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I am a creative and strategic design leader with over 10 years of experience in managing branding, UX/UI design, and identity design. I thrive on transforming ideas into compelling visual narratives that resonate with audiences. My journey has equipped me with the skills to balance creativity and business acumen effectively.…

Shaista Syed

Creative Director, Graphic Designer, Art Director, +4

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I am a creative and strategic design leader with over 10 years of experience in managing branding, UX/UI design, and identity design. I thrive on transforming ideas into compelling visual narratives that resonate with audiences. My journey has equipped me with the skills to balance creativity and business acumen effectively.…

Available to hire

I am a creative and strategic design leader with over 10 years of experience in managing branding, UX/UI design, and identity design. I thrive on transforming ideas into compelling visual narratives that resonate with audiences. My journey has equipped me with the skills to balance creativity and business acumen effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Hindi

Advanced

Work Experience

Art Director at Tooka Libels Brand Startup

October 1, 2021 - October 31, 2025

In this role, I led the creative vision and design strategy for a new brand, overseeing everything from brand identity to digital assets. I collaborated closely with cross-functional teams to ensure brand consistency across all platforms.

Art Director at Tokio Lilies Brand Startup

October 1, 2021 - Present

Led branding, visual identity, and design development for a new brand. Managed creative teams and projects to deliver high-quality design solutions. Focused on creating engaging user experiences and visual storytelling.

Freelancer at Self-Employed

September 30, 2021 - September 18, 2025

Provided design consultancy and creative direction for various clients across multiple industries, focusing on branding and visual communication.

Freelancer at Various Clients

January 1, 2020 - October 31, 2025

Worked with several clients on branding and design projects, offering tailored solutions that fit their unique needs. Focused on delivering high-quality designs while maintaining strong client communication.

Management Trainee at Mahindra & Mahindra

December 31, 2019 - September 18, 2025

Contributed to HR projects and received hands-on experience in design and project management, while supporting the HR team.

Video Editor & Motion Graphic Designer at Creative Studios Ltd

August 1, 2019 - Present

Produced and edited video content including commercials, social media videos, and short films. Created motion graphics and animations using Adobe After Effects and Premiere Pro to enhance storytelling. Collaborated with directors and producers to deliver high-quality content on schedule.

Junior Graphic Designer at Bright Ideas Agency

September 1, 2017 - August 17, 2025

Assisted in creating branding materials, brochures, and digital content. Supported senior designers in the production of visual assets and maintained project files. Gained experience with Adobe Suite including Photoshop and Illustrator.