I am a strategic and creative B2B marketing professional with a passion for digital storytelling, lifecycle marketing, and AI-enhanced campaign execution. I design and optimise multi-channel strategies to drive brand engagement, customer retention, and sales enablement, leveraging tools like HubSpot, Salesforce, Zapier, and n8n to automate and optimise campaigns. I excel at cross-functional collaboration, campaign reporting, and content creation, and I bring a human-centric, data-driven approach to messaging. As a CIM member, I am committed to ongoing CPD to stay ahead of industry trends and best practices.

Shalvia Singh

I am a strategic and creative B2B marketing professional with a passion for digital storytelling, lifecycle marketing, and AI-enhanced campaign execution. I design and optimise multi-channel strategies to drive brand engagement, customer retention, and sales enablement, leveraging tools like HubSpot, Salesforce, Zapier, and n8n to automate and optimise campaigns. I excel at cross-functional collaboration, campaign reporting, and content creation, and I bring a human-centric, data-driven approach to messaging. As a CIM member, I am committed to ongoing CPD to stay ahead of industry trends and best practices.

Available to hire

I am a strategic and creative B2B marketing professional with a passion for digital storytelling, lifecycle marketing, and AI-enhanced campaign execution. I design and optimise multi-channel strategies to drive brand engagement, customer retention, and sales enablement, leveraging tools like HubSpot, Salesforce, Zapier, and n8n to automate and optimise campaigns.

I excel at cross-functional collaboration, campaign reporting, and content creation, and I bring a human-centric, data-driven approach to messaging. As a CIM member, I am committed to ongoing CPD to stay ahead of industry trends and best practices.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing Executive at Algae Products International
June 1, 2024 - Present
Planned and executed integrated B2B/B2C campaigns across email, LinkedIn, website, and influencer channels, boosting engagement by 30%. Created content including blogs, case studies, whitepapers, and digital assets to strengthen sales enablement and brand storytelling. Managed website updates and SEO strategy to support brand expansion and customer acquisition. Produced campaign dashboards and reports using analytics tools to optimise performance. Coordinated events and digital campaigns to ensure measurable ROI and audience growth.
Public Relations Intern at Symmetric PR Limited
June 1, 2024 - October 5, 2025
Drafted press releases and supported press office responses to media enquiries. Improved email campaign performance (+37% opens, +22% clicks) through segmentation. Managed website updates, applying analytics to boost engagement.
Media Manager at Ellipsis
September 1, 2022 - October 5, 2025
Directed media strategy across platforms, driving a 40% increase in audience reach within 12 months. Conducted in-depth audience research to shape personalised event and content experiences. Produced multi-format content using Adobe Photoshop and Premiere Pro to increase visibility. Provided live coverage and social amplification at events, enhancing community interaction.
Communications Intern at Bharat Samachar
February 1, 2021 - October 5, 2025
Wrote and distributed press releases and advisories for time-sensitive communications. Managed journalist contact databases, improving media outreach efficiency. Prepared daily monitoring reports to guide communications strategy and media response.
Marketing Executive at Algae Products International
June 1, 2024 - November 5, 2025
Spearheaded B2B marketing strategy for algae-based superfood products, aligning content with brand and sales objectives. Designed brochures, whitepapers, and digital assets; executed lifecycle campaigns (onboarding, upsell, retention); built dynamic email templates; analyzed campaign performance via A/B testing; orchestrated influencer-led campaigns using Headless AI and automated workflows via n8n; launched a complete B2C website and grew social engagement.
Public Relations Intern at Symmetric PR Limited
June 1, 2024 - June 1, 2024
Optimized email campaigns using segmentation, boosting open rates by 37% and click-throughs by 22%. Maintained and updated web content and leveraged analytics to improve site engagement. Interpreted KPIs to guide data-driven marketing decisions.
Marketing Intern at Story Of Me
May 1, 2024 - May 1, 2024
Coordinated closely with branding and digital teams to ensure aligned campaign messaging. Increased community growth by over 25% through proactive social media engagement on LinkedIn and Instagram. Developed and distributed targeted content in collaboration with the business development team.
Media Manager at Ellipsis
September 1, 2022 - September 1, 2022
Directed media strategy across platforms, driving a 40% increase in audience reach within 12 months. Conducted in-depth audience research to shape personalised event and content experiences. Produced multi-format content using Adobe Photoshop and Premiere Pro to increase visibility. Provided live coverage and social amplification at events, enhancing community interaction.
Communication Intern at Bharat Samachar
February 1, 2021 - February 1, 2021
Wrote and distributed press releases and advisories for time-sensitive communications. Managed journalist contact databases, improving media outreach efficiency. Prepared daily monitoring reports to guide communications strategy and media response.

Education

Bachelor of Journalism and Mass Communication at Banasthali Vidyapith
July 1, 2019 - May 1, 2022
Master's degree in International Media and Communication Studies at University Of Nottingham
September 1, 2022 - September 1, 2023
Master's in International Media and Communication Studies at University of Nottingham
September 1, 2022 - September 1, 2023
Bachelor of Journalism and Mass Communication at Banasthali Vidyapith Jaipur, India
July 1, 2019 - May 1, 2022

Qualifications

Chartered Marketer status (in progress)
January 11, 2030 - October 5, 2025
Chartered Institute of Marketing (CIM) Membership
January 11, 2030 - November 5, 2025

Industry Experience

Manufacturing, Professional Services, Media & Entertainment, Software & Internet, Wholesale & Distribution