Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Creative Manager at Global Trade Deal - Karachi
May 1, 2024 - PresentDirected and executed creative strategy, photography, art direction and branding to align with business goals. Led a team of designers on projects including Amazon content creation (Store design, A+ content, gallery images) that boosted product visibility and conversions. Designed UI/UX layouts, product & packaging designs and marketing materials. Produced and edited videos and multimedia content for brand storytelling and engagement. Collaborated with cross-functional teams to develop and execute marketing strategies. Ensured brand consistency across digital, print and e-commerce channels while meeting deadlines.
Head of Design & Marketing at Tekiology - Remote
April 1, 2024 - September 12, 2025Manage design and marketing projects from concept to execution, ensuring alignment with brand goals. Develop and implement creative strategies to strengthen brand identity and market positioning. Oversee branding, digital assets, UI/UX designs, social media and e-commerce content. Plan and execute marketing campaigns across digital, social media, and e-commerce platforms. Collaborate remotely with cross-functional teams to deliver cohesive branding and marketing solutions. Manage video editing, motion graphics and illustration projects. Monitor and analyze campaign performance to optimize design and marketing strategies. Ensure outputs maintain brand consistency, quality standards and timely delivery.
Creative Lead / Senior Graphic Designer at Idea Group of Companies - Karachi
December 1, 2021 - September 12, 2025Lead creative design, direction and execution across branding, design and digital content for multiple group companies. Designed and developed print packaging, product catalogues, and corporate presentations to enhance brand communication. Created engaging UI/UX designs and e-commerce store creatives, improving customer experience and conversions. Directed product video set designs and visual storytelling for marketing campaigns. Produced high-impact digital assets, social media content, and marketing collaterals aligned with brand strategy. Managed end-to-end branding for exhibitions, trade shows, and seminars, from stall design to promotional materials. Collaborated with cross-functional teams to deliver innovative brand-consistent solutions across print, digital and event platforms.
Creative Head at F.F. Printers & Advertisers - Karachi
January 1, 2022 - September 12, 2025Directed & Designed creative projects for digital, packaging and large-scale outdoor advertising including hoardings, billboards, signage and transit ads. Designed and executed exhibition stalls, event branding and promotional displays, ensuring impactful visual communication. Created engaging social media content, marketing materials and digital campaigns to boost client visibility. Oversaw art direction, graphic design and print production to maintain brand consistency and quality. Collaborated with clients and cross-functional teams to deliver tailored creative solutions. Managed end-to-end event organization, from concept design to on-ground execution. Delivered innovative design solutions across print, outdoor and digital platforms.
Creative Manager at GLOBAL TRADE DEAL, Karachi
May 1, 2024 - PresentDirected and executed creative strategy, photography, art direction and branding to align with business goals. Led a team of designers on projects including Amazon content creation (Store design, A+ content, gallery images) that boosted product visibility and conversions. Designed impactful UI/UX layouts, product & packaging designs and marketing materials. Produced and edited videos and multimedia content for brand storytelling and engagement. Collaborated with cross-functional teams to develop and execute marketing strategies. Ensured brand consistency across digital, print and e-commerce channels while meeting deadlines.
Head of Design & Marketing at TEKIOLOGY - REMOTE
April 1, 2024 - September 12, 2025Manage design and marketing projects from concept to execution, ensuring alignment with brand goals. Develop and implement creative strategies to strengthen brand identity and market positioning. Oversee the creation of branding, digital assets, UI/UX designs, social media and e-commerce content. Plan and execute marketing campaigns across digital, social media, and e-commerce platforms. Collaborate remotely with cross-functional teams to deliver cohesive branding and marketing solutions. Manage video editing, motion graphics and illustration projects to support digital storytelling. Monitor and analyze campaign performance to optimize design and marketing strategies. Ensure all outputs maintain brand consistency, quality standards and timely delivery. Research industry trends and integrate innovative ideas into initiatives. Coordinate with stakeholders and clients to understand requirements and deliver impactful results.
Creative Lead / Senior Graphic Designer at GROUP OF COMPANIES, Karachi
December 1, 2021 - September 12, 2025Led creative design, direction and execution across branding, design and digital content for multiple group companies. Designed and developed print packaging, product catalogs, and corporate presentations to enhance brand communication. Created engaging UI/UX designs and e-commerce store creatives, improving customer experience and conversions. Directed product video set designs and visual storytelling for marketing campaigns. Produced high-impact digital assets, social media content, and marketing collaterals aligned with brand strategy. Managed end-to-end branding for exhibitions, trade shows, and seminars, from stall design to promotional materials. Collaborated with cross-functional teams to deliver innovative, brand-consistent solutions across print, digital and event platforms.
