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I am an award-winning Senior Graphic Designer with over 17 years of experience specializing in impactful, market-ready packaging for beverage, F&B, and lifestyle brands. I excel in logo refinement for legibility, cohesive brand identity, and packaging redesigns that enhance shelf appeal. My collaborative approach involves working directly with founders and brand teams to deliver fresh, innovative designs while preserving core brand values. Skilled in Adobe Creative Cloud and AI-assisted creative workflows, I adeptly coordinate production from concept to print. I also bring expertise as a Full Stack Developer and UI/UX designer, leveraging modern technologies to design and develop intuitive digital experiences.…I am an award-winning Senior Graphic Designer with over 17 years of experience specializing in impactful, market-ready packaging for beverage, F&B, and lifestyle brands. I excel in logo refinement for legibility, cohesive brand identity, and packaging redesigns that enhance shelf appeal. My collaborative approach involves working directly with founders and brand teams to deliver fresh, innovative designs while preserving core brand values. Skilled in Adobe Creative Cloud and AI-assisted creative workflows, I adeptly coordinate production from concept to print. I also bring expertise as a Full Stack Developer and UI/UX designer, leveraging modern technologies to design and develop intuitive digital experiences.

Shahbaz Khan Sherwani

Brand Designer, Graphic Designer, Motion Graphic Designer, +5

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I am an award-winning Senior Graphic Designer with over 17 years of experience specializing in impactful, market-ready packaging for beverage, F&B, and lifestyle brands. I excel in logo refinement for legibility, cohesive brand identity, and packaging redesigns that enhance shelf appeal. My collaborative approach involves working directly with founders and brand teams to deliver fresh, innovative designs while preserving core brand values. Skilled in Adobe Creative Cloud and AI-assisted creative workflows, I adeptly coordinate production from concept to print. I also bring expertise as a Full Stack Developer and UI/UX designer, leveraging modern technologies to design and develop intuitive digital experiences.…I am an award-winning Senior Graphic Designer with over 17 years of experience specializing in impactful, market-ready packaging for beverage, F&B, and lifestyle brands. I excel in logo refinement for legibility, cohesive brand identity, and packaging redesigns that enhance shelf appeal. My collaborative approach involves working directly with founders and brand teams to deliver fresh, innovative designs while preserving core brand values. Skilled in Adobe Creative Cloud and AI-assisted creative workflows, I adeptly coordinate production from concept to print. I also bring expertise as a Full Stack Developer and UI/UX designer, leveraging modern technologies to design and develop intuitive digital experiences.

Available to hire

I am an award-winning Senior Graphic Designer with over 17 years of experience specializing in impactful, market-ready packaging for beverage, F&B, and lifestyle brands. I excel in logo refinement for legibility, cohesive brand identity, and packaging redesigns that enhance shelf appeal. My collaborative approach involves working directly with founders and brand teams to deliver fresh, innovative designs while preserving core brand values.

Skilled in Adobe Creative Cloud and AI-assisted creative workflows, I adeptly coordinate production from concept to print. I also bring expertise as a Full Stack Developer and UI/UX designer, leveraging modern technologies to design and develop intuitive digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Intermediate

Work Experience

Senior Brand & Visual Designer at Gastronomica Middle East

December 1, 2017 - Present

Designed print and digital visual content for over 16 brand concepts, including promotional materials, email graphics, point-of-sale visuals, and branded merchandise. Led the creative direction for exhibition booths and regional brand activations, creating layouts and thematic concepts tailored for customer engagement and brand consistency. Produced motion content for digital screens and events using After Effects and Premiere Pro, including animated video loops and short branded clips. Integrated AI tools like Firefly and MidJourney to enhance visual storytelling and accelerate content iteration. Collaborated with cross-functional teams, marketing leads, and print vendors to deliver timely and high-quality content across multiple campaigns and platforms. Maintained a centralized archive of brand assets, templates, and campaign visuals to support internal departments and franchise partners.

