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Creative Director with over 17+ years of professional experience spanning creative art direction, brand identity, illustration, print & digital design, event experience design, and brand storytelling. I balance artistic vision with responsible, thoughtfully executed solutions tailored to each narrative. I work across identities, packaging, UI/UX, and visual systems—building cohesive stories that connect people to brands. After studying Graphic Design in London and founding agencies, I’ve led brand direction for innovation and product initiatives as well as consumer and business marketing campaigns. I’m motivated by an entrepreneurial instinct and a desire to use my creative talents to create meaningful impact for society and the environment.…Creative Director with over 17+ years of professional experience spanning creative art direction, brand identity, illustration, print & digital design, event experience design, and brand storytelling. I balance artistic vision with responsible, thoughtfully executed solutions tailored to each narrative. I work across identities, packaging, UI/UX, and visual systems—building cohesive stories that connect people to brands. After studying Graphic Design in London and founding agencies, I’ve led brand direction for innovation and product initiatives as well as consumer and business marketing campaigns. I’m motivated by an entrepreneurial instinct and a desire to use my creative talents to create meaningful impact for society and the environment.

Shamas Bedi

Creative Director, Brand Designer, Graphic Designer, +3

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Creative Director with over 17+ years of professional experience spanning creative art direction, brand identity, illustration, print & digital design, event experience design, and brand storytelling. I balance artistic vision with responsible, thoughtfully executed solutions tailored to each narrative. I work across identities, packaging, UI/UX, and visual systems—building cohesive stories that connect people to brands. After studying Graphic Design in London and founding agencies, I’ve led brand direction for innovation and product initiatives as well as consumer and business marketing campaigns. I’m motivated by an entrepreneurial instinct and a desire to use my creative talents to create meaningful impact for society and the environment.…Creative Director with over 17+ years of professional experience spanning creative art direction, brand identity, illustration, print & digital design, event experience design, and brand storytelling. I balance artistic vision with responsible, thoughtfully executed solutions tailored to each narrative. I work across identities, packaging, UI/UX, and visual systems—building cohesive stories that connect people to brands. After studying Graphic Design in London and founding agencies, I’ve led brand direction for innovation and product initiatives as well as consumer and business marketing campaigns. I’m motivated by an entrepreneurial instinct and a desire to use my creative talents to create meaningful impact for society and the environment.

Available to hire

Creative Director with over 17+ years of professional experience spanning creative art direction, brand identity, illustration, print & digital design, event experience design, and brand storytelling. I balance artistic vision with responsible, thoughtfully executed solutions tailored to each narrative. I work across identities, packaging, UI/UX, and visual systems—building cohesive stories that connect people to brands.

After studying Graphic Design in London and founding agencies, I’ve led brand direction for innovation and product initiatives as well as consumer and business marketing campaigns. I’m motivated by an entrepreneurial instinct and a desire to use my creative talents to create meaningful impact for society and the environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative Director (Contractor) at Mindvalley

January 1, 2024 - Present

Lead art direction for innovation and product initiatives across B2B, B2C, States, Six, and external partnerships. Partner closely with the marketing team to visualize from ideation to execution for creative campaigns and event design. Lead branding initiatives for all business units from a creative/art direction perspective alongside the Chief Innovation Officer. Support delivery of brand and art assets for products and campaigns, help prepare creative strategy for new innovation initiatives, and coordinate/execute creative direction across product streams in line with company strategy.

Creative Director / Co-Founder at Shapes LDN

January 1, 2024 - Present

Co-founder and Creative Director at ShapesLDN. Leading brand and storytelling work-in-progress for Idris Elba’s Akuna Group. Responsible for rebranding and storytelling for Afriscaut, an online football scouting platform focused on African talent. Create brand identity narratives with thoughtful, well-rounded visual storytelling in close collaboration with founders.

Creative Director (Contractor) at Mindvalley / Kuala Lumpur, Malaysia

January 1, 2024 - Present

Lead art direction for innovation and product initiatives across B2B, B2C, States, Six, and external partnerships. Partners with marketing to visualize concepts into executed creative campaigns and event design. Leads branding initiatives for business units from a creative and art direction perspective alongside the Chief Innovation Officer. Supports delivery of brand and art assets across products and campaigns, helps prepare creative strategy for new innovation initiatives, and coordinates end-to-end creative direction for multiple product streams in line with agreed strategy.

Co-Founder / Creative Director at Shapes LDN / London

January 1, 2024 - Present

Co-founder and Creative Director at ShapesLDN. Currently working on brand and storytelling for Idris Elba’s Akuna Group. Rebranding and storytelling of Afriscaut, an online football scouting platform for African talent. Creating brand identity narratives with thoughtful, well-rounded visual storytelling while working closely with founders, covering identity, narrative, and cross-channel brand presentation.

Graphic Designer at Mindvalley

January 1, 2019 - January 1, 2024

Leading the brand direction with identity, product branding, marketing assets, events, and print & digital media. Designing cutting-edge visuals across the company ecosystem.

Graphic Designer (Brand Direction Lead) at Mindvalley / Kuala Lumpur, Malaysia

January 1, 2019 - January 1, 2024

Led brand direction with identity, product branding, marketing assets, and event design across print and digital media. Designed cutting-edge visuals across the company ecosystem and supported consistent brand storytelling across touchpoints, including campaign and collateral creation.

Founder at Jangal Arts

January 1, 2016 - Present

Founder of Jangal, an organisation focused on creatively inspiring & educating future generations through art, science, and technology to preserve Earth and humanity. Worked on brand direction, company culture, exhibitions, and artist curation.

Founder at Jangal Arts / New Delhi, India

January 1, 2016 - Present

Founded Jangal, an organization focused on creatively inspiring and educating future generations through art, science, and technology to preserve Earth and humanity. Worked on brand direction, company culture, exhibitions, and artist curation.

Co-Founder & Art Director at Foxity

January 1, 2015 - January 1, 2018

Co-founder and Art Director leading brand direction across identity, websites, and Android & iOS apps. Delivered merchandise, print & digital media, created visuals and illustrations for product marketing, directed promotional videos, and organized music and promotional events.

Co-Founder & Art Director at Foxity / New Delhi, India

January 1, 2015 - January 1, 2018

Co-founded and led brand direction including identity, websites, and Android/iOS apps, plus merchandise, print, and digital media. Created visuals and illustrations for marketing the product, directed videos for promotional and marketing materials, and organized music and promotional events to support brand growth.

Co-Founder & Art Director at Handyland

January 1, 2014 - January 1, 2018

Co-founder & Art Director at Handyland (design and digital agency). Worked on global branding projects including identities, illustrations, and animations. Collaborated with developers to deliver bespoke websites.

Co-Founder & Art Director at Handyland / New Delhi, India

January 1, 2014 - January 1, 2018

Co-founded Handyland, a design and digital agency. Worked across branding projects including identities, illustration, and animations for clients globally. Collaborated with developers to deliver bespoke websites and ensured visual direction matched project goals.