Hello! For the past decade, I've been helping brands, businesses, and media companies tell stories that people actually want to pay attention to. My background spans podcasting, radio, social media, digital marketing, and graphic design. I've produced podcasts, grown social media audiences, created marketing campaigns, hosted live events, and built online communities from the ground up. One of my favorite projects was growing a local media brand to more than 60,000 followers organically while leading a team of writers and content creators. I enjoy taking an idea and figuring out the best way to bring it to life, whether that's through a podcast episode, a social campaign, a design project, or a piece of content that sparks conversation. If you're looking for someone who can blend creativity, strategy, and audience engagement, I'd love to help.

Shane Allen

Hello! For the past decade, I've been helping brands, businesses, and media companies tell stories that people actually want to pay attention to. My background spans podcasting, radio, social media, digital marketing, and graphic design. I've produced podcasts, grown social media audiences, created marketing campaigns, hosted live events, and built online communities from the ground up. One of my favorite projects was growing a local media brand to more than 60,000 followers organically while leading a team of writers and content creators. I enjoy taking an idea and figuring out the best way to bring it to life, whether that's through a podcast episode, a social campaign, a design project, or a piece of content that sparks conversation. If you're looking for someone who can blend creativity, strategy, and audience engagement, I'd love to help.

Available to hire

Hello! For the past decade, I’ve been helping brands, businesses, and media companies tell stories that people actually want to pay attention to.

My background spans podcasting, radio, social media, digital marketing, and graphic design. I’ve produced podcasts, grown social media audiences, created marketing campaigns, hosted live events, and built online communities from the ground up. One of my favorite projects was growing a local media brand to more than 60,000 followers organically while leading a team of writers and content creators.

I enjoy taking an idea and figuring out the best way to bring it to life, whether that’s through a podcast episode, a social campaign, a design project, or a piece of content that sparks conversation. If you’re looking for someone who can blend creativity, strategy, and audience engagement, I’d love to help.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Coordinator & Real Estate Salesperson at The Anthony Butera Team @ Keller Williams Realty
June 1, 2019 - Present
Developed and executed social media strategies, designed graphics/videos, and created posts aligned with branding; monitored metrics to optimize reach; spotlighted team achievements and listings; supported offline marketing with promotional materials and event marketing.
DJ & MC at Encore Events
April 1, 2018 - Present
Collaborated with couples to create personalized playlists and event timelines; performed live DJ sets and served as MC to maintain energy; coordinated with staff for smooth event execution; delivered polished announcements for key moments.
Chief Executive Officer at The Innerloop Blog
September 1, 2016 - Present
Led social media growth to 60K+ followers; hosted live comedy shows; developed merchandise; produced and edited blog, video, and podcast content; managed a creative team and upheld the brand’s award-winning voice.
Graphic Designer at Rochester Gay Men's Chorus
April 1, 2018 - Present
Designed promotional materials (posters, flyers, programs, digital assets) and ensured branding consistency; collaborated with marketing to drive engagement and ticket sales.
Writer at iHeartMedia (Dr. Dave’s Ultimate Prep)
October 1, 2019 - September 1, 2020
Researched current events and pop culture; crafted prep sheets with jokes, trivia, and scripts; wrote concisely in brand voice; collaborated with editorial team and managed deadlines.
Digital Marketing Manager / Radio DJ / Traffic Reporter at Stephens Media Group - WRMM, WZNE, & WFKL
September 1, 2009 - August 1, 2020
Designed and maintained content for websites/social media; led SEO/SMO and weekly newsletters; produced graphics for online/print marketing; trained PR team and led promotions and on-site events; hosted an afternoon talk show and delivered timely traffic reports.
Graduate Assistant - Library, Information & Technology Services (LITS) at The College at Brockport
August 1, 2013 - May 1, 2014
Supported multiple departments; updated college website with Dreamweaver; created promotional materials using Adobe Creative Suite; contributed to campus communications and instructional videos.
Digital Marketing Intern at Vantage Advertising, LLC
February 1, 2013 - May 1, 2013
SEO/SMO work, keyword research, copywriting, link building; content creation and blogging; website usability improvements and database updates.

Education

Master of Arts (M.A.), Communication, General at SUNY Brockport
January 1, 2012 - January 1, 2014
Bachelor of Arts (B.A.), Mass Communication/Media Studies at SUNY Oswego
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Real Estate & Construction, Professional Services, Travel & Hospitality