Hi, I'm Shaista Akbar, a creative and result-driven Social Media Marketer specializing in Instagram and Facebook marketing. I began my journey in 2023 and have been managing online marketing for small businesses across various industries. I have completed professional training in Social Media Marketing and love designing content that aligns with brand identity. I enjoy running paid ad campaigns that help increase reach, brand awareness, and conversions for my clients.…

Shaista Akbar

Hi, I'm Shaista Akbar, a creative and result-driven Social Media Marketer specializing in Instagram and Facebook marketing. I began my journey in 2023 and have been managing online marketing for small businesses across various industries. I have completed professional training in Social Media Marketing and love designing content that aligns with brand identity. I enjoy running paid ad campaigns that help increase reach, brand awareness, and conversions for my clients.…

Available to hire

Hi, I’m Shaista Akbar, a creative and result-driven Social Media Marketer specializing in Instagram and Facebook marketing. I began my journey in 2023 and have been managing online marketing for small businesses across various industries.

I have completed professional training in Social Media Marketing and love designing content that aligns with brand identity. I enjoy running paid ad campaigns that help increase reach, brand awareness, and conversions for my clients.

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Language

English
Advanced
Urdu
Advanced

Work Experience

Freelance Social Media Marketer at Various Clients
January 1, 2022 - Present
I help brands grow on Instagram & Facebook through smart strategy, scroll-stopping content, and high-performing ad campaigns. No fluff — just real results: ✔️ Targeted Meta ads ✔️ Post design & content and short videos that converts ✔️ Account setup, optimization & daily growth Designed posts and short-form videos tailored to the brand identity. Managed Facebook & Instagram pages, including content, scheduling, and engagement. Ran paid ad campaigns to increase reach, brand awareness, and conversions. Worked with clients in the cosmetics, jewelry, and coffee shop industries, and many other businesses.
Freelance Social Media Marketer at Various Clients
January 1, 2023 - Present
Designed posts and short-form videos tailored to brand identity. Managed Facebook & Instagram pages including content creation, post scheduling, and audience engagement. Ran paid ad campaigns to increase reach, brand awareness, and conversions. Worked with clients in cosmetics, jewelry, and coffee shop industries.

Education

English literature and Linguistics at Numl
February 1, 2018 - February 1, 2022

Qualifications

Certified in Social Media Marketing
March 30, 2022 - July 30, 2022
Completed Social Media Marketing training from DanKash a well-known digital skills platform in Pakistan. Gained hands-on experience in Facebook & Instagram ads, content creation, page optimization, and audience targeting for business growth."
Certified in Social Media Marketing
January 11, 2030 - July 26, 2025

Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Professional Services, Other, Real Estate & Construction
    uniE621 Social Media Post Design for Shoe Brand – Product Feature
    I designed a modern and eye-catching social media post for a shoe brand to promote one of their latest arrivals. The post focused on clean visuals, highlighting the product’s style and comfort with minimal text and strong visual appeal. The post included: A high-quality image of the shoe (angled or on-foot) Key features like comfort, design, or material A simple call-to-action (e.g., “Shop Now” or “Available in All Sizes”) Consistent branding with colors and fonts matching the brand identity This post helped the brand showcase its product professionally and attract customer interest through Instagram and Facebook.…
    uniE621 Social Media Post Design for Parlor – Service Highlight
    I created a stylish and clean social media post for a beauty parlor to promote their skincare and hair services. The design used soft tones and elegant fonts to match the parlor’s brand, with a clear call-to-action encouraging bookings.…
    uniE621 Social Media Post Design for Real Estate – Property Promotion
    I designed a clean and eye-catching post for a real estate business to promote a featured property. The goal was to make the property stand out with high-quality visuals, clear details, and a strong call-to-action. The post included: Property images with price and location Key features like number of rooms, area, and nearby facilities Contact info and “Book a Visit” call-to-action This post was created to help attract serious buyers and inquiries through Facebook and Instagram, and it aligned with the brand’s professional look and feel.…
    uniE621 Social Media Post Design for Beauty Salon – Service Promotion
    I created a visually appealing post for a beauty salon to highlight their facial and hair services. The design focused on soft, elegant colors that reflect the salon's brand. I included a clear call-to-action to encourage bookings through Instagram DM and WhatsApp. The post was designed to: Match the salon’s aesthetic Showcase the services offered Attract local women looking for skincare or hair treatments This type of content helps salons stay active online and build trust with potential clients. branding photo graphicdesigner logo designer…
    uniE621 Social Media Post Creation for Restaurant – Food Promotion Design
    I created a visually appealing social media post for a restaurant to promote one of their popular dishes and attract more dine-in and takeaway customers. 🔹 Platform: Instagram & Facebook 🔹 Post Type: Static image or short video 🔹 Goal: Highlight a signature dish and increase engagement My Role: Designed an eye-catching food post using high-quality visuals Added appealing text (dish name, price, call-to-action like “Order Now” or “Limited Time Offer”) Choose warm and appetizing colors to match the brand’s vibe Used clear fonts and layout to keep the focus on the food Optimized the design for both story and feed formats Result: The post received good engagement and attracted new followers Helped the restaurant look more professional and consistent online Encouraged more customers to visit or place an order This kind of content is ideal for restaurants looking to build their online presence and attract local food lovers through tempting visuals. photo graphicdesigner designer branding logo…
    uniE608 Instagram Reel Creation for Cosmetics Brand – Product Highlight Video
    I created a short and engaging Instagram Reel for a cosmetics brand to showcase one of their featured products in a visually appealing way. 🔹 Brand Type: Skincare & Beauty 🔹 Platform: Instagram Reels 🔹 Objective: Grab attention, build interest, and drive product inquiries My Role: Selected short video clips and images of the product Edited the footage into a smooth, trendy Reel Added transitions, music, and text overlays (e.g., benefits, usage, call-to-action) Matched the video aesthetic with the brand’s style (soft, minimal, clean) Optimized for vertical view with proper timing and flow Result: Helped the brand present its product professionally The Reel received positive engagement and was used in both organic and paid content Strengthened the brand’s visual identity and online presence…
    paper Consistent Facebook & Instagram Account Management for a Small Business

