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I am a Dynamic Senior Digital Marketing Executive with 4+ years of hands-on experience in digital strategy, campaign management, and paid media buying. I have driven growth for 20+ brands across platforms such as YouTube, Meta, and TikTok, translating data-driven insights into strategies that boost engagement and ROI. I excel at leveraging ad-tech ecosystems including Connected TV, Digital OOH, and programmatic platforms like DV360 to enhance brand visibility. I collaborate with cross-functional teams to roll out initiatives across markets, manage influencer partnerships, and ensure brand safety while staying ahead of trends.…I am a Dynamic Senior Digital Marketing Executive with 4+ years of hands-on experience in digital strategy, campaign management, and paid media buying. I have driven growth for 20+ brands across platforms such as YouTube, Meta, and TikTok, translating data-driven insights into strategies that boost engagement and ROI. I excel at leveraging ad-tech ecosystems including Connected TV, Digital OOH, and programmatic platforms like DV360 to enhance brand visibility. I collaborate with cross-functional teams to roll out initiatives across markets, manage influencer partnerships, and ensure brand safety while staying ahead of trends.

A.M.A Shan Dhananjaya

Digital Marketer, Marketing Strategist, Content Creator, +4

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I am a Dynamic Senior Digital Marketing Executive with 4+ years of hands-on experience in digital strategy, campaign management, and paid media buying. I have driven growth for 20+ brands across platforms such as YouTube, Meta, and TikTok, translating data-driven insights into strategies that boost engagement and ROI. I excel at leveraging ad-tech ecosystems including Connected TV, Digital OOH, and programmatic platforms like DV360 to enhance brand visibility. I collaborate with cross-functional teams to roll out initiatives across markets, manage influencer partnerships, and ensure brand safety while staying ahead of trends.…I am a Dynamic Senior Digital Marketing Executive with 4+ years of hands-on experience in digital strategy, campaign management, and paid media buying. I have driven growth for 20+ brands across platforms such as YouTube, Meta, and TikTok, translating data-driven insights into strategies that boost engagement and ROI. I excel at leveraging ad-tech ecosystems including Connected TV, Digital OOH, and programmatic platforms like DV360 to enhance brand visibility. I collaborate with cross-functional teams to roll out initiatives across markets, manage influencer partnerships, and ensure brand safety while staying ahead of trends.

Available to hire

I am a Dynamic Senior Digital Marketing Executive with 4+ years of hands-on experience in digital strategy, campaign management, and paid media buying. I have driven growth for 20+ brands across platforms such as YouTube, Meta, and TikTok, translating data-driven insights into strategies that boost engagement and ROI.

I excel at leveraging ad-tech ecosystems including Connected TV, Digital OOH, and programmatic platforms like DV360 to enhance brand visibility. I collaborate with cross-functional teams to roll out initiatives across markets, manage influencer partnerships, and ensure brand safety while staying ahead of trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)

April 1, 2024 - Present

Spearheaded the digital strategy for the Munchee brand portfolio, coordinating with 15 brand custodians to rollout initiatives across multiple markets. Managed 20+ campaigns annually across paid media (YouTube, Meta, TikTok), developed a Performance Evaluation Architecture (PIR) to assess campaign success and KPIs, led brand safety efforts, provided ongoing training on digital trends, and acted as the primary liaison between internal teams and external media agencies. Successfully activated 10+ macro-influencers and contributed to new market opportunities through tailored digital strategies that enhanced brand visibility and consumer engagement.

Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)

April 1, 2024 - September 27, 2025

Delivered data-driven digital marketing strategies that doubled e-commerce revenue within a year, launched Munchee Platters as an exclusive digital proposition, defined a structured influencer onboarding process increasing influencer-led campaign reach by 50%, and collaborated with creative teams to produce brand-aligned content across YouTube, Meta, and TikTok while monitoring competitor behavior to maintain a competitive edge.

Senior Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)

April 1, 2024 - Present

Spearheaded the digital strategy for the Munchee brand portfolio, coordinating with 15 brand custodians to roll out digital initiatives across multiple markets, leading to a 2x increase in digital engagement. Managed 20+ campaigns annually with a focus on paid media (YouTube, Meta, TikTok), developed a Performance Evaluation Architecture (PIR) to assess campaign success, and led brand safety risk mitigation. Acted as primary liaison between internal teams and external media agencies, and contributed to new market opportunities through tailored digital strategies. Activated 10+ macro-influencers to amplify brand messaging.

Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)

April 1, 2024 - September 27, 2025

Delivered 2x growth in e-commerce revenue within a year via data-driven marketing strategies for Munchee products. Launched Munchee Platters as an exclusive digital proposition, defined an influencer onboarding process, and collaborated with creative teams to produce brand-aligned content for YouTube, Meta, and TikTok. Monitored customer and competitor behavior to inform future strategies and maintain competitive edge.

Digital Marketing Executive at Ceylon Biscuits Limited (Munchee)

April 1, 2023 - April 1, 2024

Delivered a 2x growth in e-commerce revenue within a year by implementing data-driven marketing strategies on digital platforms for Munchee’s products. Launched Munchee Platters as an exclusive digital proposition, driving significant engagement and sales on online platforms. Defined a structured influencer selection process to onboard relevant content creators, leading to a 50% increase in influencer-led campaign reach. Worked closely with the creative and content teams to create brand-aligned digital content that enhanced audience engagement across YouTube, Meta, and TikTok. Monitored customer and competitor behavior to inform future strategies and maintain a competitive edge.