I’m Shafaq Fatima, an Ecommerce and digital marketing professional with over seven years of experience shaping online stores, social campaigns, and customer operations. I’m proficient with Shopify, Cin7, and Google Analytics, and I love turning data into actionable strategies that boost sales and customer satisfaction. Currently, I freelance in digital marketing and ecommerce management. I hold two postgraduate degrees, am quick to learn new platforms, and I’m known for improving processes and delivering measurable results. I’m available to start immediately.

Shafaq Fatima

I’m Shafaq Fatima, an Ecommerce and digital marketing professional with over seven years of experience shaping online stores, social campaigns, and customer operations. I’m proficient with Shopify, Cin7, and Google Analytics, and I love turning data into actionable strategies that boost sales and customer satisfaction. Currently, I freelance in digital marketing and ecommerce management. I hold two postgraduate degrees, am quick to learn new platforms, and I’m known for improving processes and delivering measurable results. I’m available to start immediately.

Available to hire

I’m Shafaq Fatima, an Ecommerce and digital marketing professional with over seven years of experience shaping online stores, social campaigns, and customer operations. I’m proficient with Shopify, Cin7, and Google Analytics, and I love turning data into actionable strategies that boost sales and customer satisfaction.

Currently, I freelance in digital marketing and ecommerce management. I hold two postgraduate degrees, am quick to learn new platforms, and I’m known for improving processes and delivering measurable results. I’m available to start immediately.

See more

Experience Level

Language

English
Fluent
Urdu
Fluent
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

Freelance Digital Marketing & Ecommerce Consultant at Self-Employed
January 1, 2024 - Present
Managing Shopify store product updates, listings, and inventory using Cin7; running end-to-end social media campaigns across Meta, TikTok, and LinkedIn for clients; creating written and visual content to drive engagement and online sales; reporting on campaign performance using Google Analytics and Meta Business Suite.
Customer Experience Specialist at The Warehouse Group
June 1, 2023 - July 31, 2024
Managed high-volume customer enquiries across digital channels with fast response times and high satisfaction rates; administered company Meta (Facebook & Instagram) accounts, responding to messages, comments, and reviews; coordinated with merchants and suppliers to resolve order issues, ensuring timely and accurate fulfillment; streamlined online support processes to improve team efficiency; maintained accurate customer records and updated databases regularly.
Retail Sales Assistant at Hatch Baby & Child NZ
July 1, 2022 - December 31, 2022
Processed transactions and managed online orders from packing through to dispatch using Shopify and Lightspeed; consistently met monthly sales targets while delivering excellent customer service; designed visual merchandising displays to improve product presentation and drive sales; managed returns, receipts, and customer queries professionally.
Assistant Digital Media Planner at Tazz Cricket NZ
January 1, 2016 - May 31, 2021
Managed brand social media presence across Facebook, LinkedIn, Twitter, Instagram, and TikTok; created dynamic written, graphic, and video content to grow audience engagement; wrote and distributed e-newsletters and managed all social media communication; reviewed and proofread content for accuracy, clarity, and brand consistency.
Customer Service Assistant at Tazz Cricket
September 1, 2014 - December 31, 2016
Managed customer email inbox and resolved enquiries promptly; processed online orders and coordinated local and international shipping; conducted stock counts and maintained accurate inventory records; assisted with store merchandising and product organisation.

Education

Master of Philosophy (MPhil) – International Relations at National Defence University, Pakistan
January 11, 2030 - December 1, 2016
Master of Arts – English Literature at University of the Punjab, Pakistan
January 11, 2030 - March 1, 2012

Qualifications

Full New Zealand Driver's Licence
January 11, 2030 - January 1, 2027

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services