital marketing professional based in Auckland, New Zealand. I bring 7+ years of hands-on experience managing online stores, social media campaigns, and customer operations, with a focus on Shopify, Cin7, and Google Analytics to drive growth.

I’m currently freelancing in digital marketing and ecommerce management, helping businesses optimise product listings, campaigns, and customer experiences. I’m highly tech-savvy, quick to learn new platforms, and available to start immediately.

  • 10 years' experience
  • Joined April 2026

Languages

  • EnglishFluent
  • UrduFluent
  • HindiAdvanced
  • Panjabi, PunjabiAdvanced

Industry experience

  • Retail
  • Software & Internet
  • Media & Entertainment
  • Professional Services

Work experience· 5 roles

Freelance Digital Marketing & Ecommerce Consultant · Self-EmployedJan 2024 – Present · 2 yrs 11 mos

Managing Shopify store product updates, listings, and inventory using Cin7; running end-to-end social media campaigns across Meta, TikTok, and LinkedIn for clients; creating written and visual content to drive engagement and online sales; reporting on campaign performance using Google Analytics and Meta Business Suite.

Customer Experience Specialist · The Warehouse GroupJun 2023 – Jul 2024 · 1 yr 2 mos

Managed high-volume customer enquiries across digital channels with fast response times and high satisfaction rates; administered company Meta (Facebook & Instagram) accounts, responding to messages, comments, and reviews; coordinated with merchants and suppliers to resolve order issues, ensuring timely and accurate fulfillment; streamlined online support processes to improve team efficiency; maintained accurate customer records and updated databases regularly.

Retail Sales Assistant · Hatch Baby & Child NZJul 2022 – Dec 2022 · 6 mos

Processed transactions and managed online orders from packing through to dispatch using Shopify and Lightspeed; consistently met monthly sales targets while delivering excellent customer service; designed visual merchandising displays to improve product presentation and drive sales; managed returns, receipts, and customer queries professionally.

Assistant Digital Media Planner · Tazz Cricket NZJan 2016 – May 2021 · 5 yrs 5 mos
Customer Service Assistant · Tazz CricketSep 2014 – Dec 2016 · 2 yrs 4 mos

Education

Master of Philosophy (MPhil) – International Relations · National Defence University, Pakistan2030 – 2016
Master of Arts – English Literature · University of the Punjab, Pakistan2030 – 2012
Master of Philosophy (MPhil) – International Relations · National Defence University, Pakistan2030 – 2016
Master of Arts – English Literature · University of the Punjab, Pakistan2030 – 2012

Certifications and awards

Full New Zealand Driver's Licence2030 – 2027
Full New Zealand Driver's Licence2030 – 2027

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