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Senior marketer and content specialist with 8+ years’ experience across social media, brand management and content strategy. I’ve worked in luxury fashion and sustainability, building value-driven brands through purpose-led storytelling that resonates with communities and drives meaningful engagement. Creative, strategic and mission-led, I turn ideas into compelling, high-performing content—from campaign strategy and organic growth to shoot direction, reporting and cross-platform execution. I’m now expanding my freelance portfolio with luxury brands focused on high-end, creative marketing and standout content.…Senior marketer and content specialist with 8+ years’ experience across social media, brand management and content strategy. I’ve worked in luxury fashion and sustainability, building value-driven brands through purpose-led storytelling that resonates with communities and drives meaningful engagement. Creative, strategic and mission-led, I turn ideas into compelling, high-performing content—from campaign strategy and organic growth to shoot direction, reporting and cross-platform execution. I’m now expanding my freelance portfolio with luxury brands focused on high-end, creative marketing and standout content.

Shannon Brown

Social Media Manager, Marketing Strategist, Content Strategist, +5

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Senior marketer and content specialist with 8+ years’ experience across social media, brand management and content strategy. I’ve worked in luxury fashion and sustainability, building value-driven brands through purpose-led storytelling that resonates with communities and drives meaningful engagement. Creative, strategic and mission-led, I turn ideas into compelling, high-performing content—from campaign strategy and organic growth to shoot direction, reporting and cross-platform execution. I’m now expanding my freelance portfolio with luxury brands focused on high-end, creative marketing and standout content.…Senior marketer and content specialist with 8+ years’ experience across social media, brand management and content strategy. I’ve worked in luxury fashion and sustainability, building value-driven brands through purpose-led storytelling that resonates with communities and drives meaningful engagement. Creative, strategic and mission-led, I turn ideas into compelling, high-performing content—from campaign strategy and organic growth to shoot direction, reporting and cross-platform execution. I’m now expanding my freelance portfolio with luxury brands focused on high-end, creative marketing and standout content.

Available to hire

Senior marketer and content specialist with 8+ years’ experience across social media, brand management and content strategy. I’ve worked in luxury fashion and sustainability, building value-driven brands through purpose-led storytelling that resonates with communities and drives meaningful engagement.

Creative, strategic and mission-led, I turn ideas into compelling, high-performing content—from campaign strategy and organic growth to shoot direction, reporting and cross-platform execution. I’m now expanding my freelance portfolio with luxury brands focused on high-end, creative marketing and standout content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Content Specialist

September 1, 2025 - Present

Freelance support for clients including social media strategy, content creation, video editing and email marketing. Currently works with Jess Collett Milliner and Elsworth at the Mill, providing ongoing campaign and content planning, production support, and performance-focused digital marketing activity.

Content Lead at WillPowders Global

November 1, 2024 - July 31, 2025

Led the brand’s social media and content strategy aligned with wider marketing and campaign goals. Scaled Instagram beyond 200k+ followers and drove early-stage rapid growth on TikTok. Managed agencies and creative teams, oversaw content and shoot calendar for cross-platform asset production, and maintained cohesive brand voice and visual identity while testing new formats to boost engagement and reach.

Content Lead at Xeros Technology

November 1, 2022 - June 30, 2024

Owned social media and content strategy for a B2B green tech innovator reducing the impact of manufacturing and caring for clothes. Launched and scaled primary platforms in 2023 with a luxury editorial aesthetic, delivered multi-channel campaigns including lobbying initiatives, and partnered with PR for national coverage. Managed annual/monthly/campaign-level strategy and calendars, executed organic growth tactics, delivered KPI reporting to leadership and insights to the board, and led LinkedIn training for the commercial team. Acted as brand guardian for visual identity and tone of voice, led internal content generation and art direction for exhibitions, and managed freelancers and external agencies across creative, paid, web/SEO and PR.

Brand Developer at Edinburgh Weavers

January 1, 2022 - November 30, 2022

Helped launch the Edinburgh Weavers home D2C retail brand. Developed organic social growth within 12 months and built consistent brand identity and tone of voice. Managed end-to-end content creation including editorial photography, social content and look books. Built relationships with retailers, online stockists and influencers, organised soft furnishings collaborations, and commissioned/direct the setup of an in-house photography studio in the mill for content production.

Freelance Social Media and Content Manager

January 1, 2018 - January 31, 2022

Freelanced across fashion, lifestyle and purpose-led sectors delivering social media strategy, content creation and art direction for long-term and ad-hoc projects. Selected work included leading Jess Collett Milliner (social growth, influencer programme, editorial campaigns, in-house content and paid social management), supporting Rob & Nick Carter with multi-channel engagement and event coverage, and managing Style Up Social Academy client relationships and organic/influencer/engagement strategies including Beyond Nine. Managed a team of junior copywriters and graphic designers for client deliverables.

Womenswear Designer at Lisa Redman

January 1, 2017 - January 31, 2018

Intern (design assistant)

January 1, 2014 - January 1, 2016