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I’m Shalini, a results-driven digital marketing leader with 8+ years of experience scaling marketing engines for B2B SaaS, AI/Tech, Ed-Tech, and digital agency environments. I specialize in demand generation, social media, email marketing and automation, SEO, paid performance, content strategy, and ABM, delivering measurable ROI across channels. I’ve led multi-million dollar budgets, managed high-performance teams, and consistently growth-hack MQL-to-SQL pipelines while aligning marketing with sales to drive enterprise value. I’m adaptable across startups and enterprises, thriving in fast-paced environments, and I’ve been recognized among the Top 20 Women in Digital Marketing in India. I’m passionate about building cohesive GTM programs, shaping brand narratives, and turning data into actionable strategies that move the needle for buyers and stakeholders alike.…I’m Shalini, a results-driven digital marketing leader with 8+ years of experience scaling marketing engines for B2B SaaS, AI/Tech, Ed-Tech, and digital agency environments. I specialize in demand generation, social media, email marketing and automation, SEO, paid performance, content strategy, and ABM, delivering measurable ROI across channels. I’ve led multi-million dollar budgets, managed high-performance teams, and consistently growth-hack MQL-to-SQL pipelines while aligning marketing with sales to drive enterprise value. I’m adaptable across startups and enterprises, thriving in fast-paced environments, and I’ve been recognized among the Top 20 Women in Digital Marketing in India. I’m passionate about building cohesive GTM programs, shaping brand narratives, and turning data into actionable strategies that move the needle for buyers and stakeholders alike.

Shalini R

Marketing Strategist, Growth Marketer, Marketing Consultant, +2

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I’m Shalini, a results-driven digital marketing leader with 8+ years of experience scaling marketing engines for B2B SaaS, AI/Tech, Ed-Tech, and digital agency environments. I specialize in demand generation, social media, email marketing and automation, SEO, paid performance, content strategy, and ABM, delivering measurable ROI across channels. I’ve led multi-million dollar budgets, managed high-performance teams, and consistently growth-hack MQL-to-SQL pipelines while aligning marketing with sales to drive enterprise value. I’m adaptable across startups and enterprises, thriving in fast-paced environments, and I’ve been recognized among the Top 20 Women in Digital Marketing in India. I’m passionate about building cohesive GTM programs, shaping brand narratives, and turning data into actionable strategies that move the needle for buyers and stakeholders alike.…I’m Shalini, a results-driven digital marketing leader with 8+ years of experience scaling marketing engines for B2B SaaS, AI/Tech, Ed-Tech, and digital agency environments. I specialize in demand generation, social media, email marketing and automation, SEO, paid performance, content strategy, and ABM, delivering measurable ROI across channels. I’ve led multi-million dollar budgets, managed high-performance teams, and consistently growth-hack MQL-to-SQL pipelines while aligning marketing with sales to drive enterprise value. I’m adaptable across startups and enterprises, thriving in fast-paced environments, and I’ve been recognized among the Top 20 Women in Digital Marketing in India. I’m passionate about building cohesive GTM programs, shaping brand narratives, and turning data into actionable strategies that move the needle for buyers and stakeholders alike.

Available to hire

I’m Shalini, a results-driven digital marketing leader with 8+ years of experience scaling marketing engines for B2B SaaS, AI/Tech, Ed-Tech, and digital agency environments. I specialize in demand generation, social media, email marketing and automation, SEO, paid performance, content strategy, and ABM, delivering measurable ROI across channels. I’ve led multi-million dollar budgets, managed high-performance teams, and consistently growth-hack MQL-to-SQL pipelines while aligning marketing with sales to drive enterprise value.

I’m adaptable across startups and enterprises, thriving in fast-paced environments, and I’ve been recognized among the Top 20 Women in Digital Marketing in India. I’m passionate about building cohesive GTM programs, shaping brand narratives, and turning data into actionable strategies that move the needle for buyers and stakeholders alike.

Skills

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Work Experience

Digital Marketing Manager at Digital East

March 1, 2023 - April 1, 2024

Developed and executed multi-channel performance marketing strategy across Google Ads, LinkedIn Ads, Meta Ads, TikTok, and programmatic advertising, delivering a 35% ROI uplift. Built and managed social media across Instagram, LinkedIn, Facebook, and TikTok, achieving a 50% increase in follower engagement and community interactions. Designed and executed email campaigns, newsletters, drip sequences, and promos to sustain audience engagement and nurture leads. Led a technical SEO overhaul (keyword research, on-page optimization, internal linking, authority building), boosting organic traffic and inbound MQL volume. Planned international industry events in Germany and Delhi with 40,000+ attendees, generating enterprise pipeline. Built dashboards tracking CPL, funnel conversions, open rates, reach, and ROI.

Head of Marketing at Techweirdo

February 1, 2022 - January 1, 2023

Managed a $5M annual marketing P&L, overseeing paid media, social media, email marketing, SEO, and events with full ROI accountability. Led end-to-end social media across channels (content planning, scheduling, community management, and paid campaigns) driving a qualified pipeline. Built and optimized email marketing and lifecycle automation (HubSpot/Marketo), improving engagement and shortening time-to-conversion. Orchestrated Marketing–Sales–SDR alignment, boosting SQL pipeline by 30% through funnel and nurture optimization. Implemented A/B testing across landing pages, subject lines, and creatives, improving conversions. Presented revenue-attributed dashboards with clear channel performance.

Senior Specialist Manager at Simplilearn

January 1, 2021 - February 1, 2022

Developed B2B content and email marketing strategies, increasing lead generation by 35% through segmented campaigns and lifecycle automation. Optimized emails using HubSpot and Marketo, achieving a 15% lift in key metrics. Managed social media content across LinkedIn, Instagram, and Facebook to maintain consistent brand voice and engagement. Created whitepapers, case studies, and blog content aligned with SEO to boost organic visibility and support the funnel.

Senior Inside Sales Manager at Edureka

September 1, 2019 - January 1, 2021

Led social media advertising across Facebook, Instagram, and LinkedIn to boost product visibility and engagement by 40%. Developed email sequences for new product GTM launches with personalized messaging to drive conversions. Trained junior marketers on social media management, email marketing best practices, and campaign execution.

Team Lead – Product Marketing at Clearwater

April 1, 2017 - September 1, 2019

Spearheaded multi-channel campaigns across social media, email, and digital ads, contributing to 20% market share growth. Mentored 30 team members across social media strategy, email marketing, SEO, and customer engagement. Conducted competitor analysis and market research to sharpen brand positioning and sustain competitive edge.