Available to hire
I’m A.M. Ashan Dhananjaya, a digital marketing and performance growth professional based in Colombo, Sri Lanka. I focus on building end-to-end digital strategies and running data-led performance campaigns across multi-brand portfolios, partnering closely with brand, creative, and agency teams to translate business goals into measurable results.
Currently as Assistant Manager – Digital & Performance Marketing at JAT Holdings, I drive full-funnel measurement and optimization using GA4, Google Tag Manager, and Meta tracking infrastructure, while also performing competitive intelligence to guide smarter media and content decisions. Previously at CBL Group (Munchee), I led digital strategy across 20+ brands, delivering large-scale campaign planning and execution across Meta, TikTok, and YouTube—helping strengthen growth, e-commerce performance, and digital recognition.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Assistant Manager – Digital & Performance Marketing at JAT Holdings PLC
February 1, 2026 - PresentLead digital and performance marketing across JAT Paints, JAT Wood Coatings and JAT Furnishing, and manage multi-objective campaigns across awareness, engagement, lead generation, and e-commerce conversion. Build and manage full-funnel measurement and retargeting infrastructure for WHITE by JAT using GA4, Google Tag Manager, Meta Pixel and Conversions API to strengthen tracking and optimization. Drive competitive intelligence for the Sri Lankan paint category by benchmarking competitors’ content and paid-media activity to inform marketing decisions. Conduct digital campaign and account audits across business units to identify performance gaps and recommend budget allocation improvements. Work cross-functionally with brand teams, creative, and agencies to align execution and performance reporting with business objectives.
Freelance Paid Media Specialist (Professional Development Unit) at Informatics Institute of Technology (IIT)
July 1, 2025 - PresentManage end-to-end lead-generation campaigns across Google Ads, Meta Ads, and TikTok Ads for professional-development and education programmes. Own audience strategy, creative testing, execution, optimization, and reporting to sustain approximately 250–300 student enrolments per month. Provide client engagement including strategy and budget recommendations, ongoing performance reporting, and continuous improvement suggestions to increase acquisition efficiency.
Senior Digital Marketing Executive at CBL Group / Munchee
April 1, 2024 - January 31, 2026Led digital strategy and campaign planning across Munchee’s 20+ brand portfolio, overseeing approximately LKR 100M annual digital media investment across Meta, TikTok, and YouTube across multiple markets. Directed end-to-end digital campaign delivery including media planning, execution, optimization, and performance reporting aligned with brand and business objectives. Coordinated with brand managers, creative teams, senior stakeholders, and external media agencies for integrated digital initiatives. Developed evaluation and reporting frameworks to enable data-led in-flight decision-making. Supported audience and new-market growth opportunities and led internal capability-building initiatives. Conducted digital brand-safety assessments and mitigation measures.
Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)
April 1, 2024 - September 27, 2025Delivered 2x growth in e-commerce revenue within a year via data-driven marketing strategies for Munchee products. Launched Munchee Platters as an exclusive digital proposition, defined an influencer onboarding process, and collaborated with creative teams to produce brand-aligned content for YouTube, Meta, and TikTok. Monitored customer and competitor behavior to inform future strategies and maintain competitive edge.
Senior Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)
April 1, 2024 - PresentSpearheaded the digital strategy for the Munchee brand portfolio, coordinating with 15 brand custodians to roll out digital initiatives across multiple markets, leading to a 2x increase in digital engagement. Managed 20+ campaigns annually with a focus on paid media (YouTube, Meta, TikTok), developed a Performance Evaluation Architecture (PIR) to assess campaign success, and led brand safety risk mitigation. Acted as primary liaison between internal teams and external media agencies, and contributed to new market opportunities through tailored digital strategies. Activated 10+ macro-influencers to amplify brand messaging.
Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)
April 1, 2024 - September 27, 2025Delivered data-driven digital marketing strategies that doubled e-commerce revenue within a year, launched Munchee Platters as an exclusive digital proposition, defined a structured influencer onboarding process increasing influencer-led campaign reach by 50%, and collaborated with creative teams to produce brand-aligned content across YouTube, Meta, and TikTok while monitoring competitor behavior to maintain a competitive edge.
