Hi, I’m Shannon Hetrick, a strategic mid-level graphic designer with 3+ years of experience transforming marketing objectives into high-impact visual stories. I’m proficient in Adobe Creative Cloud and Figma, with a proven track record of scaling brand identities and streamlining workflows through AI-assisted design. I’m dedicated to delivering cohesive, cross-platform experiences that strengthen brand equity and drive user engagement. I thrive in collaborative environments and enjoy turning data-driven insights into creative solutions that resonate with audiences.

Shannon Hetrick

Hi, I’m Shannon Hetrick, a strategic mid-level graphic designer with 3+ years of experience transforming marketing objectives into high-impact visual stories. I’m proficient in Adobe Creative Cloud and Figma, with a proven track record of scaling brand identities and streamlining workflows through AI-assisted design. I’m dedicated to delivering cohesive, cross-platform experiences that strengthen brand equity and drive user engagement. I thrive in collaborative environments and enjoy turning data-driven insights into creative solutions that resonate with audiences.

Available to hire

Hi, I’m Shannon Hetrick, a strategic mid-level graphic designer with 3+ years of experience transforming marketing objectives into high-impact visual stories. I’m proficient in Adobe Creative Cloud and Figma, with a proven track record of scaling brand identities and streamlining workflows through AI-assisted design.

I’m dedicated to delivering cohesive, cross-platform experiences that strengthen brand equity and drive user engagement. I thrive in collaborative environments and enjoy turning data-driven insights into creative solutions that resonate with audiences.

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Language

English
Fluent

Work Experience

Mid-level Graphic Designer at Beyond Marketing & Events
October 1, 2024 - November 1, 2025
Lead end-to-end design campaigns across digital, print, and motion platforms; develop and maintain core brand assets and comprehensive brand guidelines; collaborate with cross-functional teams to translate marketing objectives into platform-optimized design solutions; manage high-volume project workflows while meeting tight deadlines and budget requirements.
Contract UX Designer and Marketing Director at Here & Now Social
June 1, 2022 - October 1, 2024
Designed intuitive UX/UI experiences to enhance platform usability and engagement; executed strategic marketing campaigns aligned with business growth goals and ROI; conducted market research to inform data-driven creative strategies; built a scalable app design system, including logos and visual identity for a growing social platform.
Junior Graphic Designer at Multi Media Marketing Assoc.
August 1, 2023 - May 1, 2024
Partnered with U.S. Military creative teams to translate complex objectives into effective visual communications; produced print and digital assets with a 100% on-time delivery record; designed marketing materials including brochures, signage, and large-format posters; ensured strict brand consistency to strengthen audience engagement.

Education

Bachelor of Fine Arts in Communication Design at Kutztown University of Pennsylvania
January 11, 2030 - March 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education