APP STRATEGY

Tela Collective – Community Manager & Content Creator

At Tela Collective, a travel-focused app and brand, I was responsible for both content creation and community management for an app I’ve designed/created and managed. My role involved transforming raw travel and lifestyle footage into engaging short-form videos and visuals designed to increase reach and interaction on Instagram.

I worked on:
Editing Instagram Reels with strong hooks, on-screen text, and dynamic pacing
Creating cohesive visual content aligned with the brand’s identity
Managing the community and understanding audience behavior to refine content strategy
Identifying trends and adapting them to fit the brand’s tone and storytelling style

This experience strengthened my ability to create authentic, trend-aware content that feels organic while still supporting brand growth and engagement goals. #appmanager #communitymanager #socialmediamanager