Senior Designer at Andon Creative Design

December 31, 2017 - July 29, 2025

Developed creative concepts for press ads, advertising campaigns, brochures, and marketing materials delivering impactful visuals aligned with client branding. Designed 3D exhibition stands to support trade show and event presence with immersive visualizations. Applied client brand guidelines consistently across platforms. Managed end-to-end production workflows ensuring quality and timely delivery. Collaborated with clients on proposal layouts, print specifications, and scheduling to meet deadlines and project goals.

Brand Designer at Color Extreme Digital Printing

March 1, 2014 - July 29, 2025

Planned, conceptualized, and executed both digital and print media solutions tailored to clients’ commercial and promotional objectives. Created high-impact designs for product packaging, brochures, signage, and promotional displays. Ensured outputs aligned with brand guidelines while supporting marketing goals. Collaborated with stakeholders to refine messaging and enhance product visibility.

Graphic Designer at James Walter Thompson (JWT)

December 31, 2008 - July 29, 2025

Created concepts, graphics, and layouts for product illustrations and promotional materials. Advised clients on visual strategy, formats, and production timelines. Delivered brand-aligned designs across print and digital platforms.

Hardware and Software Engineer at Najmee’s Computer

January 10, 2005 - July 29, 2006

Provided hands-on support for desktop hardware and peripherals including installation, troubleshooting, and repair of PCs, printers, and networking components. Delivered responsive technical support, ensuring timely resolution of system issues per SLA. Installed and configured Windows-based operating systems and software applications. Maintained customer satisfaction by clear communications. Performed system imaging, re-imaging and OS recovery procedures to ensure operational requirements were met.

Senior Graphic Designer / AI Media Specialist / Senior Designer / Brand Designer / Graphic Designer / IT & Desktop Support Specialist / Co-Founder & CTO – UI/UX + Full stack Developer (Remote) at Gastronomica Middle East

December 31, 2025 - August 15, 2025

Led design and development initiatives including print and digital marketing assets, menus, branding, and events. Created visuals for social media and Instagram driving engagement. Collaborated across product, marketing, and content teams for cohesive campaigns. Led multiple product packaging redesigns enhancing logo legibility and brand clarity optimized for various printing formats. Managed market-specific adaptations ensuring regulatory compliance. Partnered with founders to preserve brand essence while modernizing visual identity.

Branding and Design Specialist (Remote) at Philippines

January 1, 2022 - Present

Delivered branding projects for high-profile clients in hospitality, real estate, and corporate sectors. Designed logos, typography, and marketing collateral for regional and international campaigns. Collaborated with copywriters, photographers, and developers ensuring creative consistency across channels. Created print and digital marketing materials for clients such as DAMAC, PepsiCo, and Carrefour with quality control coordination. Developed brand identity systems and corporate collateral for sectors including hospitality, retail, and government.

Education

Bachelor of Science at University of London (Goldsmiths)

January 1, 2022 - July 29, 2025

Diploma at Computer Universe

January 1, 2002 - December 31, 2003

Diploma at Graphic Designs / Computer Hardware Engineering

January 1, 2002 - December 31, 2003

BSc (Hons) Artificial Intelligence & Computer Science at University of London (Goldsmiths)

January 11, 2030 - August 15, 2025

Diploma in Graphic Design / Computer Hardware Engineering at Computer Universe

January 1, 2002 - January 1, 2003

at Andon Creative Design

March 1, 2014 - December 1, 2017

at Color Extreme Digital Printing

December 1, 2008 - March 1, 2014

at James Walter Thompson (JWT)

March 1, 2006 - December 1, 2008

at Najmee’s Computer

March 1, 2003 - December 1, 2005

Qualifications

Diploma in Graphic Designs / Computer Hardware Engineering

January 1, 2002 - December 31, 2003

Industry Experience

Media & Entertainment, Consumer Goods, Travel & Hospitality, Retail, Professional Services, Financial Services, Transportation & Logistics, Software & Internet, Real Estate & Construction, Government