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I am a digital marketing professional with an MSc in Digital Marketing and over two years of experience in campaign planning, SEO, paid advertising, and analytics. I specialize in optimizing campaigns and analyzing performance to improve CPA, CPC, CPM, and ROAS. I excel at partner management, client relationships, and consultative selling, training advertisers, and delivering KPI-driven strategies that drive engagement, conversions, and sustainable growth. I’m known for turning insights into action, collaborating across teams to meet goals, and helping advertisers scale outcomes through data-driven strategies. I enjoy learning, sharing knowledge with teammates, and continuously improving campaigns to achieve tangible business results.…I am a digital marketing professional with an MSc in Digital Marketing and over two years of experience in campaign planning, SEO, paid advertising, and analytics. I specialize in optimizing campaigns and analyzing performance to improve CPA, CPC, CPM, and ROAS. I excel at partner management, client relationships, and consultative selling, training advertisers, and delivering KPI-driven strategies that drive engagement, conversions, and sustainable growth. I’m known for turning insights into action, collaborating across teams to meet goals, and helping advertisers scale outcomes through data-driven strategies. I enjoy learning, sharing knowledge with teammates, and continuously improving campaigns to achieve tangible business results.

Shailja Parashar

Digital Marketer, Content Creator, Content Strategist, +6

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I am a digital marketing professional with an MSc in Digital Marketing and over two years of experience in campaign planning, SEO, paid advertising, and analytics. I specialize in optimizing campaigns and analyzing performance to improve CPA, CPC, CPM, and ROAS. I excel at partner management, client relationships, and consultative selling, training advertisers, and delivering KPI-driven strategies that drive engagement, conversions, and sustainable growth. I’m known for turning insights into action, collaborating across teams to meet goals, and helping advertisers scale outcomes through data-driven strategies. I enjoy learning, sharing knowledge with teammates, and continuously improving campaigns to achieve tangible business results.…I am a digital marketing professional with an MSc in Digital Marketing and over two years of experience in campaign planning, SEO, paid advertising, and analytics. I specialize in optimizing campaigns and analyzing performance to improve CPA, CPC, CPM, and ROAS. I excel at partner management, client relationships, and consultative selling, training advertisers, and delivering KPI-driven strategies that drive engagement, conversions, and sustainable growth. I’m known for turning insights into action, collaborating across teams to meet goals, and helping advertisers scale outcomes through data-driven strategies. I enjoy learning, sharing knowledge with teammates, and continuously improving campaigns to achieve tangible business results.

Available to hire

I am a digital marketing professional with an MSc in Digital Marketing and over two years of experience in campaign planning, SEO, paid advertising, and analytics. I specialize in optimizing campaigns and analyzing performance to improve CPA, CPC, CPM, and ROAS. I excel at partner management, client relationships, and consultative selling, training advertisers, and delivering KPI-driven strategies that drive engagement, conversions, and sustainable growth.

I’m known for turning insights into action, collaborating across teams to meet goals, and helping advertisers scale outcomes through data-driven strategies. I enjoy learning, sharing knowledge with teammates, and continuously improving campaigns to achieve tangible business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Executive at HAARMK Info Tech Pvt Ltd.

July 1, 2024 - October 8, 2025

Partnered with clients to understand strategic and tactical marketing goals, delivering tailored campaigns that increased engagement by 30% and follower interactions by 45%. Managed Meta Ads campaigns, optimizing bidding strategies to improve CPC by 15% and deliver a 10% increase in conversions. Analyzed campaign performance in Google Analytics, recommending adjustments that reduced CPA and improved ROAS by 40% across all accounts.

Marketing Consultant at SPEARTALENT IT Consulting Pvt Ltd.

June 1, 2021 - October 8, 2025

Designed marketing strategies that delivered a 20% increase in client acquisition, surpassing quarterly KPIs. Tailored campaigns based on industry and competitor analysis, improving candidate engagement by 15%. Acted as primary client contact, addressing objections and positioning campaigns around CPA- and ROI-focused KPIs. Provided insights that improved budget allocation efficiency and lowered CPC while increasing ROAS by 30%.

Digital Marketing Executive at HAARMK Info Tech Pvt Ltd

July 1, 2024 - October 8, 2025

Marketing Consultant at SPEARTALENT IT Consulting Pvt Ltd

June 30, 2021 - October 8, 2025

Designed marketing strategies that delivered a 20% increase in client acquisition, surpassed quarterly KPIs. Tailored campaigns based on industry and competitor analysis, improving candidate engagement by 15%. Acted as primary client contact, addressing objections and positioning campaigns around CPA- and ROI-focused KPIs. Provided insights that improved budget allocation efficiency and lowered CPC while increasing ROAS by 30%.

Digital Marketing Executive at HAARMK Info Tech Pvt Ltd.

July 1, 2024 - October 8, 2025

Partnered with clients to understand strategic and tactical marketing goals, delivering tailored campaigns that increased engagement and follower interactions. Managed Meta Ads campaigns, optimizing bidding strategies to improve CPC and deliver a rise in conversions. Analyzed campaign performance in Google Analytics and recommended adjustments that reduced CPA and improved ROAS across accounts.

Marketing Consultant at SPEARTALENT IT Consulting Pvt Ltd.

June 1, 2021 - October 8, 2025

Designed marketing strategies that increased client acquisition, tailored campaigns based on industry and competitor analysis, and acted as the primary client contact to address objections and align campaigns with CPA- and ROI-focused KPIs. Provided actionable insights to improve budget allocation efficiency and reduce CPC while increasing ROAS.

Education

Master's in Digital Marketing at Dublin City University, Ireland

January 1, 2024 - January 1, 2025

Master of Commerce at Jiwaji University, India

January 1, 2021 - January 1, 2023

Bachelor of Commerce Honours at Prestige Institute of Management, India

January 1, 2017 - January 1, 2020

Master of Science in Digital Marketing at Dublin City University

January 1, 2024 - January 1, 2025

Master’s in Commerce at Jiwaji University

January 1, 2021 - January 1, 2023

Bachelor of Commerce Honours at Prestige Institute of Management

January 1, 2017 - January 1, 2020

Master’s in Digital Marketing at Dublin City University, Ireland

January 1, 2024 - January 1, 2025

Master’s in Commerce at Jiwaji University, India

January 1, 2021 - January 1, 2023

Bachelor of Commerce Honours at Prestige Institute of Management, India

January 1, 2017 - January 1, 2020