I am a digital marketing professional with hands-on experience running paid campaigns, managing an e-commerce store and turning analytics data into decisions that move sales. I run my own Shopify store selling physical products, which means I understand the full picture from ad click to order fulfilment, not just the campaign side. My background also includes managing Google Ads and Meta campaigns end-to-end for multiple clients, building performance dashboards in GA4 and Looker Studio, and an MSc in Data Science that gives me stronger analytical depth than most marketing generalists. For a visually-led brand with strong existing creative assets, the job is making sure the right people see them, on the right platforms, at the right moment, and then measuring what actually drives purchases rather than vanity metrics. That is exactly the kind of work I want to be doing.

Shamna Kottakkodan

I am a digital marketing professional with hands-on experience running paid campaigns, managing an e-commerce store and turning analytics data into decisions that move sales. I run my own Shopify store selling physical products, which means I understand the full picture from ad click to order fulfilment, not just the campaign side. My background also includes managing Google Ads and Meta campaigns end-to-end for multiple clients, building performance dashboards in GA4 and Looker Studio, and an MSc in Data Science that gives me stronger analytical depth than most marketing generalists. For a visually-led brand with strong existing creative assets, the job is making sure the right people see them, on the right platforms, at the right moment, and then measuring what actually drives purchases rather than vanity metrics. That is exactly the kind of work I want to be doing.

Available to hire

I am a digital marketing professional with hands-on experience running paid campaigns, managing an e-commerce store and turning analytics data into decisions that move sales. I run my own Shopify store selling physical products, which means I understand the full picture from ad click to order fulfilment, not just the campaign side.

My background also includes managing Google Ads and Meta campaigns end-to-end for multiple clients, building performance dashboards in GA4 and Looker Studio, and an MSc in Data Science that gives me stronger analytical depth than most marketing generalists. For a visually-led brand with strong existing creative assets, the job is making sure the right people see them, on the right platforms, at the right moment, and then measuring what actually drives purchases rather than vanity metrics. That is exactly the kind of work I want to be doing.

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Work Experience

E-Commerce Store Owner at Independent Shopify Store
January 1, 2020 - Present
Run an independent Shopify store selling physical ornaments, managing everything from product listings and store optimisation through to paid promotion and order management. Set up and managed the Shopify store end-to-end including product pages, collections, pricing, checkout flow and conversion optimisation. Ran paid social campaigns to drive traffic to the store, testing creative formats and audiences to find what converted. Managed inventory, fulfilment logistics and customer communications independently.
Digital Marketing Executive and Web Developer at Falcon Corporate Services
December 1, 2022 - June 1, 2023
Ran end-to-end digital campaigns across Google Ads and paid social for multiple clients simultaneously, owning budgets, optimising bids and building funnel dashboards to track performance. Built monthly funnel dashboards in Google Analytics tracking traffic, leads and conversions, using insights to inform campaign and landing page decisions. Lifted conversion rates by 15% through landing page improvements and tightening the match between ad copy and page content. Conducted keyword research and competitor analysis that increased engagement by 10%. Promoted from marketing executive to web developer within the same organisation, developing and maintaining responsive pages in HTML, CSS and JavaScript.
Career Break — Full-time Parenting
January 1, 2023 - April 1, 2024
Completed data science coursework online and worked on personal analytics and e-commerce projects to keep skills current.
Data Science Intern at The Sparks Foundation
April 1, 2024 - June 1, 2024
Built classification models in Python achieving around 85% accuracy, produced visualisations for stakeholder reporting and reduced preprocessing errors by around 25%.
Data Analyst at KultureHire
November 1, 2024 - December 1, 2024
Built Power BI dashboards and conducted exploratory data analysis using SQL and Excel (Power Query) to surface actionable trends for HR teams.
Data Scientist at White Fire Technologies
August 1, 2025 - November 1, 2025
Built Python and SQL pipelines to clean and structure large datasets and surfaced findings in Power BI dashboards for non-technical stakeholders across a portfolio of enterprise clients.
Market Research and Venture Insight Analyst at PilotForge
February 1, 2026 - May 1, 2026
Analysed competitor landscapes and go-to-market strategies for early-stage UK tech founders and produced written reports translating market dynamics into clear channel and positioning recommendations.
Python Developer at Strokx Technologies
March 1, 2020 - September 1, 2020
Automated data extraction scripts in Python reducing manual effort by 40% and contributed to backend development improving application performance by 12%.

Education

MSc Data Science — First Class Honours at University of Greenwich, London
January 1, 2021 - January 1, 2022
B.Tech Computer Science and Engineering — First Class (7.89 CGPA) at Kerala Technical University, India
January 1, 2016 - January 1, 2020

Qualifications

Google Ads Search Certification
January 1, 2026 - June 23, 2026
Google Ads Measurement Certification
January 1, 2026 - June 23, 2026
Meta Digital Marketing Associate
January 1, 2026 - June 23, 2026
Microsoft Power BI Data Analyst Professional Certificate (in progress)
January 11, 2030 - June 23, 2026

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Education