I lead a squad of boundary-pushers to craft campaigns that live stories and deliver measurable value. Working with Business Directors and Sales Teams across APAC, I align big-picture creative visions with client objectives, ensuring our campaigns are not only memorable but measurable. In my first year, I helped convert over USD 4 million in revenue by delivering strategies that balanced brand impact with concrete business value. From ideation to execution, I guide the entire creative journey, fueling the team to innovate while keeping brand goals at the heart. I thrive on bold pitches and integrated campaigns that engage and reward audiences across APAC, elevating brands and delivering results that stick for clients and their customers. I also explore the power of AI and prompts to unlock sharper insights and scalable impact.

Sham

I lead a squad of boundary-pushers to craft campaigns that live stories and deliver measurable value. Working with Business Directors and Sales Teams across APAC, I align big-picture creative visions with client objectives, ensuring our campaigns are not only memorable but measurable. In my first year, I helped convert over USD 4 million in revenue by delivering strategies that balanced brand impact with concrete business value. From ideation to execution, I guide the entire creative journey, fueling the team to innovate while keeping brand goals at the heart. I thrive on bold pitches and integrated campaigns that engage and reward audiences across APAC, elevating brands and delivering results that stick for clients and their customers. I also explore the power of AI and prompts to unlock sharper insights and scalable impact.

Available to hire

I lead a squad of boundary-pushers to craft campaigns that live stories and deliver measurable value. Working with Business Directors and Sales Teams across APAC, I align big-picture creative visions with client objectives, ensuring our campaigns are not only memorable but measurable. In my first year, I helped convert over USD 4 million in revenue by delivering strategies that balanced brand impact with concrete business value.

From ideation to execution, I guide the entire creative journey, fueling the team to innovate while keeping brand goals at the heart. I thrive on bold pitches and integrated campaigns that engage and reward audiences across APAC, elevating brands and delivering results that stick for clients and their customers. I also explore the power of AI and prompts to unlock sharper insights and scalable impact.

See more

Language

English
Fluent

Work Experience

Creative Director APAC at TLC Worldwide
September 1, 2023 - Present
Lead a squad of boundary-pushers to craft campaigns that live stories and deliver measurable business value. Align creative visions with client objectives across APAC, oversee ideation to execution, drive pitches, and deliver integrated campaigns that engage audiences and generate revenue.
Senior Art Director at Now Comms Asia
January 1, 2021 - September 1, 2023
Specialized in serving B2B by crafting impactful digital, hybrid, and physical events aligned with clear goals. Key member of the pitch team, ensuring ideation was results-driven and delivering strategic creative direction.
Head of Art at RedWorks, Inc.
January 1, 2014 - January 1, 2015
Head of Art responsible for establishing and leading the creative vision, mentoring a multidisciplinary team across three business units, and developing Corporate Identity Guidelines during a rebranding effort to ensure a cohesive brand experience.
Senior Art Director at McCann Healthcare
February 1, 2017 - April 1, 2020
Helped convert over SGD 2 million in revenue by bridging healthcare professionals and consumers, redefining portrayals of medical experts, and driving creative solutions across campaigns from concept to launch.
Senior Creative at Frontage
July 1, 2012 - June 1, 2013
Led the creative department, elevated brand positioning and communications for Sony across Singapore, Southeast Asia, and the Middle East, shaping impactful campaigns and ensuring brand leadership.
Senior Art Director at McCann Worldgroup Singapore
July 1, 2011 - June 1, 2012
Recruited to push boundaries for OCBC and other clients, elevating the brand's creative direction and delivering bold, innovative strategies.
Art Director at DDB Worldwide Pte Ltd
July 1, 2007 - July 1, 2011
Started with a bold spirit, collaborating with mentors to craft campaigns that stood out and delivered high-impact brand work across diverse accounts.

Education

BA (Hons), Graphic Design at Central Saint Martins College of Art & Design
January 1, 1998 - January 1, 2001
Diploma, Graphic and Typographic Design at London College of Communication
January 1, 1996 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other