A.M. Ashan Dhananjaya

Lead digital and performance marketing across JAT Paints, JAT Wood Coatings and JAT Furnishing, and manage multi-objective campaigns across awareness, engagement, lead generation, and e-commerce conversion. Build and manage full-funnel measurement and retargeting infrastructure for WHITE by JAT using GA4, Google Tag Manager, Meta Pixel and Conversions API to strengthen tracking and optimization. Drive competitive intelligence for the Sri Lankan paint category by benchmarking competitors’ content and paid-media activity to inform marketing decisions. Conduct digital campaign and account audits across business units to identify performance gaps and recommend budget allocation improvements. Work cross-functionally with brand teams, creative, and agencies to align execution and performance reporting with business objectives.

Manage end-to-end lead-generation campaigns across Google Ads, Meta Ads, and TikTok Ads for professional-development and education programmes. Own audience strategy, creative testing, execution, optimization, and reporting to sustain approximately 250–300 student enrolments per month. Provide client engagement including strategy and budget recommendations, ongoing performance reporting, and continuous improvement suggestions to increase acquisition efficiency.

Led digital strategy and campaign planning across Munchee’s 20+ brand portfolio, overseeing approximately LKR 100M annual digital media investment across Meta, TikTok, and YouTube across multiple markets. Directed end-to-end digital campaign delivery including media planning, execution, optimization, and performance reporting aligned with brand and business objectives. Coordinated with brand managers, creative teams, senior stakeholders, and external media agencies for integrated digital initiatives. Developed evaluation and reporting frameworks to enable data-led in-flight decision-making. Supported audience and new-market growth opportunities and led internal capability-building initiatives. Conducted digital brand-safety assessments and mitigation measures.