I am a curious professional with 20+ years work experience. Over these years I’ve developed in depth knowledge and skills in several areas from reporting, data and qualitative analysis to research, customer & user experience, (online) marketing and e-commerce, which I’m very passionate about. I have a Kaizen and entrepreneurial way of working and am both customer-driven and data-driven. In addition to hands-on e-commerce experience, I craft brand strategies, design compelling experiences, and lead cross-channel marketing initiatives. I’ve launched new websites (built in Webflow), led branding efforts, and guided brands through growth with data-driven decisions.…

Sharaida

I am a curious professional with 20+ years work experience. Over these years I’ve developed in depth knowledge and skills in several areas from reporting, data and qualitative analysis to research, customer & user experience, (online) marketing and e-commerce, which I’m very passionate about. I have a Kaizen and entrepreneurial way of working and am both customer-driven and data-driven. In addition to hands-on e-commerce experience, I craft brand strategies, design compelling experiences, and lead cross-channel marketing initiatives. I’ve launched new websites (built in Webflow), led branding efforts, and guided brands through growth with data-driven decisions.…

Available to hire

I am a curious professional with 20+ years work experience. Over these years I’ve developed in depth knowledge and skills in several areas from reporting, data and qualitative analysis to research, customer & user experience, (online) marketing and e-commerce, which I’m very passionate about. I have a Kaizen and entrepreneurial way of working and am both customer-driven and data-driven.

In addition to hands-on e-commerce experience, I craft brand strategies, design compelling experiences, and lead cross-channel marketing initiatives. I’ve launched new websites (built in Webflow), led branding efforts, and guided brands through growth with data-driven decisions.

See more

Skills

Experience Level

Language

Dutch
Fluent
English
Fluent

Work Experience

owner & founder webshop at Hieppp.nl
November 1, 2009 - April 30, 2024
(1) Responsible for every aspect of e-commerce within my own webshop www.hieppp.nl (temporarily closed). (2) Online marketing with most focus on SEO, SEA, CRO and e-mailmarketing. These areas have proven best ROI. (3) Accumulated over € 2 million in revenue, 2009 - 2024. (4) Proud of all the returning customers (BE & NL), review scores of 9.3/10 (Kiyoh) and 4.8/5 (Google) and less then 1% order returns.
Interim Marketing Manager at StrateX (via own freelance company Sharaida.nl)
April 15, 2024 - Present
(1) Overall responsible for branding, marketing, internal and external communication from strategy to execution. (2) Developed the new www.stratex.nl, monitor and improve. (3) Manage all social media channels. (4) Chair weekly marketing meeting to align strategy, track performance, and coordinate initiatives. (5) Oversee and coordinate all event-related activities.
Project: New website & improve online presence at Punjab Cricket Club Rotterdam (via own freelance company Sharaida.nl)
March 1, 2025 - Present
(1) Assigned to advice and to refresh the brand style, develop and design new website and help improve the online presence of the cricket club. (2) Developed and launched the new website www.punjabcricketclub.nl.
Project: Rebranding, website & marketing strategy at Foxing Fit (via own freelance company Sharaida.nl)
December 1, 2024 - Present
(1) Rebranding from Kickboxing Fox to Foxing Fit. (2) Developed and maintain new website www.foxingfit.com. (3) Advice him on (online) marketing strategies.
Project: Launch company at Succes met plezier (via own freelance company Sharaida.nl)
February 1, 2025 - Present
(1) Assigned to advice and help the owner and remedial teacher with the start of her company. (2) Define brand strategy and style. (3) Develop her website www.succesmetplezier.nl. (4) Coach and teach her about (online) marketing and business.
Interim Marketing Manager at Retail Media Support (via own freelance company Sharaida.nl)
July 1, 2023 - December 31, 2023
(1) Project managed the launch (not the design) of the new websites: www.allefolders.nl and www.promopromo.be. (2) Restructured and improved performance (double-digits) Google Ads App campaigns for NL & BE (FR). Created new Google Ads Search campagnes for the websites NL & BE (FR). (3) Massive increase in website visitors to more than 20.000 and more then 100.000 folders read online monthly. (4) Set up SEO competitors dashboard on main keywords in Moz. (5) Delivered SEO report 2023 & plan for 2024.
Service Quality Manager at T-Mobile (now Odido)
April 1, 2011 - November 30, 2016
(1) Responsible for the implementation, management and development of the Customer Experience Management (CEM) tool. (2) Overall responsible for the target achievement on customer satisfaction of all customer touch points. Won international prizes for Retail and Customer Service two consecutive years. (3) Advised management and owners on focus areas to maintain or improve quality of service, products and processes.
Analyst Customer Service Development at T-Mobile (now Odido)
March 1, 2009 - March 30, 2011
(1) Provided insight, identified key focus areas and created awareness within the company about customers’ needs, issues and overall trends. (2) Developed dashboard, monthly reporting and ad hoc analysis.
Business Analyst Strategic Marketing at PPG Industries / SigmaKalon
November 1, 2008 - February 28, 2009
For a project to launch a corporate sustainability report I did market research on competitors and leaders in sustainability.
Corporate Development Analyst at PPG Industries / SigmaKalon
October 1, 2007 - October 31, 2008
Provided market and financial analytical support to the CD department, business units and the rest of the network of people involved in corporate development activities through all phases of the mergers and acquisition process.
Purchasing Sourcing Analyst at PPG Industries / SigmaKalon
December 1, 2005 - September 30, 2007
(1) Provided analytical support to the purchase department and monthly reported to management on the spending. (2) I was assigned a challenging task to develop a management system for rebates and managed rebates contracts portfolio of yearly € 25 million.
Information Specialist at PPG Industries / SigmaKalon
September 1, 2005 - November 30, 2005
(1) Responsible for the publishing of monthly reports and information data. (2) Maintained Access databases for internal customers. (3) Monthly collection (from BW, SAP and excel) and publishing of latest spend data for the purchase department.

Education

Online Marketeer B at SRM
October 1, 2016 - November 30, 2017
SEO, SEA, UX, CX, social media, affiliate, e-mail marketing, functional webdesign
Contact Center Excellence (Cum laude) at COPC
January 1, 2012 - January 31, 2012
High performance management techniques
Certified Management Account (CMA) at IMA, VU Amsterdam
January 1, 2008 - November 30, 2008
Strategic Management, Business Analysis, Business Applications & Management Accounting and Reporting
Master in Arts and Cultural Studies at Erasmus University
January 22, 2026 - January 22, 2026
Thesis: The Motion Picture Industry: The Development of Video-on-Demand Delivery Services for Motion Pictures in the Face of Digital Piracy
Bachelor of Arts in Cultural Studies at Erasmus University
September 1, 2000 - August 31, 2003
Major: Media and Culture
VWO at Thorbecke Lyceum
September 1, 1991 - July 7, 1999

Qualifications

Project Management
October 1, 2007 - October 26, 2007
Networking and Personal Branding
May 19, 2015 - June 16, 2015

Industry Experience

Consumer Goods, Professional Services, Software & Internet, Telecommunications, Retail, Media & Entertainment, Manufacturing, Wholesale & Distribution

Skills

Experience Level