    I managed both Facebook and Instagram accounts for a small business to help them stay active, build trust, and connect with their audience on a regular basis.

    🔹 Platforms: Facebook & Instagram
    🔹 Business Type: [e.g., Local Boutique / Beauty Salon / Home-Based Brand]
    🔹 Duration: [e.g., 1 Month / Ongoing]
    🔹 Goal: Maintain a consistent online presence and improve engagement

    My Responsibilities:

    Created and scheduled regular posts (3–5 per week)

    Designed simple, brand-aligned visuals

    Wrote short, clear captions with relevant hashtags

    Responded to comments and basic inbox queries

    Monitored page insights to understand what content performs better

    Result:

    The pages remained active with consistent posting

    Engagement improved gradually over the weeks

    Helped the business build a more professional presence online

    This project allowed the client to focus on running their business while I handled the day-to-day social media tasks.

    paper Professional Facebook & Instagram Page Optimization for Better Branding

    I worked on optimizing a client’s Facebook and Instagram pages to improve their overall branding, trust, and engagement.

    🔹 Platforms: Facebook & Instagram
    🔹 Business Type: [e.g., Beauty Salon / Clothing Brand / Small Local Business]
    🔹 Goal: Make the pages look professional and ready for marketing campaigns

    What I did:

    Updated profile and cover photos with high-quality designs

    Wrote compelling and clear bios that reflect the business identity

    Added proper contact info, location, and business categories

    Optimized buttons (like “Send Message” or “Book Now”)

    Organized story highlights with custom covers

    Cleaned up outdated or low-quality posts

    Result:

    The pages now look more professional and trustworthy

    Clear call-to-actions are helping attract more engagement and messages

    The client is now ready to run ads and promote their services confidently

    This service helps small businesses make a strong first impression on social media and build the foundation for future marketing success.

    paper Meta Ad Campaign for Local Salon to Increase Message Inquiries

    I created and managed a Meta (Facebook and Instagram) ad campaign for a small local beauty salon that wanted to increase its visibility and receive more message inquiries from potential clients.

    Wrote simple and clear ad copy that introduced the salon’s services and invited users to ask questions or book via DM

    Used a short video showcasing real services (facial, haircut, bridal prep)

    Set up the ad with detailed targeting based on location and interest

    Monitored ad performance throughout the week

    Results:

    Received a good number of inquiries through DM during the ad period

    Helped the salon reach new local people and build awareness

    The client was happy with the engagement and plans to run another ad

    This project helped the client take their first step into online advertising and reach more people through Meta platforms.

    paper Content Creation

    Created engaging and on-brand content for Instagram and Facebook, including post designs, captions, and short-form videos. Focused on visuals that attract, captions that convert, and strategies that boost reach and engagement.
    Used tools like Canva, CapCut, and Meta Business Suite to design, edit, and schedule content that aligns with client goals. Also optimized posts for better performance and brand consistency.