Senior Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)
April 1, 2024 - PresentSpearheaded the digital strategy for the Munchee brand portfolio, coordinating with 15 brand custodians to rollout initiatives across multiple markets. Managed 20+ campaigns annually across paid media (YouTube, Meta, TikTok), developed a Performance Evaluation Architecture (PIR) to assess campaign success and KPIs, led brand safety efforts, provided ongoing training on digital trends, and acted as the primary liaison between internal teams and external media agencies. Successfully activated 10+ macro-influencers and contributed to new market opportunities through tailored digital strategies that enhanced brand visibility and consumer engagement.
Digital Marketing Executive at CBL Group / Munchee
April 1, 2023 - April 30, 2024Drove e-commerce growth initiatives through data-led digital marketing, audience targeting, and campaign optimization. Launched Munchee Platters as a digital-first proposition to support consumer engagement and online sales. Built an influencer-selection framework to improve creator relevance and campaign effectiveness. Partnered with brand, creative, and content teams to develop audience-focused content across Meta, TikTok, and YouTube. Analyzed consumer behavior, competitor activity, and campaign performance to generate insights for future strategy.
Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)
April 1, 2023 - April 1, 2024Delivered a 2x growth in e-commerce revenue within a year by implementing data-driven marketing strategies on digital platforms for Munchee’s products. Launched Munchee Platters as an exclusive digital proposition, driving significant engagement and sales on online platforms. Defined a structured influencer selection process to onboard relevant content creators, leading to a 50% increase in influencer-led campaign reach. Worked closely with the creative and content teams to create brand-aligned digital content that enhanced audience engagement across YouTube, Meta, and TikTok. Monitored customer and competitor behavior to inform future strategies and maintain a competitive edge.
Education
BSc. (Sp). Business Management at Wayamba University of Sri Lanka
January 11, 2030 - September 27, 2025BSc. (Sp). Business Management at Wayamba University of Sri Lanka
January 11, 2030 - September 27, 2025Practical Diploma in Digital Marketing at Eminds Academy
January 11, 2030 - September 27, 2025Diploma in English at Australian College of Business Technology
January 11, 2030 - September 27, 2025BSc (Sp) in Business Management, Second Class Lower at Wayamba University of Sri Lanka
January 11, 2030 - December 26, 2025BSc (Special) in Business Management at Wayamba University of Sri Lanka
January 11, 2030 - September 18, 2026Qualifications
Meta Certified Digital Marketing Associate
October 1, 2021 - October 1, 2022Social Media Marketing
January 1, 2021 - February 1, 2022Google Analytics for Beginners
January 1, 2021 - September 27, 2025Fundamentals of Digital Marketing
December 1, 2021 - December 1, 2024GCE A/L (Commerce)
January 11, 2030 - September 27, 2025GCE O/L
January 11, 2030 - September 27, 2025Meta Certified Digital Marketing Associate
October 1, 2021 - October 1, 2022Social Media Marketing
January 1, 2021 - February 1, 2022Google Analytics for Beginners
January 1, 2021 - September 27, 2025Fundamentals of Digital Marketing
December 1, 2021 - December 1, 2024Meta Certified Digital Marketing Associate
October 1, 2021 - October 1, 2022Social Media Marketing
January 1, 2021 - February 1, 2022Google Analytics for Beginners
January 1, 2021 - December 26, 2025Fundamentals of Digital Marketing
December 1, 2021 - December 1, 2024Practical Diploma in Digital Marketing – Eminds Academy
January 11, 2030 - December 26, 2025Diploma in English – Australian College of Business Technology
January 11, 2030 - December 26, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 18, 2026Social Media Marketing — HubSpot Academy
January 11, 2030 - September 18, 2026Fundamentals of Digital Marketing — Google Garage
January 11, 2030 - September 18, 2026Practical Diploma in Digital Marketing — Eminds Academy
January 11, 2030 - September 18, 2026Diploma in English — Australian College of Business Technology
January 11, 2030 - September 18, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Consumer Goods, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Colombo today.