Creative Head at IDEA GROUP OF COMPANIES, Karachi
January 1, 2022 - September 12, 2025Directed & designed creative projects for digital, packaging and large-scale outdoor advertising including hoardings, billboards, signage and transit ads. Designed and executed exhibition stalls, event branding and promotional displays, ensuring impactful visual communication. Created engaging social media content, marketing materials and digital campaigns to boost client visibility. Oversaw art direction, graphic design and print production to maintain brand consistency and quality. Collaborated with clients and cross-functional teams to deliver tailored creative solutions. Managed end-to-end event organization, from concept design to on-ground execution. Delivered innovative design solutions across print, outdoor and digital platforms.
Creative Head at PRINTERS & ADVERTISERS, Karachi
January 1, 2022 - September 12, 2025Directed & Designed creative projects for digital, packaging and large-scale outdoor advertising including hoardings, billboards, signage and transit ads. Designed and executed exhibition stalls, event branding and promotional displays, ensuring impactful visual communication. Created engaging social media content, marketing materials and digital campaigns to boost client visibility. Oversaw art direction, graphic design and print production to maintain brand consistency and quality. Collaborated with clients and cross-functional teams to deliver tailored creative solutions. Managed end-to-end event organization, from concept design to on-ground execution. Delivered innovative design solutions across print, outdoor and digital platforms.
Creative Manager at Global Trade Deal
May 1, 2024 - PresentDirected and executed creative strategy, photography, art direction and branding; led a team of designers on projects including Amazon content creation (Store design, A+ content, gallery images); designed UI/UX layouts, product & packaging designs and marketing materials; produced and edited videos for brand storytelling; collaborated with cross-functional teams to develop and execute marketing strategies; ensured brand consistency across digital, print and e-commerce channels while meeting deadlines.
Head of Design & Marketing at Global Trade Deal
April 30, 2024 - September 12, 2025Developed and implemented creative strategies to strengthen brand identity and market positioning; oversaw branding, digital assets, UI/UX designs, social media and e-commerce content; planned and executed marketing campaigns across digital, social media and e-commerce platforms; coordinated remotely with cross-functional teams to deliver cohesive branding and marketing solutions; managed video editing, motion graphics and illustration projects to support digital storytelling; monitored campaign performance to optimize design and marketing strategies.
Creative Lead / Senior Graphic Designer at Idea Group of Companies
December 31, 2021 - September 12, 2025Led branding, print packaging, product catalogs and corporate presentations to enhance brand communication. Created engaging UI/UX designs and e-commerce store creatives; directed product video set designs and visual storytelling for marketing campaigns; produced high-impact digital assets, social media content and marketing collaterals; managed end-to-end branding for exhibitions, trade shows and seminars; collaborated with cross-functional teams to deliver innovative, brand-consistent solutions across print, digital and event platforms.
Creative Head at F.F. Printers & Advertisers
January 1, 2022 - September 12, 2025Directed & designed creative projects for digital, packaging and large-scale outdoor advertising including hoardings, billboards, signage and transit ads; designed and executed exhibition stalls, event branding and promotional displays; created engaging social media content, marketing materials and digital campaigns to boost client visibility; oversaw art direction, graphic design and print production to maintain brand consistency and quality; collaborated with clients and cross-functional teams to deliver tailored creative solutions; managed end-to-end event organization from concept design to on-ground execution.
Education
Bachelor of Science in Computer Science (BSCS) at Virtual University of Pakistan
January 1, 2017 - December 31, 2021I.Com (Intermediate in Commerce) at Bufferzone Degree College, Karachi
January 1, 2011 - December 31, 2012Matric (Matriculation in Computer Science) at Karachi Academy Grammar School, Karachi
January 1, 2008 - December 31, 2010Diploma Graphic Designing at Karachi School of Art, DHA, Karachi
January 1, 2011 - July 1, 2011Certificate Web Designing at Aptech Computer Education, Karachi
September 1, 2018 - February 1, 2019Bachelor of Science in Computer Science at Virtual University of Pakistan
January 1, 2017 - January 1, 2021Intermediate in Commerce at Bufferzone Degree College, Karachi
January 1, 2011 - January 1, 2012Matriculation in Computer Science at Karachi Academy Grammar School, Karachi
January 1, 2008 - January 1, 2010Graphic Designing Diploma at Karachi School of Art, DHA, Karachi
January 1, 2011 - July 1, 2011Web Designing Certification at Aptech Computer Education, Karachi
September 1, 2018 - February 1, 2019Bachelor of Science in Computer Science at Virtual University of Pakistan
January 1, 2017 - January 1, 2021I.Com (Intermediate in Commerce) at Bufferzone Degree College, Karachi
January 1, 2011 - January 1, 2012Matriculation in Computer Science at Karachi Academy Grammar School, Karachi
January 1, 2008 - January 1, 2010Diploma in Graphic Designing at Karachi School of Art, DHA, Karachi
January 1, 2011 - July 1, 2011Web Designing at Aptech Computer Education, Karachi
September 1, 2018 - February 1, 2019Qualifications
Web Designing
September 1, 2018 - February 1, 2019Web Designing
September 1, 2018 - February 1, 2019Web Designing
September 1, 2018 - February 1, 2019Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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